Organization 2.0(or Can’t Get There from Here)

Meredith FarkasNorwich University

We really need to do these Web 2.0 things all the

other libraries are doing

Blogs

Wikis

RSS

Facebook

IM

Blogging has been so successful at the ___

library; we should do it here too.

I think our library really needs a blog to be relevant to our patrons. Don’t

worry, I’ll handle everything.

So, I’m going to need you to start creating podcasts

for students, ok?

This will be the bestlibrary blog ever!

So what’s the problem?

Why does it fail?• Use of social software is not seen as furthering

the library’s mission

• Social software is treated as someone’s “pet project.”

• Social software is not planned for strategically like other technologies

• Once the newness wears off, people are less motivated to contribute

• Staff are not given time to work on social software

Library 2.0 is a state of mind

•Working to meet changing user needs

•Trusting our users (radical trust)

•Getting rid of the culture of perfect

•Aware of emerging technologies and opportunities

•Looking outside of the library world for applications, opportunities, inspiration

Building Organization 2.0

Know your users

Encourage staff to learn and play

Question Everything

Integrate 2.0 philosophy and tech into library planning

Treat technologies as tools

BlogsWikis

RSS

Facebook

IM

and use them to solve problems

Improve communication with our users

Highlight our Collections

Make our services more visible

Improve internal knowledge sharing

Develop a Risk-Tolerant Culture

Beware the Culture of Perfect

Be agile, don’t get attached

Good Ideas can Come from Anyone and Anywhere

Nurture Talent

Give Staff Time for Creative Endeavors

Be transparent with staff

Encourage Network-Building

Create Partnerships

Be transparent with patrons

Involve Staff from All Levels in Planning

I can haz your cooperation?

Understand Staff Needs and Limitations

Plan for the Continued use and Maintenance of Tech

Time Must be Devoted to all This

Will you need to create new jobs or just shuffle?

Assess, Assess, Assess!

Assessing 2.0• Depends on your initial goals

• Web stats

• Number of visitors/subscribers/members/users/fans and their behavior (visits, comments, tags, ratings, etc.)

• Surveys and focus groups

• Satisfaction, utility, relevance

• What do they need/want from the library?

• What technologies do your patrons use?

Is your organization (as it is currently structured) able to make all this happen?

Thanks!

mgfarkas@gmail.comAIM: librarianmer

Links and presentation athttp://meredithfarkas.wetpaint.com

Photo Credits• Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by

Nebraska Library Commission

• O&E Staff and Board Planning Meeting http://www.flickr.com/photos/tyreseus/494325133/ by atp_tyreseus

• Free as in Beer http://www.flickr.com/photos/nicmcphee/2345633527/ by Unhindered by Talent

• Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/1187308493/ by Squid!

• TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar

• RPFF Portraits & Features #4 http://www.flickr.com/photos/tsarkasim/4079152105/ by Tsar Kasmin

• Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by maubrowncow

• Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058 By Char Booth and Chris Guder.

• Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion

• RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar

• Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable

Photo Credits• IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude

• Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand Zak

• Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24

• Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll

• The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by Cayusa

• Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood

• sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn