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    Jindal Aluminium Limited

    Bengaluru, INDIA

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    INDUSTRY PROFILEIndian aluminium industry

    Indian Aluminum Industry was first

    established in the year 1808 and it took

    almost 46 years to make its production

    commercially viable

    On earth Aluminum is third most available

    element constituting almost 7.3% by mass.

    Currently Aluminum is also the second most

    used metal in the world after steel.

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    1938- Aluminum production started in India

    1959- Hindustan Aluminum Corporation

    (Hindalco) was set up ! 20000 T/annum

    1965- Malco a public sector enterprise was

    commissioned ! 10,000 T/annum

    1987- National Aluminum Company

    ( NALCO) was commissioned to produce Al.

    !.218 MT /annum

    1991- Liberal import of technologies and

    capital goods was started.

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    Liberalization resulted in a growth rate of

    12% of the industry, comparing to the

    growth rate of 6% during the 1980. India stands at the eighth position in the list

    of leading primary Al producers in the

    world. Al usage in global front is tilted towards

    transportation and packaging sectors.

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    SIZE OF THE INDUSTRY;-

    global requirement- 7.4 Mt against the

    consumption in India only around

    110,000tons

    India is expecting to have an installed

    capacity of 1.7 to 2 million tons/ annum by2020

    exports figures are around 82000 tons

    annually. Major importers are Bangladesh,Sri Lanka, Egypt and Iraq.

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    Major producers

    HINDALCO

    NALCO (Angul)

    BALCO (Korba) MALCO(Mettur)

    INDAL(Jharsuguda)

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    PROFILE

    Established in 1968, First secondary Aluminium Extruderin India.

    First in the entire Aluminium Industry in India to get ISO9001 in 1993.

    Largest Aluminium Extruder in India with installed capacityof 75,000 TPA.

    Caters to 35% of market share in India. Exports to more than 27 countries across the globe

    Turnover per annum is 200 Million US Dollars.

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    FACILITIES IN JINDAL

    Only Aluminium Extruder in India having 7 extrusion presses

    under one roof.

    Fully integrated plant

    Widest range of 7000 profiles.

    Only Company in India capable of producing Extrusions up to

    450mm width.

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    ALLOYS MANUFACTURED Electrical grade Aluminium

    For aircraft industry,. Corrosion resistant Aluminum for chemical industry.

    Industrial alloys for high strength Aluminium Magnesium alloy.

    Aluminium Magnesium Silicon alloy for architectural use

    Architectural. Building construction.

    Transportation Automobile.

    Electronics and Electrical. Industrial & Engineering.

    Solar and Wind Power. Defense and Aerospace

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    Organization chart

    Organization chart, the company has built is a

    well described and branched

    A tall structure

    Clean and clear idea as to who should do what

    Centralized authority

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    Responsibilities CEO Responsible for all the activities in the whole

    organization

    Keeping vigil everywhere

    To ensure harmony and efficient functions,coordination's, co-operation by one and all

    No question of ignoring in disciplinary processes etc

    In charge of corporate affairs department and the salesdepartment, all trusts, societies, institutions etc

    Take actions on employees who evade responsibilitiesby diverting instead of making decisions, training, andstabilizing new comers

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    GM operations In charge of all the departments in the factory

    including production, correction, maintanence and so

    on. To keep watch on production rate and recovery of

    individual sections and improve the same

    To keep constant watch on losing departments and

    take remedial actions To keep look on foundry and heat treatment

    departments and ensure that all are controlledproperly

    To keep watch on the working of the QA and attend toall kinds of quality complaints

    To keep watch on scraps generated and make efforts toreduce wastage

    AGM QA

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    AGM QA

    Entire quality department attends quality complaints from the customers

    DGMproduction Responsible for all the production processes and correction departments

    To achieve production as per the targets fixed and also achieve maximum

    improvement in economy and reduced wastage and improve recovery

    To reduce secondary correction and to maintain strict discipline in the

    entire plant

    To reduce manpower and achieve maximum automation

    Speedy redressal of complaints and better customer orientation

    Assess marketing department , quotations and customer complaints in

    overall quality of products and complaints

    Top class quality must be ensured

    Improve production quality and reduce oil consumption in foundry

    Member of pricing committee

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    GM development and research

    In charge of tool shop, development and research

    development Innovation

    To keep check on working of tool shop byintroducing new technologies and equipments

