organisational behaviour of google inc

7/27/2019 Organisational behaviour of google inc.

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Introduction of Company

Google Inc. is an Americanmultinationalcorporation specializing in Internet-

related services and products. These includesearch,cloud

computing,softwareandonline advertisingtechnologies.[7]Most of its profits are

derived fromAdWords.[8][9]

Google was founded byLarry PageandSergey Brinwhile they

werePh.D.students atStanford University. Together they own about 16 percent of

its shares. They incorporated Google as a privately held company on September 4,

1998. An initial public offeringfollowed on August 19, 2004. Itsmission

statementfrom the outset was "to organize the world's information and make it

universally accessible and useful",[10]and its unofficial slogan was "Don't be

evil".[11][12]In 2006 Google moved to headquarters inMountain View, California,

nicknamed theGoogleplex.

Rapid growth since incorporation has triggered a chain of

products,acquisitionsand partnerships beyondGoogle's core search engine. It

offers onlineproductivity softwareincludingemail(Gmail), anoffice

suite(Google Drive), andsocial networking(Google+).Desktopproducts include

applications for web browsing, organizing andediting photos, andinstant

messaging. The company leads the development of theAndroidmobileoperating

systemand the browser-onlyChrome OS[13]

for anetbookknown as

aChromebook. Google has moved increasingly into communications hardware: it

partners with major electronics manufacturers in production of its high-

endNexusdevices and acquiredMotorola Mobilityin May 2012.[14]In 2012, a

fiber-optic infrastructure was installed inKansas Cityto facilitate aGoogle

Fiberbroadband service.[15]
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Chromebookhttp://en.wikipedia.org/wiki/Google_Nexushttp://en.wikipedia.org/wiki/Google_Nexushttp://en.wikipedia.org/wiki/Google_Nexushttp://en.wikipedia.org/wiki/Motorola_Mobilityhttp://en.wikipedia.org/wiki/Motorola_Mobilityhttp://en.wikipedia.org/wiki/Motorola_Mobilityhttp://en.wikipedia.org/wiki/Google#cite_note-Hardware_company-14http://en.wikipedia.org/wiki/Google#cite_note-Hardware_company-14http://en.wikipedia.org/wiki/Google#cite_note-Hardware_company-14http://en.wikipedia.org/wiki/Kansas_City_metropolitan_areahttp://en.wikipedia.org/wiki/Kansas_City_metropolitan_areahttp://en.wikipedia.org/wiki/Kansas_City_metropolitan_areahttp://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Google#cite_note-Google_Fiber_Cable_TV_Business-15http://en.wikipedia.org/wiki/Google#cite_note-Google_Fiber_Cable_TV_Business-15http://en.wikipedia.org/wiki/Google#cite_note-Google_Fiber_Cable_TV_Business-15http://en.wikipedia.org/wiki/Google#cite_note-Google_Fiber_Cable_TV_Business-15http://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Google_Fiberhttp://en.wikipedia.org/wiki/Kansas_City_metropolitan_areahttp://en.wikipedia.org/wiki/Google#cite_note-Hardware_company-14http://en.wikipedia.org/wiki/Motorola_Mobilityhttp://en.wikipedia.org/wiki/Google_Nexushttp://en.wikipedia.org/wiki/Chromebookhttp://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/Chrome_OShttp://en.wikipedia.org/wiki/Chrome_OShttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Graphics_softwarehttp://en.wikipedia.org/wiki/Desktop_environmenthttp://en.wikipedia.org/wiki/Google%2Bhttp://en.wikipedia.org/wiki/Social_networking_servicehttp://en.wikipedia.org/wiki/Google_Drivehttp://en.wikipedia.org/wiki/Online_office_suitehttp://en.wikipedia.org/wiki/Online_office_suitehttp://en.wikipedia.org/wiki/Gmailhttp://en.wikipedia.org/wiki/Webmailhttp://en.wikipedia.org/wiki/Productivity_softwarehttp://en.wikipedia.org/wiki/Google_Searchhttp://en.wikipedia.org/wiki/Mergers_and_acquisitionshttp://en.wikipedia.org/wiki/Googleplexhttp://en.wikipedia.org/wiki/Mountain_View,_Californiahttp://en.wikipedia.org/wiki/Google#cite_note-11http://en.wikipedia.org/wiki/Google#cite_note-11http://en.wikipedia.org/wiki/Don%27t_be_evilhttp://en.wikipedia.org/wiki/Don%27t_be_evilhttp://en.wikipedia.org/wiki/Google#cite_note-corporate-10http://en.wikipedia.org/wiki/Mission_statementhttp://en.wikipedia.org/wiki/Mission_statementhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Doctor_of_Philosophyhttp://en.wikipedia.org/wiki/Sergey_Brinhttp://en.wikipedia.org/wiki/Larry_Pagehttp://en.wikipedia.org/wiki/Google#cite_note-financialtables-8http://en.wikipedia.org/wiki/Google#cite_note-financialtables-8http://en.wikipedia.org/wiki/AdWordshttp://en.wikipedia.org/wiki/Google#cite_note-See:_List_of_Google_products-7http://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Web_search_enginehttp://en.wikipedia.org/wiki/Multinational_corporation


