ORGANISATIONAL CREATIVITY AND INNOVATIONS

MEMBERS:KarthikeyanLakshmi MrudulaMarie Amirtharaj

CONTENTS

• CREATIVITY• DEFINITION• LEVELS• IMPORTANCE

• INNOVATION• DEFINITION• INNOVATIVE PROCESS

• ORGANISATIONAL CREATIVITY AND INNOVATION

ORGANISATIONAL CREATIVITY

CREATIVITY DEFINITION

Creativity can be defined as the generation of

new ideas.

Creativity often leads to new challenges, and

hence to personal and organizational growth.

LEVELS OF ORGANISATION CREATIVITY

ORGANISATIONAL CREATIVITY

LOW LEVEL

HIGH LEVEL

Low level

•Few innovations, just imitations•Not effective organizations•Low rate of innovations, sometimes radical, based on entrepreneurial spirit of individuals

High level

•High rate of innovations•Successful organizations •Organizations based on continuous development, on systematic research of efficiency

IMPORTANCE OF CREATIVITY

Competitive edge

Reduce internal costs

Motivates

people

ORGANISATIONAL INNOVATION

Definition:

Innovation can be defined as the successful

implementation of creative ideas in an

organization.

Innovation involves newness and usefulness,

it includes creativity.

INNOVATIVE PROCESS

IDEA GENERATION

• DEVELOP IDEAS

SCREENING• CHECKS

COMPATIBILITY WITH COMPANY OBJECTIVES

FEASIBILITY• CHECK

COMMERCIAL AND TECHNICAL FESIABLITY

IMPLEMENTING• INNOVATION

COMES AS OUTPUT

CREATIVITY AND INNOVATION

Creativity

Creativity processes

Innovation

PROCESS

In a system characterized by high levels of creativity there are several creativity processes, inside which innovation might flourish. Then innovation is the outcome, the result, while organizational creativity is the condition and we can say that a high level of creativity necessarily generates novelty

THANK YOU