Innovating e-Learning 2012 20 November 2012, 10:00 – 11:00 Session 3: Organisational Transformation Presented by Professor Mark Stubbs (MMU) Facilitated by Pam Parker (City University) Session Outline 1. Tips for using Collaborate in the session 2. Drivers for transformation 3. Approach to transformation

Organisational Transformation: turning things around

Reputation

Resources

Vicious or Virtuous Cycle?

Fees

KIS?

NSS

League Tables

Social media?

So, how do you turn things around?

1. Understand the important dynamics

Student Retention Success &

Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Learning, Teaching, Assessment & Personal Development

Processes, Facilities & Resources

Reputation Marketing & Recruitment

Processes

All Year Numbers

Resource allocation

League table rankings

Mainstream UG & PG Provision

Student Retention Success &

Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Learning, Teaching, Assessment & Personal Development

Processes, Facilities & Resources

Reputation Marketing & Recruitment

Processes

All Year Numbers

Resource allocation

League table rankings

Mainstream UG & PG Provision

2. Be clear what needs to be done

Student Retention Success &

Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Learning, Teaching, Assessment & Personal Development

Processes, Facilities & Resources

Reputation Marketing & Recruitment

Processes

All Year Numbers

Resource allocation

League table rankings

Mainstream UG & PG Provision

A

A Recruit to target

B

B Improve satisfaction, retention & success

C

C Inform decision-makers

3. Set high-level goals

B Improve satisfaction, retention & success

Great Online Experience

(Seamless, personalised)

Great Learning Spaces

Great Teaching

B Improve satisfaction, retention & success

Great Online Experience

(Seamless, personalised)

Great Learning Spaces

Great Teaching

4. Understand where change is required

Student Success Retention & Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Student Performance

Reputation Quantity & Quality of Applications

All Year Numbers

Fee Income

Assessment Outcomes

Academic Standards

LTA & PD Activities

LTA Resources & Facilities

Curriculum Design

Staff-student Ratio

Student Engagement Withdrawals

Good Honours Progression Failure

Course Admin

Satisfaction Survey Responses

Fee level

Course Marketing

Recruited Students

Take-up of places

Entry Standards

Marketing & Recruitment

Offers Made

Learning, Teaching, Assessment & Personal Development

Resource allocation for staff, services & facilities

League table rankings

Student Support

Recruitment Targets

Student Success Retention & Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Student Performance

Reputation Quantity & Quality of Applications

All Year Numbers

Fee Income

Assessment Outcomes

Academic Standards

LTA & PD Activities

LTA Resources & Facilities

Curriculum Design

Staff-student Ratio

Student Engagement Withdrawals

Good Honours Progression Failure

Course Admin

Satisfaction Survey Responses

Fee level

Course Marketing

Recruited Students

Take-up of places

Entry Standards

Marketing & Recruitment

Offers Made

Learning, Teaching, Assessment & Personal Development

Resource allocation for staff, services & facilities

League table rankings

Student Support

Recruitment Targets

Student Success Retention & Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Student Performance

Reputation Quantity & Quality of Applications

All Year Numbers

Fee Income

Assessment Outcomes

Academic Standards

LTA & PD Activities

LTA Resources & Facilities

Curriculum Design

Staff-student Ratio

Student Engagement Withdrawals

Good Honours Progression Failure

Course Admin

Satisfaction Survey Responses

Fee level

Course Marketing

Recruited Students

Take-up of places

Entry Standards

Marketing & Recruitment

Offers Made

Learning, Teaching, Assessment & Personal Development

Resource allocation for staff, services & facilities

League table rankings

Student Support

Recruitment Targets

5. Be bold and plan holistically

5. Be bold and plan holistically

Design New

Curriculum

Review New

Curriculum

Approve New

Curriculum

Set up Curriculum

in SRS

Design Teaching Schedules

Produce Timetables

Publish Timetables

Design Assessment Schedules

Set up Submission

System

Publish Deadlines

Set up Courses in

VLE

Build Courses in

VLE

Great Online

Experience (Seamless,

Personalised) Set up Reading

Lists

Pedagogic Input

Learning Technology Input

Library Input

Curriculum Design Course Admin

Learning, Teaching & Assessment Resources & Facilities

Publish Reading

Lists

Design New

Curriculum

Review New

Curriculum

Approve New

Curriculum

Set up Curriculum

in SRS

Design Teaching Schedules

Produce Timetables

Publish Timetables

Design Assessment Schedules

Set up Submission

System

Publish Deadlines

Set up Courses in

VLE

Build Courses in

VLE

Great Online

Experience (Seamless,

Personalised) Set up Reading

Lists

Pedagogic Input

Learning Technology Input

Library Input

Curriculum Design Course Admin

Learning, Teaching & Assessment Resources & Facilities

5 3

6 4

Publish Reading

Lists

New UG Curriculum

New VLE & Portal

Personal Timetables

ELSOs (E-Learning Support Officers)

3

4

5

6

6. Ensure you’ve got the right team to drive real change

DVC Student Experience

PVC Curriculum Innovation

Registrar Director Learning & Research IS

Head of Business

Improvement

Programme Board

Programme Support

Head of Quality

Head of Timetabling

Assistant Registrar

Head of Learning &

Research Tech

Business Improvement

Team

Work-stream Support

Work-stream leads…

Asst Head Learning

Innovation

PVC Students

7. Make ‘big ask’ of key change-makers as small as possible

A ‘big ask’ of academic colleagues… While you’re doing all you can to deliver student success, retention & satisfaction this year, please can you design New Curriculum, Teaching Schedules, Assessment Schedules & build it in the VLE ?

… made as small as possible We’ll only ask for the bare minimum and we’ll only ask for it once

You build the course content, and we’ll ensure the course admin stuff appears automatically

8. Make it stick with reinforcing change

Student Success Retention & Satisfaction

Student Intake (Aspirations, Attitude

& Abilities)

Student Performance

Reputation Quantity & Quality of Applications

All Year Numbers

Fee Income

Assessment Outcomes

Academic Standards

LTA & PD Activities

LTA Resources & Facilities

Curriculum Design

Staff-student Ratio

Student Engagement Withdrawals

Good Honours Progression Failure

Course Admin

Satisfaction Survey Responses

Fee level

Course Marketing

Recruited Students

Take-up of places

Entry Standards

Marketing & Recruitment

Offers Made

Learning, Teaching, Assessment & Personal Development

Resource allocation for staff, services & facilities

League table rankings

Student Support

Recruitment Targets

1

ESRA 1 2

2 Student Journey Map

3

3 New Curriculum

4

4 New VLE & Portal

5

5 Personal Timetables

6

6 ELSOs

7

7 Student Engagement

8

8 Acad Support Tutors

9

9 CMI for Units & Progs

10

10 TRAFFIC

11

11 Analytics

12

12 Good to Great Teaching

Q. Key differences with Kotter’s 8 steps?

1. Establish sense of urgency 2. Create guiding coalition 3. Develop a change vision 4. Communicate vision for buy-in 5. Empower broad-based action 6. Generate short-term wins 7. Never let up 8. Incorporate change into the culture

1. Understand important dynamics 2. Be clear what needs to be done 3. Set high-level goals 4. Understand where change is required 5. Be bold and plan holistically 6. Ensure you’ve got the right team to drive 7. Make ‘big asks’ as small as possible 8. Make it stick with reinforcing change

Take-aways from the session