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The corporation has been estimated to run more than one million servers in data

centers around the world[16]and to process over one billion search requests[17]and

about 24petabytesof user-generated data each day.[18][19][20][21]In December

2012Alexalisted google.com as the most visited website in the world. Numerous

Google sites in other languages figure in the top one hundred, as do several other

Google-owned sites such asYouTubeandBlogger.[22]Its market dominance has

led tocriticismover issues includingcopyright,censorship, andprivacy.[23][24]

History:

Google began in January 1996 as a research project byLarry PageandSergey

Brinwhen they were both PhD students atStanford UniversityinStanford,

California.[26]

While conventional search engines ranked results by counting how many times the

search terms appeared on the page, the two theorized about a better system that

analyzed the relationships between websites.[27]They called this new

technologyPageRank; it determined a website'srelevanceby the number of pages,

and the importance of those pages, that linked back to the original site.[28][29]

A small search engine called "RankDex" from IDD Information Services designed

byRobin Liwas, since 1996, already exploring a similar strategy for site-scoring

and page ranking.[30]The technology in RankDex would be patented [31]and used

later when Li foundedBaiduin China.[32][33]

Page and Brin originally nicknamed their new search engine "BackRub", because

the system checked backlinks to estimate the importance of a

site.[34][35][36]Eventually, they changed the name to Google, originating from a
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misspelling of the word "googol",[37][38]

the number one followed by one hundred

zeros, which was picked to signify that the search engine was intended to provide

large quantities of information.[39]Originally, Google ran under Stanford

University's website, with the

domainsgoogle.stanford.edu andz.stanford.edu.[40][41]

The domain name for Google was registered on September 15, 1997,[42]

and the

company was incorporated on September 4, 1998. It was based in a friend's (Susan

Wojcicki[26]) garage inMenlo Park, California. Craig Silverstein, a fellow PhD

student at Stanford, was hired as the first employee.[26][43][44]

In May 2011, the number of monthly unique visitors to Google surpassed one

billion for the first time, an 8.4 percent increase from May 2010

(931 million).[45]In January 2013, Google announced it had earned $50 billion in

annual revenue for the year of 2012. This marked the first time the company had

reached this feat, topping their 2011 total of $38 billion.[46]
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Organizational Culture at Google Inc.

What is Organizational culture?

Organizational culture is the behavior of humans who are part of an organization

and the meanings that the people attach to their actions. Culture includes the

organization values, visions, norms, working language, systems, symbols, beliefs

and habits. It is also the pattern of such collective behaviors and assumptions that

are taught to new organizational members as a way of perceiving, and even

thinking and feeling. Organizational culture affects the way people and groups

interact with each other, with clients, and with stakeholders.

Ravasi and Schultz (2006) state that organizational culture is a set of shared mental

assumptions that guide interpretation and action in organizations by defining

appropriate behavior for various situations. At the same time although a company

may have their "own unique culture", in larger organizations, there is a diverse and

sometimes conflicting cultures that co-exist due to different characteristics of the

management team. The organizational culture may also have negative and positive

aspects.

Schein (2009), Deal & Kennedy (2000), Kotter (1992) and many others state that

organizations often have very differing cultures as well as subcultures.


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INTROUCTION to Google Organization culture.

Organizational culture means a common perception held by theorganization's members.

