Oregon &Washington

Lottery app

The Oregon Lottery® was established in 1984 by Oregon voters - since then it has been transferring over $7 billion to support public education, economic development, state parks and watershed enhancement.

The Washington Lottery was established in 1982. It now funds over $100 million for access grants, state work study awards, and two merit scholarship programs.

The Challenge:

•Concept an app that is time saving and insightful.

•Extend each brand’s message through this platform.

•Remind the user of how each lottery is giving back to their state in a fun and engaging way.

The Idea:An app for Washington and Oregon lottery

(branded differently for each state) that scans your lottery ticket and lets you know

if you have won.

More importantly an app that reminds the user of all the good things that the lottery

is doing because they bought that ticket. Even if they lost.

Sends you quick updates on how much the jackpot is currently at.

The Phone Genie:

Provide the overall appearance of the app with a more interactive and creative feel

The Phone Genie* is a set of unique and interesting characters that once chosen will “live” inside your phone and bring you either good or bad news about your lotto numbers.

They will also be there to remind you that even though you lost you have helped make your state a better place through the lottery.

*Phone Genie does not have to resemble an actual Genie.

“Sorry you lost BUT you did help Oregon lottery fund the Beaver Creek

Natural Area”

Millions of people play the lottery everyday and the lotto (for any

state) is a very recognizable brand with almost any age group. By providing this large audience

with an easy to use and interactive app the Washington

and Oregon lottery will be able to further extend their brand and

their message of how the lottery is helping the state.