[organizational behavior] zappos

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Organizational Behavior ! GUERIN Charles KRSKOVA Rebeka KIM Woojin HAIZE Marine GERARD Victoria STRATEGIES TO IMPLANT ZAPPOS IN SOUTH KOREA Organizational Behavior ! Professor DERHY KURTZ Class 13 IT Year 2014-2015

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Organizational Behavior!

GUERIN Charles KRSKOVA Rebeka KIM Woojin HAIZE Marine GERARD Victoria

STRATEGIES TO IMPLANT ZAPPOS IN SOUTH KOREA

Organizational Behavior!

Professor DERHY KURTZ Class 13 IT

Year 2014-2015

Table of Contents

I. Analysis of Zappos 1. Organizational Culture

2. Human Resources and Policies 3. Organizational Change and Stress

Management

!

II. Transplanting Zappos in South Korea

1. Understanding Korean Organizational Culture

2. Strategies to Adapt to Korean Culture

3. Human Resources and Policies

I. Analysis of Zappos!

Organizational Behavior!I. Analysis of Zappos∠

Zappos.com is an online shoes and clothing shop currently based in Las Vegas, Nevada in the United States.

FACT 1 ∠

Since its founding in 1999, it has become one of the world’s largest online shoes retailers.

FACT 2 ∠

The company ranked 31th out of 100 best companies to work for by Forbes.

FACT 3 ∠

The Zappos’ culture is now very well known and became a new roll model for many innovative companies.

FACT 4 ∠

1. Organizational Culture!

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

Organizational Behavior!I. Analysis of Zappos∠

TEN CORE VALUES

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,

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&

Organizational Behavior!I. Analysis of Zappos∠

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1TEN CORE VALUES

1. Deliver WOW Through Service !2. Embrace and Drive Change !3. Create Fun and a Little Weirdness !4. Be Adventurous, Creative and Open-Minded !5. Pursue Growth and Learning !6. Build Open and Honest Relationships with Communication !7. Build a Positive Team and Family Spirit !8. Do More with Less !9. Be Passionate and Determined !10. Be Humble

Organizational Behavior!I. Analysis of Zappos∠

HOLACRACY

[Organizational Change from Hierarchy to Holacracy]

Recently  adopted  –  start-­‐up  culture  

Evolved  from  adhocracy    

Replaces  the  tradi8onal  chain  of  command    

Self-­‐governing  circles    

Different  roles

Organizational Behavior!I. Analysis of Zappos∠

(

23

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5

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7

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HOLACRACYEmployees’  decision  making  

       Reduce  burden  on  leaders    

         Increased  efficiency    

Transparency  

Interesting Job

Team  building  

         Rela8onship    

         Start-­‐up  team  spirit

Organizational Behavior!I. Analysis of Zappos∠

HOW THE CULTURE BEGINS

I didn’t want to make the same mistake that I made at LinkExchange at Zappos. I believe that if the organizational culture is well established in the company, then other things you need for being successful will happen naturally.

∠CEO OF ZAPPOS : ; (Tony Hsieh

2. Human Resources and Policies!

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

# $ % & ' # ( ) * + ,

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Organizational Behavior!

It is used to find out if the applicant is able to execute the basic jobs, if he or she has the

basic requirements.

I. Analysis of Zappos∠

COMMON MODEL OF SELECTION PROCESS

78%Initial

Selection

19%Substantive

Selection

{{

2%Contingent

Selection {

It insists even more on knowledge, only better qualified applicants are kept.

It describes the final check on applicants concerning their background, health.

Organizational Behavior!I. Analysis of Zappos∠

SELECTION PROCESS IN ZAPPOS

‘’Zappos does not use restrictive types of selections.’’

There is no substantive and contingent selection, the company uses only initial selection and evaluates applicants by feeling, through their energy. !!The company takes cultural fit seriously, it weighs 50% in hiring. !!!!The goal is to bring good atmosphere to the workplace ‘’Build a Positive Team and Family Spirit’’.

50%∠

50%

<Skills> <Culture Fit>

Organizational Behavior!I. Analysis of Zappos∠

TRAINING AND DEVELOPMENT PROGRAMS

Formal Training Method1 Informal Training

Method2

3. Organizational Change and Stress

Management!

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

Organizational Behavior!I. Analysis of Zappos∠

Planned changes are essential. !Resistance is not pressent in Zappos because workers are used to changes, job habits are flexible, etc. !Zappos is a learning organization.

ORGANIZATIONAL CHANGE

1

2

3

Organizational Behavior!I. Analysis of Zappos∠

STRESS MANAGEMENT

II. Transplanting Zappos in South Korea!

1. Understanding Korean Organizational

Culture!

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

# $ % & ' # ( ) * + ,

$ % & ( # $ , & ' & '

Organizational Behavior!II. Transplanting Zappos in South Korea∠

In Korea, companies tend to be strictly hierarchical with major decision being taken at the top and delegated down for implementation.

HIERARCHY

Organizational Behavior!II. Transplanting Zappos in South Korea∠

PROCEDURAL ASPECT

STEP 1 STEP 2 STEP 3 STEP 4

Yes = Yes?

2. Strategies to Adapt to Korean Culture!

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$ % & ( # $ , & ' & '

# $ % & ' # ( ) * + ,

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Organizational Behavior!II. Transplanting Zappos in South Korea∠

South Korea is one of the countries where hierarchy prevails in business world.

FROM THE COMPLETE HOLACRACY TO THE SEMI-HOLACRACY

Nevertheless, today the mentality changes in Korea with time.

1( = 2 3. >

Organizational Behavior!II. Transplanting Zappos in South Korea∠

CREATING CORE VALUES

Thank you very much!

For further information, our report will soon be available.