Google follows the corporate culture. Googles mission is to organize the worlds information and make it

universally accessible and useful.

Google is home to countless communities ofunique people.

They offer hundreds of internal groupsand clubs ranging from runners atGoogle to theatre lovers and game developers. Many of these groups are

actively engaged in supporting diversity initiatives both at Google, and

in their communities.

Google Company has packed a lot into a relatively young life. Since Googlewas founded in 1998, weve grown to serve hundreds of thousands of users

and customers around the world.

Founders Larry Page and Sergey Bring met at Stanford University in 1995.By 1996, they had built a search engine (initially called Backrub) that used

links to determine the importance of individual WebPages.


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CULTURE AT GOOGLE

OnFortunemagazine's list of best companies to work for, Google ranked first

in 2007, 2008 and 2012[200][201][202]and fourth in 2009 and 2010.[203][204]Google

was also nominated in 2010 to be the world's most attractive employer to

graduating students in the Universum Communications talent attraction

index.[205]Google's corporate philosophy includes principles such as "you can

make money without doing evil," "you can be serious without a suit," and

"work should be challenging and the challenge should be fun."[206]

Employees

After the company's IPO, founders Sergey Brin and Larry Page and CEO Eric

Schmidt requested that theirbase salary be cut to $1. Subsequent offers by the

company to increase their salaries have been turned down, primarily because their

main compensation continues to come from owning stock in Google. Before 2004,

Schmidt made $250,000 per year, and Page and Brin each received an annual

salary of $150,000.[207]
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Eric Schmidt.

In 2007 and early 2008, several top executives left Google. In October 2007,

former chief financial officer of YouTube Gideon Yu joinedFacebook[208]along

with Benjamin Ling, a high-ranking engineer.[209]In March 2008,Sheryl Sandberg,

then vice-president of global online sales and operations, began her position as

chief operating officer of Facebook.[210]At the same time, Ash ElDifrawi, formerly

head of brand advertising, left to become chief marketing officer

ofNetshops.[211]On April 4, 2011, Larry Page became CEO and Eric Schmidt

became Executive Chairman of Google.[212]In July 2012, Google's first female

employee,Marissa Mayer, left Google to becomeYahoo!'s CEO.[213]

New employees are called "Nooglers," and are given apropeller beanie capto wear

on their first Friday.[214]

As a motivation technique, Google uses a policy often called Innovation Time Off,

where Google engineers are encouraged to spend 20% of their work time on

projects that interest them. Some of Google's newer services, such as Gmail,

Google News, Orkut, and AdSense originated from these independent
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endeavors.[215]

In a talk at Stanford University,Marissa Mayer, Google's Vice

President of Search Products and User Experience until July 2012, showed that

half of all new product launches at the time had originated from the Innovation

Time Off.[216]

Googleplex

Main article:Googleplex

TheGoogleplex, Google's original and largest corporate campus

Google Mountain Viewcampus garden
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Google Mountain View dinosaur 'Stan'

Bicycles painted in the corporate color scheme are available for free use by any

employee travelling around the Googleplex

Google's headquarters inMountain View, California, is referred to as

"theGoogleplex", a play on words on the numbergoogolplexand the headquarters

itself being a complex of buildings. The lobby is decorated with a piano,lava

lamps, old server clusters, and a projection of search queries on the wall. The

hallways are full of exercise balls and bicycles. Each employee has access to the

corporate recreation center. Recreational amenities are scattered throughout the

campus and include a workout room with weights and rowing machines, locker
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rooms, washers and dryers, a massage room, assorted video games,table football, a

baby grand piano, a billiard table, and ping pong. In addition to the recreation

room, there are snack rooms stocked with various foods and drinks, with special

emphasis placed on nutrition.[217]

Free food is available to employees 24/7, with

paid vending machinesproratedfavoring nutritional value.[218]

In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in

New York City, at 111Eighth Avenuein Manhattan.[219]The office was specially

designed and built for Google and houses its largest advertising sales team, which

has been instrumental in securing large partnerships.[219]The New York

headquarters is similar in design and functionality to its Mountain Viewheadquarters, and includes a game room, micro kitchens, and a video game

area.[220]As of February 2012, a significant engineering team is based in New York

