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Organised By: Hosted, Supported & Co-organised By: MALAYSIAN MINISTRY OF DEFENCE MALAYSIAN ARMED FORCES ROYAL MALAYSIA POLICE Connect with DSA

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Page 1: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

Organised�By:

Hosted,�Supported�&�Co-organised�By:

MALAYSIANMINISTRY OF DEFENCE

MALAYSIANARMED FORCES

ROYAL MALAYSIAPOLICE

Connect�with�DSA

Page 2: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

DSA RANKS AS ONE OF THE WORLD’STOP 5 InTernaTIOnal Defence SHOWS

Having run successfully for almost 3 decades since 1988 and now in its 15th edition, DSa 2016 needs no introduction!

Set to take the nation by storm, DSa 2016 will be showcasing some of the world’s most sophisticated hardware & electronic warfare in land, air and Sea defence, combat Medicine, Security, Humanitarian Assistance & Disaster Relief (HADR), UAVs and combat robotics.

Hosted, supported and co-organised by the Ministry of Defence, Malaysian armed forces and royal Malaysia Police, DSa 2016 is one of the World’s Top 5 International Defence and Security Shows.

DSA 2016 - THE VVIP SHOW FOR DEFENCE & SECURITY

Dato’ Seri Hishammuddin Tun Hussein, Minister of Defence, Malaysia Tan Sri Muhyiddin Yassin,Deputy Prime Minister of Malaysia

H.E. Voltaire Gazmin,Secretary of National Defence, Philippines

Dato Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia, Malaysia

Datuk Abdul Rahim Bakri, Deputy Minister of Defence, Malaysia

Dato’ Seri Najib Tun Razak, Prime Minister of Malaysia

Page 3: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

General Tan Sri Raja Mohamed Affandi Bin Raja Mohamed Noor, Chief of Army, Malaysia

IG. Tan Sri Dato’ Sri Khalid Bin Abu Bakar, Inspector General of Police, Malaysia

H.E. Dr. Ng Eng Hen, Minister for Defence, Singapore

Dato’ Sri Dr. Haji Ismail Bin Haji Ahmad, Secretary General, Malaysia

General Tan Sri Dato’ Sri (Dr) Zulkifeli Bin Mohd Zin, Chief of Defence Force,Malaysia

A LEAGUE ABOVE THE REST

RECORD BREAKING VVIP DELIVERIES

We are pleased to announce that DSA 2014 surpassed all expectations and triumphed over all previous records to sustain its position as one of the Top 5 Defence Shows in the World with 2,494 deliveries of the 344 VVIP Delegations from over 45 nations to Exhibitors’ booths via the Organiser’s VVIP Delegation Programme.

His Majesty, The King of Malaysia XIV His Royal Highness, The Sultan of Brunei

THESE HIGH PROFILE VVIPs COMPRISED OF… 27 Ministers of Defence and Representatives 5 Deputy Ministers of Defence and Representatives 26 Secretary Generals and Representatives 22 Chiefs of Defence Forces and Representatives 8 Inspector Generals of Police and Representatives 2 Director Generals of Customs and Representatives 18 Chiefs of Army and Representatives 16 Chiefs of Navy and Representatives 14 Chiefs of Air Force and Representatives 3 Chiefs of Staff and Representatives 7 Director Generals of Defence Intelligence and Representatives 10 Director Generals of Health Services and Representatives 6 Director Generals of Immigrations and Representatives 1 Deputy Secretary General

IN COMPARISON TO DSA 2012… 17 Ministers of Defence and Representatives 4 Deputy Ministers of Defence and Representatives 16 Secretary Generals and Representatives 15 Chiefs of Defence Forces and Representatives 12 Inspector Generals of Police and Representatives 25 Chiefs of Army and Representatives 12 Chiefs of Navy and Representatives 13 Chiefs of Air Force and Representatives 3 Chiefs of Staff and Representatives 6 Director Generals of Customs and Representatives 7 Director Generals of Immigrations and Representatives 14 Director Generals of Health Services and Representatives 9 Director Generals of Military Intelligence and Representatives 1 Joint Force Commander A Tremendous Increase!

