Organising a Successful Event

What is an Event?

Annual Events at Queen’s

• Summer Graduation

• Winter Graduation

• Remembrance Day

• 25 Years’ Service Awards

• New Staff Receptions

• City and Guilds Awards

• Queen’s Carol Service

• Head Teachers’ Dinner

• Scholarships Reception

• 3 Roadshows per year

• Queen’s Open Days

Other Types of Events

• Official openings

• Special conferences

• VIP visits

• Lectures

• Dinners

Summer Graduation

• 12 Ceremonies 1,200 guests per ceremony

• 7 Garden Parties 3,000 guests per day

• 5 Lunches

• 2 Dinners

Any fool can organise an event?

• What makes a good event?

• The key to successful event management is attention to detail

What things do you need to consider when organising an

event?

Before organising an event it is important to answer some

fundamental questions

• Why are we having this event?

• What do we want to achieve?

• Who is the target audience?

Preparing a Critical Path

• Set the timetable

In an ideal world allow 12 weeks from commencement to completion

• Allocate tasks to dates

• Prepare database

• Review progress on a week by week, then day by day basis

Database Management

• Plan database carefully

• Use a dedicated database for every event

• Data Protection

What will you use your database for?

• Invitation List

• RSVP’s

• Place Cards

• Table Plans

• Recording guests’ special needs

• Briefing Relevant people

Invitations

• Printed invitations

• A letter of invitation

Printed Invitations

• Should carry branding

• Should be personalised

• Date, time and place should be clearly indicated

• Should carry advice on how to reply

Letters of Invitation

• Should be personalised and carry a signature from the inviting party

• Should be as concise as possible

• The time, date and location should be in the opening paragraph

• Advice on how to reply should be clear and obvious

Health and Safety Considerations

What is Risk?

• Any event that impacts on the achievement of your objectives

What is Risk Management?

• Managing threats and opportunities so that you are in a stronger position to deliver your objectives

Risk Management Cycle

Identify risks

Evaluate risksReview risks

Assess risks

Implement

actions

Plan appropriate mitigation actions

Allocate responsibility

LIKELIHOOD

• Consider financial, service delivery, reputation• High / medium / low• Subjective• Focus on high likelihood, high impact• Monitor other risks

Risk Evaluation

IMPACT

Creating a Corporate Feel

• Badging

• Place cards

• Table plans

• Menus

Positive Public Relations

• What do we mean by public relations value?

Publicising your event

• Prepare a press release

• Book a photographer

• Brief the relevant media

• Seek professional assistance

Customer Care

• Is the customer always right?

• Think of all your guests as customers

• Put yourself in the customer’s shoes

• Put the customer first

Things to Remember

• Planning is the most important thing

• Be realistic about what you can achieve

• Expect the unexpected

• Enjoy the event yourself

• Keep your sense of humour!