City,[221]and has been responsible for more than 100 engineering projects,

includingGoogle Maps,Google Spreadsheets.[citation needed]As of September 2013,

Google'sEast Coastoffice is located at 76 Ninth Ave, New York City, New

York.[222]

In November 2006, Google opened offices onCarnegie Mellon's campus

inPittsburgh, focusing on shopping-related advertisement coding andsmartphone

applicationsand programs.[223][224]

By late 2006, Google also established a new headquarters for its AdWords division

inAnn Arbor, Michigan.[225]Other office locations in the U.S. includeAnn Arbor,

Michigan;Atlanta, Georgia;Austin, Texas;Boulder, Colorado;Cambridge,Massachusetts; New York City;San Francisco,California;Seattle,

Washington;Reston, Virginia, andWashington, D.C.Furthermore, Google has

several international offices.
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nn_Arbor,_Michiganhttp://en.wikipedia.org/wiki/Google#cite_note-225http://en.wikipedia.org/wiki/Ann_Arbor,_Michiganhttp://en.wikipedia.org/wiki/Google#cite_note-223http://en.wikipedia.org/wiki/Google#cite_note-223http://en.wikipedia.org/wiki/Smartphone_applicationshttp://en.wikipedia.org/wiki/Smartphone_applicationshttp://en.wikipedia.org/wiki/Pittsburghhttp://en.wikipedia.org/wiki/Carnegie_Mellonhttp://en.wikipedia.org/wiki/Google#cite_note-222http://en.wikipedia.org/wiki/East_Coast_of_the_United_Stateshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Google_Spreadsheetshttp://en.wikipedia.org/wiki/Google_Mapshttp://en.wikipedia.org/wiki/Google#cite_note-221http://en.wikipedia.org/wiki/Google#cite_note-220http://en.wikipedia.org/wiki/Google#cite_note-manhattan-219http://en.wikipedia.org/wiki/Google#cite_note-manhattan-219http://en.wikipedia.org/wiki/Eighth_Avenuehttp://en.wikipedia.org/wiki/Google#cite_note-218http://en.wikipedia.org/wiki/Pro_ratahttp://en.wikipedia.org/wiki/Google#cite_note-217http://en.wikipedia.org/wiki/Table_football


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Google's NYC office building houses its largest advertising sales team.[219]

In October 2006, the company announced plans to install thousands ofsolar

panelsto provide up to 1.6 megawattsof electricity, enough to satisfy

approximately 30% of the campus' energy needs.[226]The system will be the

largestsolar power systemconstructed on a U.S. corporate campus and one of the

largest on any corporate site in the world.[226]In addition, Google announced in

2009 that it was deploying herds ofgoatsto keep grassland around the Googleplex

short, helping to prevent the threat from seasonal bush fires while also reducing

thecarbon footprintof mowing the extensive grounds.[227][228]

The idea of trimming lawns using goats originated from R. J. Widlar, an engineer

who worked forNational Semiconductor.[229]Google has faced accusations

inHarper's Magazineof being an "energy glutton". The company was accused of

employing its "Don't be evil" motto and its publicenergy-savingcampaigns to

cover up or make up for the massive amounts of energy its servers require.[230]

At Google, being you is ajob requirement. When they encourage Googlesto express them, they really mean it.
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Intellectual curiosity and diverse perspectives drive their policies, theirwork environment and our profits. It's the amazing diversity ofGoogles that

allows them to do extraordinary things.

Google provides some links to follow his culture:1. Celebrating a culture of diversity: In 2010 they organized the 6th sense a

weeklong event with the theme of "diversity and inclusion" a first in Google

india.Over 750 gougers enthusiastically participated in this initiative to

increase employee sensitivity and awareness of differences across genders,

cultures, and sexual orientation.

2. Awards: Google awarded with many awards here some of them National Association of the Deaf (NAD) Accessibility Award International Gay and Lesbian Chamber of Commerce Award (IGLCC):

2nd place 2010

Hispanic Bar Association of Orange County - Corporate Citizen Award UK IT Industry Awards: Organizational Excellence, Diversity in IT

Award

3. Benefits: Thepeople we hire that make Googles culture what it is.

Googles are smart. They are inclusive, open and transparent, and they care.

Googles want to improve the world.

This creates a sense of community that brings people to Google, and its why they

stay and this is not by accident. Google works hard to ensure an inclusive culture

where people can come to work, be themselves and thrive. Below are some of our


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programs and benefits that are specifically focused on creating an inclusive

environment for all of ourGoogles.