Page 4: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

WE GO MORE THAN THE EXTRA MILEDSA’S VVIP PROGRAMME

DSA works with the Malaysian Government to ensure all invitation letters are delivered in good time to the invited VVIPs. DSA and the Government represented by an Armed Forces General embark on trips to Asean countries to pay courtesy calls to these VVIPs and personally hand deliver the invitation letters.

Each VVIP delegation hosted by DSA will be given specific routes or programmes during their visit. The programme will be followed through via the close coordination between the Malaysian Accompanying Officers and DSA’s VIP Ambassadors.

Malaysia, being the host country, will undoubtedly have the largest VIP contingent (1-star above and equivalent) over the 4-day period.

INVITATIONS

SPECIFIED VVIP ROUTINGS

MALAYSIAN TOP RANKING OFFICERS

H.E. Mr. Hasan Kemal Yardime, Deputy Minister of National Defence, Turkey

Lt. Gen. Anil Chait, Chief of Defence Integrated Defence Staff, India

General Dato’ Sri Roslan Saad,Chief of Air Force, Malaysia

YB Khairy Jamaluddin,Minister of Youth & Sports, Malaysia

Lt. Gen. Dato’ Seri Panglima Ahmad Hasbullah Haji Mohd Nawawi,Deputy Chief of Army, Malaysia

Admiral Tan Sri Abdul Aziz Haji Jaafar, Chief of Navy, Malaysia

Dato’ Seri Ahmad Zaidi Hamidi, Minister of Home Affairs, Malaysia

A Brief line-up of the VVIP Programme:

Page 5: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

THE NUMBERS SPEAK FOR THEMSELVES

“DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward to the next show in 2016 to view the latest equipment’s and services offered by the exhibiting companies.”aung linn Dwecommander of north West command, Myanmar

“The overall execution of DSa 2014 was very commendable considering the magnitude of the event. We were able to maximise our teams experience during the show and learn from the best that the industry has to offer. Thank you DSa 2014!”Brig. Gen. rey leonardo B Guerrero afPChief of Staff, Philippine Army, Philippines

“Tremendous turnout from the Asia Pacific countries, various exhibitions with a lot of choices. We are pleased with our experiences here.”General Vincent K. BrooksCommanding General of the U.S. Army PacificUSA

0 10 20 30 40 50

Cambodia

Indonesia

Laos

Myanmar

Malaysia

Philippines

Singapore

Thailand

Vietnam

Others

16% 50%

20%

17%

10%

16%

17%

13%

3%

Brunei Darussalam 19%

11%

VIP Delegation

% Of Exhibitors

Asean Countries

Australia Afghanistan Azerbaijan Bangladesh Brazil Canada Chile China Czech Republic Denmark Egypt Finland France Germany India Italy Japan Jordan Kingdom of Bahrain Kuwait Mexico

Rest Of The World

New Zealand Nigeria Norway Oman Pakistan Papua New Guinea Poland Qatar Republic of Korea Russia Saudi Arabia South Africa Sri Lanka Sudan Sweden Timor Leste Turkey Ukraine UAE UK USA Zimbabwe

VIPs GIVe THeIr THumbs uP To DsA

Malaysian VIP’s Were The Most Engaged With The Exhibitors!

