organization structure of a retail outlet
TRANSCRIPT
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HRM STRATEGY
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ORGANIZATION STRUCTURE OF A RETAIL
OUTLET
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DESIGNING THE ORGANIZATIONAL
STRUCTURE• DEFINE THE TASK TO BE
PERFORMED.• GROUP THE SIMILAR TASK
TOGETHER TO FORM A JOB.
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DEPARTMENTS IN BIG BAZAAR
• APPAREL DEPARTMENTS- LADIES, MENS• KIDS DEPARTMENY-INFANT, BOYS, GIRLS• FOOTWEAR DEPARTMENT• FURNITURE BAZAAR• MOBILE BAZAAR• SHRINGAR• GOLD BAZAAR• PLASTICS, UTENSILS, CROCERY(PUC)• HOME LINEN DEPARTMENT• HOME DECOR
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• BEVERAGES- WATER, COLD DRINK , JUICES
• STAPLE DIET- DAL, RICE. MASALA, DRYFRUIT,OIL
• CONFECTIONARIES – BAKERY ITEMS , SWEETS, CHOCKLATES
• ELECTRONIC BAZAAR• HOME CARE- PHENY, DISHWASH• PERSONAL CARE- SOAP, SHAMPOO,
CREAMS
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Store manager• The person
ultimately responsible for the day to day operations of a retail store.
• All employees in the store report to a store manager.
Department manager• Taking care of
one entire department
• Reporting to him are the assistant department manager, the team leader and all the team members.
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HR DEPARTMENT• SELECTING• TRAINING• MOTIVATING• RETAINING
Finance department
• The income expenditure statement of the store.
• Budgeting• The head cashier
reports to them.• Depositing the
earnings in the company account
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Marketing manager• It's said that people need to hear an offer at least seven
times before they buy.
• The Marketing department is responsible for marketing of
products through different media like TV, radio,
newspapers, banners, placards etc.
• The marketing department has to decide and identify the
most effective medium to attract the customers to thereby
increasing the sales.
• The department has to design creative and attractive
advertisements through which the company’s products can
be promoted to the customers. The company has to visit
different companies and has to enter in tie-ups for all its
advertisement
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VISUAL MERCHANDIZER
An art by which a retailer makes the store talks to its customer. The color signage lights look & feel of the store
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GAINING COMPETITIVE ADVANTAGE THROUGH HUMAN
RESOURSE• LABOUR COST ACCOUNTS FOR A
SIGNIFICANT PERCENTAGE OF RETAIL COST.
• THE EXPERIENCE THAT MOST CUSTOMERS HAVE WITH A RETAILER IS DETERMINED BY THE ACTIVITIES OF EMPLOYEES. THUS EMPLOYEES CAN BE A MAJOR DIFFERENTIATING FACTOR.
• DIFFICULT FOR COMPETITOR TO DUPLICATE
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DESIGNING THE ORGANIZATIONAL
STRUCTURE• DEFINE THE TASK TO BE
PERFORMED.• GROUP THE SIMILAR TASK
TOGETHER TO FORM A JOB.
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ORGANIZATION DESIGN CONSIDERATION
• SPECIALIZATION• RESPONSIBILITY AND AUTHORITY• REPORTING RELATIONSHIP- TO
MANY OR TO FEW BOTH REDUCE EFFICIENCY . IDEAL NUMBER IS BETWEEN 4- 12 PEOPLE.
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MOTIVATING RETAIL EMPLOYEES
• FINANCIAL MOTIVATORS
1. INCENTIVES- a)- COMMISSION• b)- BONUS• c)- ESOP-Employee Stock Ownership
Plan
• Recognition & PRAISE– employee of the month• awards- trips , dinners• COMPETITION• AUTHORITY• Promotion• JOB ENLARGEMENT• JOB ROTATION
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TRENDS IN HRM
• MANAGING DIVERSITY- FROM MELTING POT TO SALAD BOWL
• INCREASING LAWS• INFORMATION Technology