Adoption Assistance Day Care Mother's Rooms Maternal/Paternal Leave Program Domestic Partnership Programs Accommodation Policies (including those for visually, mobility and hearing

impaired Googles)

Transgender and Transitioning Workplace Support

4. Equal opportunities: Employment is based upon individual merit and

qualifications directly related to professional competence.

They strictly prohibit unlawful discrimination or harassment of anykind, including discrimination orharassment on the basis of race, color,

religion, veteran status, national origin, ancestry, pregnancy status, sex,

gender identity or expression, age, marital status, mental or physical

disability, medical condition, sexual orientation or any other

characteristics protected by law.

They also make all reasonable accommodations to meet their obligationsunder laws protecting the rights of the disabled.


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DIVERSITY IN GOOGLES WORKFORCE

Google has unique pattern of work but there is some minor diversity whichmakes it effective.

Asians at Google: Asian Google Network (AGN) The Asian Google Network was formed in 2007 with the goal to support

employee retention and career advancement, educate Google employees

concerning Asian American culture and perform community outreach.

They accomplish this by enabling professional development, networking,mentorship, community service and knowledge sharing.

Active AGN chapters in the U.S. include Ann Arbor, Boston, MountainView, New York, and San Francisco.

Blacks at Google:BGN: The BlackGoogles Network The mission of the Black Google Network (BGN) is to attract, recruit, retain

and develop Black talent at Google. Since its establishment, BGN has been

actively involved in supporting diversity at Google and in the communities

in which we operate.

In June 2006, the Black Google Network (BGN) began as a mailing list forBlack people at Google to communicate and establish a community.

BGN members volunteered to attend numerous campus recruiting effortsand help spread the word about Googles diversity efforts

Women at Google: Google sponsors a variety of internal workplaceprograms to ensure that it is a great place for women to work, and sponsors

external organizations and initiatives designed to promote Science,


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Technology, Engineering, and Mathematics (STEM) education among

women, from middle school girls to female university students.

Google Women Engineers Network (GWE): The GWE InternationalNetwork is a group of passionate female engineers that strives to create a

community among members and connect with girls and women around the

world.

In offices around the world, GWE members create communities, reach out tolocal youth, and support Google's numerous education initiatives to generate

a greater interest in STEM among girls and women.

Womens Leadership Community (WLC): The Women's LeadershipCommunity (WLC) at Google is a platform for connecting our senior

female Googles.

The goal of the WLC is to address leadership challenges in support ofpersonal and professional development, and has active chapters

throughout North America, Europe and Asia.

6 ways Google Builds Company Culture

Culture and its relation to customer service was a hugely popular theme at this

years Call Center Weekin Las Vegas. Two top brands with well developed

company cultures took to the stage at Caesars Palace to discuss the role of culture

in helping to deliver world-class customer service; Google, Fortunes Best Place

to Work , and Telus International, whose parent company is now recognized as

one of Canadas Ten Most Admired Corporate Cultures.
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First up, Googles Director of Enterprise Global Support, Peter Scocimara offered

up three key values that help shape his organizations culture and drive their

customer service efforts in the process.

1. Work as a Family

The idea of family is woven into Googles fabric, from their hiringprocesses, to

performance management, product development, and customer support. They trust

their associates, or Googlers, with sensitive information youd only trust with

people you think of as family. Googlers have a voice and are actively empowered

to have a say in how the company is run. You cant choose your family members athome, but you can in the work environment, and Google does so very carefully.

2. A Culture of Learning

Actively try to invest in both the personal and professional development of your

employees. Create the time and space for your team to think and innovate.

Scocimara makes note of the companys 20% Time philosophy, in which they

allow employees to pursue any initiatives they want, even if its not part of

Googles immediate business goals.

Your contact center may not have the ability to duplicate the Google model, but

your customer service team spend countless hours dealing directly with your

customers, theyve likely got some ideas that may be of note, encourage them to

spend time shaping them. This is how a search engine company ultimately createsthings such as the self-driving car.
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3. Innovate for Big Impact (purpose)

As a complimentary value to their culture of learning, Google says to think big and

try to tackle the big problems, rather than run from them. The self driving car

stemmed directly from the company culture and this value in particular. Their

engineers believed there were too many deaths on the road. They thought big, and

decided to try working on a way to revolutionize driving. Everyone at the

company, particularly those in customer support roles are motivated because they

believe they are changing the world, and they are.

