oregon disability megaconference: getting social: using social media to connect, communicate, and...
TRANSCRIPT
Getting Social: Using Social Media to Connect,
Communicate, and Network Regardless of
Ability/Disability
September 29, 2011
Topics:
• Why Did Imagine! Embrace Social Media?• Examples of Social Media Use At Imagine!• Addressing Concerns• Getting Started
Why Did Imagine! Embrace Social Media?
Dwindling resources
Why Did Imagine! Embrace Social Media?
Regulatory changes squeezing the life out of our services
Why Did Imagine! Embrace Social Media?
Increasing demand
What Social Media Isn’t (Really)
What Social Media Is
What Social Media Is
January 2010: Twitter had 75 million user accounts, averaged 27 million Tweets per day
March 2011: Twitter had 175 million user accounts, averaged 95 million Tweets per day
January 2010: Facebook had 350 million active users
March 2011: Facebook had 640 million active users (half of which login daily)
Source: Econsultancy
What Social Media Is
According to a recent Wireless RERC (Rehabilitation Engineering Research Center) survey, 63% of people with disabilities use social media
Source: Wireless RERC
What Social Media Is?
“Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.”
- Andrew McAfee, Enterprise 2.0
Examples of Social Media Use at Imagine!:Awareness
Examples of Social Media Use at Imagine!:Fundraising
Examples of Social Media Use at Imagine!:
Enhancing Services
Examples of Social Media Use at Imagine!:
Consumer Community Involvement
Examples of Social Media Use at Imagine!:
Consumer Community Involvement
Examples of Social Media Use at Imagine!:
Consumer Community Involvement
Consumer Social Media
Use At Imagine!
Consumer Social Media
Use At Imagine!
Addressing Concerns
a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
Addressing Concerns
b. What about consumer privacy? How do we protect that?
Addressing Concerns
a. I miss my mom very muchhhhhhhhh
b. megan fox's birthday is one day after mine!! pretty awesome
c. go yankees knock the dogsox down!!
d. we should have like a robot that brings food haha :D
Addressing Concerns
c. What about consumer internet access?
Addressing Concerns
Getting Started
Four Strategies:
• Don’t be afraid to get your hands dirty!
• Prepare for the long haul
• Communicate, educate, evangelize
• Move tools “into the flow”