“Outstanding work as this was a very well organised show! We were very happy with the cooperation and service received. One of the best Defence Shows ever attended!”Major General Shaikh ali B rashid al Khalifacommander of armory, Bahrain

“Nothing short of impressed! DSA 2014 ran successfully without any issues and showcased some of the best and latest developments in the Defence Industry. Without a doubt, one of the Top 5 Defence shows in the world. We loved the show and the tours!”General Pierre De Villerschief of Defence force, france

General Solly Zacharia Shoke, Chief of the South African National Defence Force, South Africa Lt. Gen. Dato’ Sri Zulkiple Hj Kassim, Army Field Commander, Malaysia

The percentage of Exhibitors that received VIP Delegations from Asean:

Besides delivering VIPs from asean countries, DSa also brought VIPs from across the globe

Page 6: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

MORE THAN JUSTAN EXHIBITION

18 - 21 APRIL 2016PWTC, KUALA LUMPUR, MALAYSIA

cHIef Of arMY ROUNTABLE TALKS

(ChART)

The much talked about ChART was organised by the Malaysian Army and was

well attended by not only Army Chiefs from the region but from other parts of the world where pertinent issues were discussed and

deliberated. The 3rd edition of ChART will be held during DSA 2016.

aSean Hall

The first Asean Hall at a defence exhibition was realised at DSA 2014 whereby member countries showcased their respective defence industry via :

• The Asean Defence Industry Collaboration (ADIC) pavilion

• The Asean Defence Procurement Centre (DPC)

• The Malaysian Industry Defence Enforcement and Security (MIDES) pavilion DSA 2016 is expected to have a stronger presence of Asean participation.

BUSINESS TO BUSINESS(B2B) MEETING

B2B meetings were planned prior and during DSA 2014 between local and international exhibitors and trade visitors. This resulted in potentially new partnershipsand collaborations within the defence and security fraternity. This feature will again be activated for DSA 2016.

Page 7: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

18 - 21 APRIL 2016PWTC, KUALA LUMPUR, MALAYSIA

INNOVATION CENTRE

A purpose built presentation platform within the exhibition hall specifically for Exhibitors to present technical or product presentations to highlight their services and product upgrades or added features.

LIVE ARMY DeMOnSTraTIOn

The Malaysian Army will showcase various dynamic demonstrations during the

4 day show.

cOnTracTS anD MOU SIGNING

In conjunction with DSA 2014, the Malaysian Ministry of Defence signed and

announced contracts and MOUs to add value to Exhibitor’s participation. This will

again be a vital feature for DSA 2016.

Page 8: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

DSA 2016 OFFERS EXCEPTIONAL INSIGHTS INTO CURRENT ISSUESCONFERENCES & FORUMS

BATTLEFIELD MEDICINE - CBRNe (CHEMICAL, BIOLOGICAL, RADIOLOGICAL, NUCLEAR AND ExPLOSIVES)

Battlefield Medicine or Healthcare has been a DSA feature since 2008. Still a highly relevant theme within the overall defence sector, DSA 2016 is expected to again feature exhibits relevant to this field. DSA is also recognised as delivering one of the highest attendance of Surgeon Generals at a defence show globally. CBRNe will again be deliberated via a CBRNe seminar or workshop during DSA 2016.

SECURITY - CYBER SECURITY

A Cyber Security Conference was organised in conjunction with DSA 2014 which proved a success whereby all parties responsible for Cyber Security came together to address the pressing issues concerning this hot topic. A follow-up conference will be held during DSA 2016.

HADR - HUMANITARIAN ASSISTANCE & DISASTER RELIEF FORUM

Another very relevant topic especially for this region, HADR was a key feature at DSA 2014 where an introductoryForum was held. This HADR Forum, a first of its kind held alongside a major Defence exhibition was very well received by a host of top line speakers and presenters bringing together all the relevant players for this sector. This feature will definitely be more prominent at DSA 2016 whereby companies providing the equipment, products and technology for HADR is expected to participate.

HELD IN CONjUNCTION WITH DSA: PUTRAjAYA FORUM 2016

This will be the 3rd edition collaboration with The Malaysian Institute of Defence and Security (MiDAS). The Forum will involve Defence Ministers, Chiefs of Defence Force and Secretary Generals of the Defence Ministry of ASEAN.