    Dyes are outsourced at reasonable rates of goodquality

    Responsible for new ideas, innovations anddevelopments

    Overall responsibility of drawing office Chairman of tool shop committee

    Chairman of cost reduction committee

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    GM Marketing

    Overall responsibility for marketing department

    To ensure a target of 1500 million tonnes per monthdomestic field research yield

    Procurement of order

    Order processing and application

    Payment follow up

    Coordination

    Branches refund for features of dye cost

    Procurement of raw material Member of pricing committee and AGM marketing

    Incharge of marketing to actual users and fabricators inTamil Nadu, Kerala and Andhra Pradesh

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    DGM HR

    Overall in charge of administration of entire

    campus

    HR recruitments

    Employee in grievance

    Assessment of HR functions

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    Finance manager

    All accounts

    Bank matters

    All value added tax matters

    Sales tax matters

    Checking and monitoring consignment sales

    Security department

    security in entire campus sales packing , shipping, and entire paper

    works of BF/ DO

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    Sales and others

    Incharge of dealers, sales, consigned branches in all

    respects

    Handles sales policy related need to approve contracts

    for construction purposes as separate procedures in

    entire campus To negotiate all purchases above 2 lakhs

    Fully responsible for shipping and packing departments

    to keep check of exports and imports clearance charges

    as well as transport charges. To keep check on

    incoming and outgoing transportation charges

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    Negotiate all rates for all exports and imports

    amendments Member of outsourcing committee

    Charge of all branches, entire accounts, cash

    departments, packing etc.

    In charge of entire construction departments

    Incharge of security

    Monitor all activities

    SWOT ANALYSIS; strengths

    W k

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    SWOT ANALYSIS; strengths

    Strong orthodox Indian culture

    Strict rules and regulations

    Value to employees

    Simple division of responsibilitiesInnovation

    Customer oriented

    Social responsibility

    Loyal customers

    Strong dealerships

    ThreatOpportunity

    Growing demand in both internal andexports consumption

    Lesser competition

    Advancements can be done in the exportsarea if they have an export house oftheir own

    Weakness

    Slow in adapting new technologies

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    EXPORTS

    Jindal profiles enjoy wide international acceptance and exported to over 26

    countries such as USA, Europe, Middle East, etc.

    Export department is fully equipped with modern communication facilities,

    skilled manpower and wide range of network.

    Highly trained & experienced personnel for handling logistics.

    Participated in International Trade Fair

    Aluminium 2008 in Essen, Germany and

    International Conferences such as ET in USA right from1982.

    Awarded Silver Shield as Star Performer of export for last 4 consecutive years by

    Government of India.

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    ECO-FRIENDLY POLICY

    Jindal Aluminium supports environmentally friendly processes

    and green initiatives.

    It has established 12.04 MW Wind Power Mill for

    meeting 100% of the companies energy requirements

    and exporting excess power.

    Earned carbon credit by adopting green processes. Replaced fossil fuel like diesel and furnace oil with

    producer gas made from Bio fuel.

    Established waste water treatment plant and recycling

    the water for agricultural purposes resulting in zero

    discharge. To encourage recycling, Jindal consumes nearly 20% of

    re-cycled high quality Aluminum extrusions.

    Tree Planting in excess of 15000 trees in the campus to

    establish a green cover.

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    QUALITY ASSURANCE

    Micro processor based Aluminium Extrusion presses

    Computerized spectrometer for metal analysis. CAD-CAM facility for Die manufacturing.

    Computerized Universal Testing Machine.

    Profile measurement facility - ROMIDOT from Israel.

    R&D Division recognized by Department of Scientific and Industrial

    Research, Government of India.

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    CORPORATE SOCIAL RESPONSIBILITY

    Jindal Nature cure Institute where drugless healing therapy using Naturopathy,Yoga and diet are practiced.

    Jindal Rural Charitable Hospital and Jindal Charitable Hospital for meeting health

    needs of nearly 1000 patients per day Three mobile medical vans visit 100 villages in a week providing medical facilities

    to 600 patients daily at their door step.

    Jindal Public School with nearly 1400 children from neighboring villages

    Jindal Pre-University College with nearly 400 girl students.

    Jindal Degree College for Girls, In Computer Science and Commerce,

    Mahila Arts and Crafts Charitable Institute for teaching the art of garmentstitching, computer literacy, etc. for village destitutes.

    Built Schools at our cost in 107 villages and handed over to Government.

    7000 scholarships awarded to students for pursuing education.

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    THANK YOU

    JINDAL ALUMINIUM LIMITED

    BANGALORE INDIA