Telus President Jeffrey Puritt added that in todays business world, corporateculture is actually a strong business advantage. And nowhere is your corporate

culture more on display than in your customer service efforts, where your frontline

meets the world.

Puritt offered up three of his own values that help shape Telus corporate culture.

4. Spirited Teamwork

Build a community, not just a company. Telus has moved from a process based

culture to a people based one. They have their own internal social network (TLife)

that allows employees to swap schedules (crucially, without any management

involvement), schedule break alerts, order food to their desks, and even make car

pooling requests. The ease of schedule swapping is a huge factor in cutting

attrition rates, since lack of flexibility is a top cause of agent churn, so they do theirbest to make shift swapping as easy as possible.


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5. Agile Thinking

At Telus, its career first, company second. Puritt notes that this value resonates

with millenials in particular. This generation has huge career aspirations, and

makes up their mind during training whether theyll work in customer support at

your center. Telus University allows employees to gain arts and business credits

while still working with the company. They fully invest in their customer support

team members. These educational opportunities also contribute to a decline in

agent attrition rates, which is still large challenge for the industry.

6. A Caring Culture

Take care of your employees and their families, and they will take even better care

of your customers. Its as simple as that.
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GOOGLE'S PRODUCTS AND SERVICES

They provide a variety of services for people and businesses. With all their technologies from search to Chrome to Gmail their goal is to

make it as easy as possible for you to find the information you need and get

the things you need to do done.

These programs form the backbone of their own business; theyve alsoenabled entrepreneurs and publishers around the world to grow theirs.

Their advertising programs, which range from simple text ads to richmedia ads, help businesses find customers, and help publishers make money

off of their content.

They also provide cloud computing tools for businesses that save moneyand help organizations are more productive.

They build products that they hope will make the web better and thereforeyour experience on the web better. With products like Chrome and

Android

They want to make it simpler and faster for people to do what they want toonline. Theyre also committed to the open web, so theyre involved in

various projects to make it easier for developers to contribute to the online

ecosystem and move the web forward.


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ROAD MAP FOR GOOGLE

Google Inc.: Larry and Sergey named the search engine they built Google,a play on the word googol, the mathematical term for a 1 followed by 100

zeros. Google Inc. was born in 1998, when Sun co-founder Andy

Bechtolsheim wrote a check for $100,000 to that entity which until then

didnt exist.

Out of the office: The first Google doodle in 1998 was intended to let

visitors to the homepage know that Googles minders were offline at the

Burning Man Festival in Nevada. Theres now a team of doodlers and

theyve posted more than 1,000 different doodles on homepages worldwide.

Do-It-Yourself ads: In 2000, we introduced Ad Words, a self-service

program for creating online ad campaigns. Today our advertising solutions,

which include display, mobile and video ads as well as the simple text ads

we introduced more than a decade ago, help thousands of businesses grow

and are successful.

Gmail: no joke: On April Fools' Day in 2004, we launched Gmail. Ourapproach to email included features like speedy search, huge amounts of

storage and threaded messages.


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Gone public: Our Initial Public Offering of 19,605,052 shares of Class A

common stock took place on Wall Street on August 18, 2004.

Location: We acquired digital mapping company Keyhole in 2004, and

launched Google Maps and Google Earth in 2005. Today Maps also features

live traffic, transit directions and street-level imagery, and Earth lets you

explore the ocean and the moon.

Broadcast yourself: In 2006, we acquired online video sharing site

YouTube. Today 60 hours of video are uploaded to the site every minute.

Cat videos, citizen journalism, political candidacy and double rainbows havenever been the same.

The little green robot arrives: Amidst rumors of a Gphone, we

announced Androidan open platform for mobile devicesand the Open

Handset Alliance, in 2007.

The comic heard round the world : Word got out about Google Chrome a

day ahead of schedule when a comic book introducing our new open source


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browser was shipped earlier than planned. We officially launched on

September 2, 2008.

CEO and chairman: Word got out about Google Chrome a day ahead of

schedule when a comic book introducing our new open source browser was

shipped earlier than planned. We officially launched on September 2, 2008.