Presentation of HADR forum

One of the Radiological exhibits showcased at the CBRNe Conference

Lt. Gen. Datuk Abdul Hadi Haji Hussin, Director General of Defence Intelligence moderating at the Cyber Security Conference

Page 9: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

DSA 2016’s POLICE AND NATIONAL SECURITY FEATURE

ExHIBIT / ExHIBITORS’ PROFILEFOR POLICE & NATIONAL SECURITY

Companies and Organisations involved in the manufacture, production or distribution of the following technologies or equipment are invited to participate in the Police and National Security Feature: Special Forces Equipment & Vehicles UAVs, USVs and UUVs Sensors - IR and EOD Surveillance Simulation and Training Small Calibre / Non-Lethal Weapons Area Protection via Dedicated Sensors Computing & IT Security Law Enforcement Equipment Crisis Response Communications Monitoring Systems Land, Air and Seaport Security Maritime and Coastal Security Chemical, Biological, Radiation and Nuclear (CBRN) Detection and Protection Equipment System Integrators Biometrics Civil Defence Fire Service

VISITORS’ PROFILEFOR POLICE & NATIONAL SECURITY

Trade and Professional visitors from the following relevant sectors will be invited to visit the Police and National Security sector: Police Forces Coast Guard and Border Patrol Customs & Immigration Officials National / Internal Security Armed Forces Personnel Special Forces for the Tri-Services Security Surveillance Specialists and Professionals Anti-Terrorist Forces and Experts Civil Defence Personnel Government Security Procurement and Integrators First Responders Fire & Rescue Forces Analysts, Academics & Researchers Security Institutions Military Intelligence

Police and National Security has always been an integral aspect of the DSA series of exhibitions. This was highly visible via the huge representation of exhibitors promoting products, hardware, technology and systems tailored for police and national security organisations at DSA 2014, estimated at about 35%. They had also targeted to meet with as many delegations from security forces as possible during DSA 2016.

CP Dato’ Pahlawan Zulkifli Bin Abdullah, Director of Logistics Department,

Royal Malaysia Police HQ, Malaysia

8 Inspector Generals of Police and Representatives from Brunei Darussalam, China,

Laos, Philippines, Singapore, Sri Lanka, Thailand and Turkey.

2 Director Generals of Customs and Representatives from Myanmar and Vietnam.

6 Director Generals of Immigrations and Representatives from Bangladesh, Brunei Darussalam, China, Laos, Singapore and Thailand. 7 Director Generals of Defence Intelligence and

Representatives from Brunei Darussalam, Indonesia, Maldives, Myanmar, Philippines, Singapore and Thailand.

Security focussed VVIP delegations flown in to DSA 2014 comprised:

Page 10: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

WORLDWIDE MARKETINGDSA 2016 has lined-up a very comprehensive and multi-level marketing and sales campaign to ensure only top quality attendance during the four-day event.This includes:

E-buLLETINS

A series of electronic bulletins will be broadcasted to a highly targeted audience totalling some 50,000.

TECHNICAL TRADE JOuRNALS & ON-LINE MEDIA

Extensive advertising as well as editorials carefully planned in all major defence and security publications and on-line media.

PROMOTIONS AT INTERNATIONAL DEFENCE & SECuRITy ExHIbITIONS

A two-year plan has been drawn up for DSA personnel to visit and also exhibit at related Defence & Security shows all around the world.

DIRECT MAIL

Two rounds of mail shots including the much sought after Show Preview containing product highlights of Exhibitors will be mailed to some 50,000 potential visitors comprising armed forces, police, immigrations, customs and all other related individuals from all over the region.

SOCIAL MEDIA

DSA utilises social media to reach relevant audiences.

PRE-REGISTRATION & WEbSITE

The DSA 2016 website will be highly interactive and will contain all progressive information about the show and all its related events. This will also include pre-registration facilities on-line.

PRESS & INTERNATIONAL MEDIA

A total of 729 members of the press and media attended and covered DSA 2014. Press Registration facilities on-line will also be made available via the DSA 2016 website to encourage more press to attend hence increasing the show’s publicity.

