organic growers since 1989 - biofruit congressbiofruitcongress.com/documentos2019/8 brio spa... ·...
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ORGANIC GROWERS SINCE 1989
ANTON CARRA – EXPORT DIRECTOR
BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID
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WHO WE ARE
- FOUNDED 1989 BY 15 ORGANIC GROWERS IN PROVINCE OF VERONA
- TODAY WE ARE THE BUSINESS UNIT DEDICATED TO ORGANICS WITHIN THE GROUP AGRINTESA/ALEGRA/BRIO WHO REPRESENTS MORE THAN 3.000 GROWERS
- BRIO FIGURES 2018: 75 MIO EURO TURNOVER (65% ITALY / 35% EXPORT)45.000 TONS443 ORGANIC GROWERS1.690 HA
TARGET 50% EXPORT BY 2021
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EXPORT
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NEW PRODUCTS
KAKI ROJO BRILLANTE: 300 TON (2019) TO 750 TON (2023)
POMEGRANATE WONDERFUL: 100 TON (2019) TO 1.000 TON (2023)
AVOCADO: 110 TON (2021) TO 750 TON (2023)
MANGO: 160 TON (2021) TO 700 TON (2023)
GINGER: FIELD TESTINGS, FIRST VOLUMES AVAILABLE FROM 2021
JINGOLD KIWI: YELLOW AND RED FLESH KIWI
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NEW MARKETS
EASTERN EUROPE: FAST GROWING MARKET, STILL SMALL VOLUMES BUT INCREASING YEARBY YEAR
LATIN AMERICA: INCREASING DEMAND ON ORGANIC PRODUCTS. FIRST SHIPMENTS WITHAPPLES AND KIWI TO BRAZIL. LONG DISTANCE ALLOWS TO EXPORT ONLY FEW TYPES OF PRODUCTS FOR THE MOMENT.
ASIA: VERY STRONG INTEREST. FIRST CONTACTS WITH MAJOR IMPORTERS FROM INDIA AND GULF REGION. LONG DISTANCE AND FITOSANITARYBARRIERS MAKE ACCESS TO THE MARKET DIFFICULT.
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MAJOR VALUE TRENDSTHE BRAND
ORGANIC CONSUMPTION IS BASED ON A PROMISE. RELIABILITY AND TRANSPARENCY ARE FUNDAMENTAL TO OBTAIN THE CONSUMERS TRUST. FOR THIS REASON WE ARE DEVELOPING THE «ALCE NERO» BRAND WITH A LINE OF PREMIUM PRODUCTS.
AVAILABLE PRODUCTS: - EXCLUSIVE SWEET HORN PEPPER VARIETY «CORNELIO»- POMEGRANATE WONDERFUL FROM SOUTH WEST SICILY- KAKI ROJO BRILLANTE- FAIR TRADE ANANAS FROM TOGO «DOLCETTO»- YELLOW FLESH KIWI JINGOLD- SEEDLESS RED GRAPES
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DEMETER: WE ARE CERTIFIED SINCE 2011, TODAY 10 PRODUCERS WITH 150 HA.OUR TARGET IS TO DOUBLE THIS NUMBERS TILL 2025. VERY STRONG REQUEST FROM GERMAN MARKET, FIRST INTEREST ALSOFROM FRANCE AND ITALY
NATURLAND: FIRST CERTIFICATION IN 2010 TODAY 9 PRODUCERS AND OVER 100 HA.THE TARGET IS TO INCREASE ALSO THIS CERTIFICATION REACHING ATLEAST 20 PRODUCERS AND 200 HA OVER THE NEXT YEARS.STANDARD REQUESTED TO HAVE A PRIVILEGED ACCESS ON THEGERMAN MARKET
MAJOR VALUE TRENDSPRIVATE STANDARDS AND CERTIFICATION
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EUROPEAN PROJECTS: TWO PROJECTS PROMOTING THE CONSUMPTION OF ORGANIC FRUIT&VEG ON FRENCH, GERMAN
AND ITALIAN MARKET.- IN STORE PROMOTION ACTIVITIES- WORKSHOPS AND TRAINING FOR BUYERS AND
STORE MANAGERS TO INCREASE THEIR KNOWLEGDE ABOUT ORGANIC PRODUCTS
FAIR TRADE PROJECTS: WE HAVE STARTED A PARTNERSHIP WITH A COOPERATIVE OF SMALL ANANAS PRODUCERS IN TOGO. - 1.300 SMALL ORGANIC GROWERS INVOLVED- LOCAL ANANAS VARIETY «PAIN DE SUCRE» WITH EXCELLENT
EATING QUALITY- SHIPMENT BY PLANE TO GUARANTEE PERFECT RIPENING- MINIMUM PRICE GUARANTEED TO PRODUCER ALLOWING SOCIAL
AND ECONOMIC SUSTAINABILITY
MAJOR VALUE TRENDSINTERNATIONAL PROJECTS
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SUSTAINABILITY ENGAGEMENTS
PACKAGING: TRAYS MADE BY RECYCABLE PAPER, 100% RECYCABLE AND PLASTIC FREE
ENERGY: INCREASING USEAGE OF RENEWABLE SOURCES. WE COVER ABOUT 20% OF OURCONSUMPTION USING SOLAR ENERGY PRODUCED ON THE ROOFS OF OUR PACKING SITES
ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001: CERTIFICATION OF OUR PRODUCTION SITES
WATER: REDUCTION OF WATER CONSUMPTION THROUGH INTRODUCTION OF MORE EFFICIENT IRRIGATION SYSTEMS LIKE DRIP SYSTEM AND THE TECNOLOGY (AGRICOLTURE 4.0).THIS HAS ALLOWED US TO REDUCE WATER CONSUMPTION BY 60% COMPARED TO 10 YEARSAGO.
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INFO – Anton Carra [email protected]