organisational change through social media
DESCRIPTION
This presentation by Darren Sharp, senior consultant at Collabforge (www.colabforge.com) was delivered to the Australian Council for Private Education & Training 2009 National Conference held in Canberra 27 - 30 August. This presentation explores strategies for encouraging organisational change via social media. It examines how social networks allow users to form communities of interest and practice; how organisational change is critical in a world of user-generated content and social-media; using Web 2.0 tools to influence organisational change and how peer-to-peer reviews, search engines and social networks will effect private education.TRANSCRIPT
collaboration :: cooperation :: coordination
Panel: Organisational Change Through Social Media
Darren Sharp, Senior ConsultantTwitter: @dasharp
28 August 2009 :: ACPET National Conference :: Canberra
3 June 2009 :: MDBA :: Canberra
Company Profile
• Collabforge was formed in 2007
• Web strategy and IT development for collaborative engagement
• Experience in delivering mission critical, high-profile Web 2.0 initiatives
• Collaboration process improvement: analysis and integration of best practice tools and process
Something big is happening...
the read/write webweb 2.0
social media
self-organisation
collective intelligence
an architecture for participation
user-led innovation
social networking
Social Media: Australian snapshot
Australians are early adopters of Social Media
Three-quarters of Australian online adults now use social media, and one-quarter create their own content (Forrester Research)
Source: Noble, Steven (2008). 'Australian Adult Social Technographics Revealed'. Forrester Research. http://www.forrester.com/Research/Document/Excerpt/0,7211,46786,00.html
Internet Use: Australian snapshot
Source: Matthew Hodgsonhttp://magia3e.wordpress.com/2009/07/15/social-media-not-just-for-the-young/
35-44 year olds represent the largest demographic online at 2.3 millionEven the 45-55 age group outnumber the 18-24 age group
The Social Media Opportunity
Connectionpeople, data, events and issues
The Social Media Opportunity
Communitythe power of group-forming networks
The Social Media Opportunity
Contextinterpret, find, personalise and complement
The Social Media Opportunity
Co-creationamplify the distributed production of resources
Coordinating new forms of value
In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the
empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no
longer in owning content or distribution.
The value is in relationships. The value is in trust.
Jeff Jarvis (2005) ‘Who wants to own content?’
What are these new (and not so new) forms of value?
sharing
authenticity
reputation
trust
openness
transparencyattentioncollaboration
Social Media: transparency & reputation
Social Media: collaboration
Social Media: sharing
Social Media: openness
Organisational Change
• Social media provides access to new tools that leverage collaboration, cooperation & coordination
• Assumption that “if you build it, they will come” is a surefire recipe for failure
• An effective engagement & change management strategy is imperative for success
Strategic Engagement & Change Management
1. Identify your organisations different user groups
2. Identify appropriate modes & tools for engagement
3. Conduct extensive risk analysis
4. Formulate a strategic engagement & change management plan
Collabforge provide strategies that guide the establishment, growth & maintenance of social media communities by helping to:
Some winning tips...
Participate in social media - it’s here to stay!
Lead the conversation and enhance your reputation
Collaborate with your staff, stakeholders, students and the wider public using wiki-based tools
Create your own ‘Community of Practice’ to share knowledge, skills, experience & resources