PRESENTATIONS

Presentations will be conducted to military camps / police branches and all related quarters encouraging top ranking Officers to attend. To support this, a Transport Programme will also be lined-up, whereby transportation will be sponsored to shuttle in Officers from all over Malaysia.

ASEAN OFFICERS VISITS

DSA via the Government will again invite Officers from all Asean countries to visit DSA 2016 through a fly-in programme.

Brigadier General Al Harbi, Thaar Naif T, Director of the Western Fleet Training Centre, Saudi Arabia

H.E. Enayatullah Nazari, Deputy Minister, Afghanistan

Colonel Said Khamis Said Al Falahi, representative of Commander of the Royal Navy, Oman

@DSAMalaysia Defence Services Asia Defence Services Asia

Page 11: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

DSA 2016 HIGHLY VISIBLE BRANDING OPPORTUNITIES

large Hanging Banner by SMe Ordnance escalator Banners by Teltronic

VIP Daily luncheon by Denel

Outdoor Banners by Bae Systems

Directional Signage by UK Pavilion

Outdoor Billboards by Boustead Heavy Industries Video Wall by Bell Helicopter

OVERWHELMING SUPPORT RECEIVED BY THE MEDIAA TOTAL OF 729 (621 LOCAL AND 108 FOREIGN) MEMBERS OF THE PRESS ATTENDED TO COVER THE SHOW

To Book Your DSA 2016 Sponsorship Package, Kindly Contact:

Mr Peter McKenna @ [email protected]

Page 12: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

DSA 2016 WORLDWIDE NETWORK OF SALES AGENTSAuSTRIACastellana Business Development GmbHKramergasse 9/5Vienna A-1010AUSTRIATel : +43 1 533 6505 11Fax : +43 1 533 6505 50Contact : Dr. Gerhard EisenhutE-mail : [email protected] : Stefan Alexander KreuzerE-mail : [email protected] : www.castellana.at

CANADAP&C International - US Representative5225, Collins Avenue Apartment #1219Miami BeachFlorida 33140USATel : +1 202 499 14 65Contact : Pauline PiltantEmail : p.piltant@ pandcinternational.comContact : Marc-Antoine ZufferliEmail : dsa@pandcinternational. com CHINABeijing Bunch Exhibition Services Ltd (BBES)Room 501/B1 ThunisDevelopment BuildingNo. 11, Huixin East StreetChaoyang DistrictBeijing 100 029CHINATel : +86 10 6482 3500Fax : +86 10 6482 3670Contact : Yang OuE-mail : [email protected] : +86 1390 117 9590

CZECH REPubLICOMNIPOL ASNekazanka 11Prague 1 CZ-11221CZECH REPUBLICTel : +420 2 2401 2249Fax : +420 2 2401 2246Contact : Zdenek BurianE-mail : [email protected]

FINLANDWulff Entre LtdRuoholahdenkatu 21 BP.O. Box 695FI-00181 HelsinkiFINLANDTel : +358 10 6335 524Fax : +358 10 6335 599Contact : Sari HeiskanenE-mail : [email protected]

FRANCESOGENA60, rue de MonceauParis 75008FRANCETel : +33 1 56 59 1515Contact : Jocelyn de VirelE-mail : [email protected]

GERMANy CCO Creative Consulting GmbH Exhibition Marketing Sonnenstrasse 10Feldkirchen Munich D-85622 GERMANY Tel : +49 89 90 09 833 Fax : +49 89 90 09 8340 Contact : Nico Baumbach E-mail : nico.baumbach@ cco-germany.eu