Google+ : In June 2011, we introduced the Google+ project, aimed at

bringing the nuance and richness of real-life sharing to the web, and makingall of Google better by including people, their relationships and their

interests.


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THINGS THEY KNOW TO BE TRUE

They first wrote these 10 things when Google was just a few years old. From

time to time they revisit this list to see if it still holds true. They hope it does and

you can hold them to that.

Focus on the user and all else will follow.Since the beginning, they have focused on providing the best user experience possible.

Whether were designing a new Internet browser or a new tweak to the look of the

homepage, we take great care to ensure that they will ultimately serve you, rather than

our own internal goal or bottom line.

Our homepage interface is clear and simple, and pages load instantly.

Placement in search results is never sold to anyone, and advertising is not only clearlymarked as such, it offers relevant content and is not distracting.

Its best to do one thing really, really well.They do search. With one of the worlds largest research groups focused exclusively on

solving search problems, they know what they do well, and how they could do it better.

Through continued iteration on difficult problems, they have been able to solve complex

issues and provide continuous improvements to a service that already makes finding

information a fast and seamless experience for millions of people.

Fast is better than slow.

They know your time is valuable, so when youre seeking an answer on the web you

want it right away and they aim to please. They may be the only people in the world who

can say our goal is to have people leave our website as quickly as possible. By shaving

excess bits and bytes from our pages and increasing the efficiency of our serving

environment, theyve broken our own speed records many times over, so that the average

response time on a search result is a fraction of a second.

Democracy on the web works.


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Google search works because it relies on the millions of individuals posting links on

websites to help determine which other sites offer content of value. They assess the

importance of every web page using more than 200 signals and a variety of techniques,

including our patented Page Rank algorithm, which analyzes which sites have been

voted to be the best sources of information by other pages across the web.

You dont need to be at your desk to need an answer.

The world is increasingly mobile: people want access to information wherever they are,

whenever they need it. Theyre pioneering new technologies and offering new solutions

for mobile services that help people all over the globe to do any number of tasks on their

phone, from checking email and calendar events to watching videos, not to mention the

several different ways to access Google search on a phone.

You can make money without doing evil.

Google is a business. The revenue we generate is derived from offering search

technology to companies and from the sale of advertising displayed on our site and on

other sites across the web. Hundreds of thousands of advertisers worldwide use Ad

Words to promote their products; hundreds of thousands of publishers take advantage of

our Sense program to deliver ads relevant to their site content. To ensure that were

ultimately serving all our users (whether they are advertisers or not), we have a set of

guiding principles for our advertising programs and practices

Theres always more information out there.Once theyd indexed more of the HTML pages on the Internet than any other search

service, our engineers turned their attention to information that was not as readily

accessible. Sometimes it was just a matter of integrating new databases into search, such

as adding a phone number and address lookup and a business directory. Other efforts

required a bit more creativity, like adding the ability to search news archives, patents,

academic journals, billions of images and millions of books. And our researchers


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continue looking into ways to bring the entire worlds information to people seeking

answers.

The need for information crosses all borders.Our company was founded in California, but our mission is to facilitate access to

information for the entire world, and in every language.

To that end, we have offices in more than 60 countries, maintain more than 180 Internet

domains, and serve more than half of our results to people living outside the United

States.

They offer Googles search interface in more than 130 languages, offer people the ability

to restrict results to content written in their own language, and aim to provide the rest of

their applications and products in as many languages and accessible formats as possible.

You can be serious without a suit.

Their founders built Google around the idea that work should be challenging, and the

challenge should be fun. They believe that great, creative things are more likely to

happen with the right company cultureand that doesnt just mean lava lamps and rubberballs.

Great just isnt good enough.

Through innovation and iteration, they aim to take things that work well and improve

upon them in unexpected ways.
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Conclusion

Google is great search engine for information

People can learn most of things from Google.

Google is link for two people who are at different area.

Google create whole world at small screen.

