Partnering for Your Marketing Research Needs

Olson Research Group, Inc.

New JerseyPrinceton Crossroads Corporate Center300 Phillips Blvd, Suite 100Ewing, NJ 08618

PennsylvaniaNorth American Technology Center48 Swan Way, Suite 102Warminster, PA 18974

CaliforniaCamino Altos Office Plaza4300 El Camino Real, Suite 101Los Altos, CA 94022

Who We Are and What We Do

• Full Service Marketing Research—Mix of methodologies and techniques coupled with a rigorous approach to detail, providing practical solutions to business needs

• Quantitative Research—Fully integrated in-house online and telephone data collection departments

• Qualitative Research—Focus groups, in-depth interviews and other verbal protocols

• Recruitment—Dogged and determined approach has earned us a reputation in the marketing research community for successfully recruiting even the most challenging segments

2

Who We Are and What We Do

• Creative Study Design—Tailor-made market research solutions that provide everything from full analysis to basic data collection to suit your specific needs and budget

• Deliverables—Validated, actionable data that is raw,

coded, cross-tabbed or analyzed

• ORG Proprietary Database—Access to one of the largest and most robust databases of healthcare providers in the pharmaceutical industry

• Online Solutions—OlsonOnlineTM , leading internet solution to collecting complex data in a flexible and proven format

3

Who We Are and What We Do

• Flexible analytics—Creative marketing research solutions designed for specific needs, not cookie-cutter formats

• Integrated project teams—Dedicated team guide projects while providing one client contact

• Custom Research Panels—Proprietary panels

designed specifically for our clients’ unique needs

• Normative Data—Ongoing internal research to provide meaningful normative information, giving our clients’ data the proper perspective

Recent Research Topics

Acute PainADHDAdjunctive Transplant AgentsAllergic RhinitisAlzheimer’s DiseaseArterial Lateral SclerosisAnalgesiaAntibioticsAnti-GlareAnti-ObesityAnti-PsychosisAnxietyAsthmaBlood DisordersCancer TreatmentsCardiovascular DiseaseCardiovascular ProceduresColorectal CancerContinence CareCrohn’s DiseaseDeep Vein Thrombosis (DVT)Depression

DiabetesDiagnostic Service ProvidersDry-Eye DiseaseEndometriosisErectile DysfunctionGastric BandingGlaucomaHair LossHIVHormone ReplacementHospital Diagnostic EquipmentHypertensionInfection ControlJoint ReplacementLipid DisordersMacular DegenerationMultiple MyelomaMultiple SclerosisNeuropathic PainOcular AllergyOcular Vitamin TherapyOphthalmic Disorders

Oral ContraceptivesOsteoarthritisOsteoporosisPain ManagementPharmaceutical Company SatisfactionPlaque PsoriasisPost Traumatic Stress DisorderPre-Menstrual Dysphoric DisorderPulmonary FibrosisRenal DiseaseRespiratory AntibioticsRespiratory DiseaseRheumatoid ArthritisSales Detail EffectivenessSocial AnxietySolid TumorsThalassemiaThrombolyticsThyroid DisordersUlcerative ColitisUnmet Needs of Physicians

5

Recent Specialties

AllergistsAnesthesiologistsBariatricsConsulting PharmacistsCardiologistsDermatologistsEmergency MedicineEndocrinologistsENTsFamily/General PractitionersGastroenterologistsGeneral PsychiatristsGeriatricsGynecologistsHematologists

OptometristsOrthopedic SurgeonsPathologistsPediatriciansPediatric EndocrinologistsPediatric OncologistsPediatric PsychiatristsPharmacistsPharmacy DirectorsPrimary Care PhysiciansPulmonologistsRadiologistsRetinal SpecialistsRheumatologistsSurgeonsUrologists

Hospital AdministratorsHospital PharmacistsHome Care NursesImmunologistsInfectious DiseaseInternal MedicineIntensive CareLab TechniciansManaged Care ExecutivesMedical DirectorsNephrologistsNeurologistsNursesObstetriciansOncologistsOphthalmologists

6

Olson Database

• Proprietary database containing over 650,000 unique records available for the exclusive use of clients for the purposes of supplementing supplied lists or appending more accurate or up to date contact information

• Consists primarily of physicians of various specialties as well as pharmacists and managed care executives

• Through various methods, we continually collect a vast amount of contact information from healthcare decision makers

• Updating and expansion of our database occurs regularly via both traditional mail and online efforts

7

Summary of Normative Information

• Over-time data (3-4 years) allows us to monitor trends• Developed and maintained by specialty as well as

other demographic factors• Includes satisfaction scores and ratings• Large and robust sample• Common recruitment methods compare with our

recruitment for proprietary studies

8

Olson Research Group

• In past 12 years, over 6,000 online physician research projects

• In 2009, over 570 online projects—75% quantitative

• 2009 quantitative work resulting in

– Over 79,000 physician surveys

– Over 60 million data points captured and delivered

9

Qualitative Study Web Scheduling

• Automated scheduling process for qualitative interviews

• Appointment information available in real time to client

• Can be downloaded to a calendar application

• Integrates Google Calendar and Google Maps into our survey tool

10

Step 1Timeslots programmedbased on interviewer availability

Step 1Timeslots programmedbased on interviewer availability

Qualitative Study Web Scheduling

11

Step 2Once respondent passes screenerthey select their preferredappointment time.

Step 2Once respondent passes screenerthey select their preferredappointment time.

Qualitative Study Web Scheduling

12

Qualitative Study Web Scheduling

A map to aidrespondent is only a click away.

A map to aidrespondent is only a click away.

13

Qualitative Study Web Scheduling

Step 3Scheduled appointment isimmediately available to clientThrough Google calendar and sentvia email.

Respondent also receives emailconfirmation.

Step 3Scheduled appointment isimmediately available to clientThrough Google calendar and sentvia email.

Respondent also receives emailconfirmation.

14