ITALy Ediconsult Internazionale srl Piazza Fontane Marose 3 Genova 16123 ITALY Tel : +39 010 583684 Fax : +39 010 566578 Contact : Chiara Giulia Arienti E-mail : [email protected] KOREA Cayeon Messe Rm. 601, Kwansang Bokhap Chungsa#665, Shinae2-DongJoongRang-GuSeoul 131-132KOREA Tel : +82 2 3421 1325 Fax : +82 2 3421 1894 Contact : Jacob RHEE E-mail : [email protected] Mobile : +82 16 234 6554 Website : www.cayeon.com PORTuGAL & SPAIN Fairs & Exhibitions c/Miguel Angel 6 escalera dcha.puerta 9, PISO 6 Madrid E-28010SPAIN Tel : +34 91 3102998 Fax : +34 91 3102454 Contact : Antonio Terol Garcia E-mail : [email protected]. telefonica.net S.E. EuROPE Akazienhofstrasse 47 9020 Klagenfurt AUSTRIA Tel : +49 162 915 0235 Contact : Stephen Orr E-mail : [email protected]

SLOVAKIAS.G.S. Expo s.r.o.Sintavska 26, 85105 BratislavaSLOVAKIATel : +421 905 324 399Contact : Vladimir SchrotterE-mail : [email protected]

SWITZERLANDFair Management AGPoststrasse 11, P.O. Box 6668212 Neuhausen am RheinfallSWITZERLANDTel : +41 52 670 0508Contact : Hanspeter FaehE-mail : [email protected]

TAIWANEuroasia ExhibitionServices Co Ltd (EASC)8F-3 No 206, Sec 2 Nan Chang RoadTaipei 100, TAIWANTel : +886 2 8369 3616Fax : +886 2 8369 3619Contact : Connie LeeE-mail : [email protected]

THAILANDBLI (Thailand) Co Ltd170/70, 22/F Ocean Tower 1Soi Sukhumvit 16Ratchadapisek Road, KlongtoeyBangkok 10110THAILANDTel : +66 2 204 2580Fax : +66 2 204 2586Contact : Kanokwan SukchaisriE-mail : [email protected]

TuRKEyOMNI International LtdKirim Cad.36-1Emek-Ankara 06510TURKEYTel : +90 312 213 8058Fax : +90 312 213 8088Contact : Feyzan ErelE-mail : [email protected]

uNITED KINGDOMADS Group Limited “ShowCentre”ETPS RoadFarnboroughHampshire GU14 6FDUNITED KINGDOMTel : +44 (0) 207 091 7811Fax : +44 (0) 207 091 4545Contact : Nicole RedfearnE-mail : Nicole.Redfearn@adsgroup. org.uk

bOSNIA, INDIA, NORWAy, RuSSIA, SOuTH AFRICA, THE NETHERLANDS & uSADW ASSOCIATES12th Floor, Westminster Tower3, Albert EmbankmentLondon SE1 7SP, UNITED KINGDOMTel : +44 (0) 207 840 2158Fax : +44 (0) 207 840 2159Contact : Ms Susan LeeE-mail : [email protected] : www.dsaexhibition.com

REST OF THE FAR EAST(Japan, Philippines, etc)International Expo Management Pte Ltd10, Kallang Avenue#09-15 Aperia Tower 2Singapore 339510Tel : +65 6233 6777Fax : +65 6233 6768Contact : Mr Gerald TanE-mail : [email protected]

REST OF THE WORLDDW ASSOCIATES12th Floor, Westminster Tower3, Albert EmbankmentLondon SE1 7SP, UNITED KINGDOMTel : +44 (0) 207 840 2158Fax : +44 (0) 207 840 2159Contact : Ms Susan LeeE-mail : [email protected] : www.dsaexhibition.com

Page 13: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

Expected No. of Participating Companies : 1,500 companies from 60 countries

Expected Size of Exhibition : 41,500 square metres (gross)

Expected Number of Foreign VVIP Delegations : Some 300 from 45 nations

Expected Trade Visitors : More than 30,000 trade visitors from 60 countries/nations

Expected Country Group Pavilions : 28 - Australia, Austria, Azerbaijan, Brazil, Bulgaria, China, Czech Republic, France, Germany, Hungary, Indonesia, Italy, Malaysia, Norway, Pakistan, Poland, Romania, Russia, Slovakia, South Korea, South Africa, Sweden, Switzerland, Turkey, UK, Ukraine, USA and ASEAN countries