Google has one of the most interesting organizational cultures. They are not only one of the

fastest and most useful web search engines around; they are also one of the top 100

companies to work for according to Fortune (2007).Googlestrives to have the fastest, most reliable search engine on the web

and in order to accomplish this; Google has to hire employees that are the

best in their technological field. Google rewards their employee's hard work

with an extremely relaxed workplace that encourages creativity through fun

activities such as roller hockey and through a casual dress code. Google also

encourages their employees to take care of their minds and their bodies by

offering them the ability to work out in the gym and get a massage inside thecompany building. "There is an emphasis on team achievements and pride in

individual accomplishments that contribute to the company's overall

success" (Google Corporate Information). I really like that Google

understands that their employee's have active lives outside of the workplace

and they encourage their employees to bring those parts of their lives into

the Google employee community. I also really like the fact that they build

such loyalty from their employees that many of the employees see each

other and the Google management as a family.

Google values a commitment to their users in that they strive to give a

higher level of service. I personally believe in giving the best service
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available. It does not matter where you work, if you are dealing with people,

you should give them the best experience possible. I want any person that I

encounter, either in a work situation or on a personal level, to feel like they

are important.

I hate when I encounter the random rude person whose job is to help me as a

customer. I went to a Wal-Mart a while back with my mother who has a

visual impairment. I was teaching her how to use the self-check out when

the woman who monitored those lines got frustrated with my mother and

made her feel stupid. This annoyed me to no extent. I ended up reporting this

woman to her manager. I believe that when you are service oriented, you

must make sure that you relate to the people you encounter. I don't like

going into a store in a good mood, encountering a rude worker, and leave in

a bad mood. If anything it should be the other way around. Even though

Google works with their users virtually, they still value the customer

relationship.

I believe that Google embodies the team orientation primary characteristic of

organizational culture. As stated earlier, Google encourages its employees to

work and play together so that a family bond is formed. According to

Google (2007), "Meetings that would take hours elsewhere are frequently

little more than a conversation in line for lunch and few walls separate those

who write code from those who write checks." This really does reinforce a

team environment. Everyone is pretty much on the same level and everyone

works together. The limited walls in the building help the employees to feel

like a group rather than an outsider in another department.


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Google's organizational culture is very strong. Google hires people thatembody their company's values and feel the same intense desire for

unlimited amounts of information. This desire allows the company's

employees to work towards the same goals and intensifies the bond that they

share. Google tends to have a low turn over rate and receives over 1,300

applications a day (Fortune, 2007).

Google's culture is a combination of things. It is ethical, customer-

responsive, and spiritual. Google encourages its employees to be creative in

problem solving which sometimes calls for risk taking. These employees are

allowed just enough freedom in their jobs that they do not take it for granted

and this keeps them on ethical ground. The Google employees also have a

sense of team instead of self so this encourages them to work together to

achieve goals rather than compete against one another. This also prevents

unethical behavior.

Google's low formalization and service-oriented employees work to be

customer-responsive. They are allowed the freedom to make decisions that

benefit Google users. The employees strive to provide the best service

available and to do this they must be able to relate to their users. They

understand that "thinking outside of the box" is what they are known for so

they go above and beyond what others would do to satisfy a customer need

while maintaining company values.

This "outside of the box" type of business also puts the company into a

spiritual type of organization. Employees are rewarded for individual

successes and for team accomplishments. They are also encouraged to have

fun with their job. Google's ability to allow their employees to have fun


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while at work is motivating in itself. This motivation shows itself in the

work as well. It is a give and take relationship; both sides get something out

of it. Google has a unique way of conducting business that appeals too

many. It is this sort of culture that creates individuals that have the desire

and the motivation to stay with a company.


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Bibliography

http://www.google.com/diversity/index.html

http://static.googleusercontent.com/external_content/untrusted_dlcp/

www.google.com/en//diversity/pdf/Google-Diversity-and-Inclusion-2011-

Annual-Report.

www.google .com

Fortune. (2007). 100 Best Companies To Work For 2007. Retrieved on July

11, 2007fromhttp://www.money.cnn.com/magazines/fortune/bestcompanies/2007/sna

pshots/1.html

Google. (2007). Corporate Information. Retrieved on July 11, 2007

fromhttp://www.google.com/corporate/culture.html
http://www.money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.htmlhttp://www.money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.htmlhttp://www.money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.htmlhttp://www.google.com/corporate/culture.htmlhttp://www.google.com/corporate/culture.htmlhttp://www.google.com/corporate/culture.htmlhttp://www.money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.htmlhttp://www.money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.html

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