organisational transformation and sustainability
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DESCRIPTIONPresentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
The Strategic Content Alliance Museums on the Web:
Organisational Transformation and Sustainability
www.jisc.ac.uk/contentalliance | Slide 27 April 2023
If the UK is to realise the full potential of the web and every citizen to realise their own potential - in the workplace, in their places of learning and in the home - the full range of digital content needs to be made available to all, quickly, easily and in a form appropriate to the users’ needs.
www.jisc.ac.uk/contentalliance | Slide 37 April 2023
Influence Policy Agendas
Develop Digital Strategy
Enhance Skills With Tools
www.jisc.ac.uk/contentalliance | Slide 47 April 2023
Museums and Digital Sustainability… collaboration...convergence…competition
www.jisc.ac.uk/contentalliance | Slide 57 April 2023
Our definition of sustainability is…
www.jisc.ac.uk/contentalliance | Slide 67 April 2023
the ability to generate or gain access to the resources—financial or otherwise—needed to protect and increase the value of the content or service for those who use it. Credit: Iithaka
Is sustainability a ‘buzz word’ of the moment…
It’s not just about the money…
It’s not just about ‘getting by’…
It’s all about identifying the value …
To a specific stakeholder or group.
www.jisc.ac.uk/contentalliance | Slide 77 April 2023
Some basic – but critical—steps sustainable collections and services take
www.jisc.ac.uk/contentalliance | Slide 87 April 2023
Empower leadership to define the mission and take action
Create a strong value proposition – audience, marketing and outreach
Creatively manage costs
Cultivate diverse sources of revenue
Establish realistic goals and a system of accountability
Nat Torkington ‘Libraries: Where it All Went Wrong’ (2011)
If I ask you to talk about your collections, I know that you will glow as you describe the amazing treasures you have. When you go for money for digitization projects, you talk up the incredible cultural value.
But then if I look at the results of those digitization projects, I find the shittiest websites on the planet. It’s like a gallery spent all its money buying art and then just stuck the paintings in supermarket bags and leaned them against the wall.
www.jisc.ac.uk/contentalliance | Slide 97 April 2023
Most visited Museum websites FY 2011….
www.jisc.ac.uk/contentalliance | Slide 107 April 2023
Most visited Museums FY 2011…
www.jisc.ac.uk/contentalliance | Slide 117 April 2023
Online income generation?
www.jisc.ac.uk/contentalliance | Slide 127 April 2023
www.jisc.ac.uk/contentalliance | Slide 137 April 2023
Total membership revenue was $623,826, up 58% on 2010-11
Donations generated $148,151, up 8.3% on budget ($136,800)
The study sought to understand the following:
What the assumptions, expectations, and obligations are that govern support of digital resources from the point of view of project leaders as well as “host” administrators and management;
In what ways – and to what extent – institutions are supporting and enhancing the on-going value of the digital projects they and their staff/faculty create;
And whether or not the current system is working.
www.jisc.ac.uk/contentalliance | Slide 147 April 2023
Methodology: Deep Dives at the…
www.jisc.ac.uk/contentalliance | Slide 157 April 2023
National Library of Wales (11 interviews)
UCL (28 interviews)
Imperial War Museums (7 interviews)
Two very different types of models
www.jisc.ac.uk/contentalliance | Slide 167 April 2023
Observations of the Higher Education sector
Decentralised activity undertaken by the library, IT, campus museums, digital humanities centres, and academics in pretty much every department
No means to factor in long-term sustainability planning, despite otherwise very rigorous grant-review processes
Discovery is difficult. Very rare to have a campus-wide aggregation or directory of content
Strong emphasis on creation; little on outreach and impact
What else could be done to draw together resources to support this activity and maximize its impact?
www.jisc.ac.uk/contentalliance | Slide 177 April 2023
Observations of Museums, Libraries
Mission aims already support fundamentals of collection development, preservation and access
Moving towards central coordination of digital content creation and management
Core technical infrastructure supporting preservation and access
Emphasis on thinking about users … in person. More to do to assess needs of online users
Is creating the online catalogue enough?
What else could be done to encourage further use and re-use of digital content, post-creation?
www.jisc.ac.uk/contentalliance | Slide 187 April 2023
Clarity concerning project aims/needs
www.jisc.ac.uk/contentalliance | Slide 197 April 2023
Maintenance vs. Growth Projects
Some are closed-ended Fenlandia Montefiore Testimonials For these, sustainability may mean simply finding a safe and reliable deposit
Others want or need to continue to develop CEELBAS Transcribe Bentham For these projects, no “finishing point” exists; in order to retain their value, they
require ongoing development or curation
And this distinction of intention determines the sort of support the project will require going forward
www.jisc.ac.uk/contentalliance | Slide 207 April 2023
Many universities are starting to move towards creating either central sources for information, hosting, and discovery solutions for digital research content
They are asking themselves:
Where is the content being created on my campus today, and how much don’t I even know about?
What impact is it having today, and how could it be made more useful to the academy and beyond?
What structures can support basic needs at scale? What expertise do we have on campus to support further growth for those project leaders whose work shows real promise?
www.jisc.ac.uk/contentalliance | Slide 217 April 2023
Many museums and libraries are beginning to further centralise core functions around creating and supporting digital content
They are asking themselves:
Which activities are best done centrally?
What problems does this solve for us?
What might we still need to do, “beyond the catalogue”?
Specifically, how well do we understand how our online users benefit from our online content?
www.jisc.ac.uk/contentalliance | Slide 227 April 2023
A degree of unified and centralised workflow to streamline production
A move away from departmental to digital cross team work A recognition that ‘digital’ will reach new global audiences A shift onto the social web and user engagement is critical Adoption of ‘dashboard’ near and real time data analytics to
support development, ‘impact’ and gap analysis Appointment of digital curators and digital education officers A move towards API development Adopting new models of
collaboration for WW1 centenary Realisation that ‘mobile’ is where it is at….
www.jisc.ac.uk/contentalliance | Slide 237 April 2023
How organisational change means that some functions are best done in a manner that scales, such as the platform and digital workflow…
Cloud based services. Open and linked data/metadata. OERs. MOOCs. ‘Freemium’ online income (open content + value added services). Website ‘make-overs’ based on user centric design. Working with technology companies and start-ups (near field
How the importance of defining sustainability more broadly relates to impact and usage and not just preservation….
Crowdsourcing, social value and skills. Social web, outreach and marketing – it’s global. Data driven analytics and data management.
www.jisc.ac.uk/contentalliance | Slide 247 April 2023
Audience – building and engaging online communities
Income – new revenue streams, new business models
IPR – copyright, licencing and rights management
Web optimisation – everything you wanted to know….
Freely available from:
www.jisc.ac.uk/contentalliance | Slide 257 April 2023
Framework for Post-Grant Sustainability Planning
www.jisc.ac.uk/contentalliance | Slide 267 April 2023
1. Define desired post-grant impact
goals for your project2. Work through these steps
A Final report
‘Campus Survey’ Tool
‘Health Check’ Tool
Guidance for PI’s
Diane Lees, Andrew Green and Prof David Price
Available from January 2013….and Ithaka S&R will be taking a closer look at the museum sector and the lessons learnt in Canada available later in 2013. www.jisc.ac.uk/contentalliance | Slide 277 April 2023
www.jisc.ac.uk/contentalliance | Slide 287 April 2023
Thank you for listening and questions....
‘ For further information please visit the Strategic Content Alliance at http://sca.jiscinvolve.org/wp/