Expected Major Players : International Companies: ADS UK, Aimpoint, Airbus, Armscor, Avibras, BAE Systems, Boeing,

Brahmos, CETC, CPMIEC, CSTS/CSSC, Denel, DSME, EID, Expal, Finmeccanica, GIDS, Glock, Kongsberg, Korea Defense Industry Association (KDIA), L-3 TRL Technology, MBDA, Nammo, Nexter, Pyser-SGI (Asia), Raytheon, Renault, RheinMetall AG, Rosoboronexport,

Ruag, Russian Technologies, SAAB, SASTIND, SSM (Turkish Industry Association), Team Defence Australia, Thales and UKTI-DSO

Local Companies: Boustead Naval Shipyard, DRB-Hicom Defence Technologies (Deftech), MDSTP, Sapura, SME Ordnance, System Consultancy Services (SCS), Weststar and Zetro Aerospace

SPace OnlY

USD680 PER SqM / RM2,040 PER SqM

Rent a space to build your own stand, carpet not included.

SPACE AND WALK-ON STAND

USD745 PER SqM / RM2,300 PER SqM

Comprises space, modular stand structure consisting of rear and side walls, carpeting, fascia with Exhibitor’s name and stand number, fluorescent tube(s) lighting, 13Amp socket(s), reception desk(s), display board or wall shelving.

*A Walk-On Stand is not necessarily a corner stand

COST OF PARTICIPATION

Putra World Trade Centre (PWTC) which is strategically

located in the heart of KL, provides easy access to and from KTM Railway Station, KLIA Airport, major financial and business institutions and entertainment centres. Download map from www.dsaexhibition.com

THE VENUE

THE ORGANISER

ORGANISERDSA ExHIbITION AND CONFERENCE SDN bHD (423338-H)

Suite 1401, 14th Floor, Plaza PermataJalan Kampar Off Jalan Tun Razak50400 Kuala Lumpur, MalaysiaTel : +603 4041 0311Fax : +603 4043 7241E-mail : [email protected]

WORLDWIDE AGENTDEFENCE WORLDWIDE ASSOCIATES (DWA)12th Floor, Westminster Tower3, Albert Embankment, London SE1 7SPUnited KingdomTel : +44 20 7840 2157Fax : +44 20 7840 2159E-mail : [email protected]

ASIA COORDINATORINTERNATIONAL ExPO MANAGEMENT PTE LTD (IEM)10, Kallang Avenue#09-15 Aperia Tower 2, Singapore 339510Tel : +65 6233 6777Fax : +65 6233 6768E-mail : [email protected]

FOR FURTHER INFORMATION, PLEASE CONTACT :

DSA 2016 FACTSHEET FORECAST

DSA Exhibition And Conference Sdn Bhd, a 100% Bumiputra - owned company was established with one objective: To successfully organise the Defence Services Asia series of exhibitions and conferences hand-in-hand with the Malaysian Government and the Ministry of Defence, Malaysia.

Page 14: Organised˜By: Connect˜with˜DSA - fairmgt.com · THE NUMBERS SPEAK FOR THEMSELVES “DSA 2014 was the most impressive, practical and outstanding show ever attended. looking forward

SINCE 1988

SINCE 1988

Companies : 850Size : 40,000sq.m

Companies : 830Size : 38,000sq.m

Companies : 718Size : 42,000sq.m

Companies : 590Size : 33,800sq.m

Companies : 550Size : 27,000sq.m

Companies : 500Size : 21,000sq.m

Companies : 420Size : 15,200sq.m

Companies : 593Size : 18,000sq.m

Companies : 614Size : 22,000sq.m

Companies : 520Size : 11,600sq.m

Companies : 483Size : 9,600sq.m

Companies : 419Size : 7,200sq.m

Companies : 394Size : 6,000sq.m

Companies : 1,500Size : 41,500sq.m(Forecast)

Companies : 1,057Size : 41,000sq.m