1. 1. Free the Orcas By: Allysa Pham and Lexi Li
2. 2. In our homebase: include 7-day plan in homepage Include an infographic Provide links to donation and petition Knowledge we share with viewers Orcas captured process Mistreatment that orcas receive in the seaworld Accidents resulted from captured orcas Summary
3. 3. Summary Actions we ask viewers to participate: Observe orcas in their natural habitat. Sign petition to stop more Seaworld operating. Make a donation toward organizations that fight for orca captivity.
4. 4. Summary Hashtag we reference to: Free orcas, free the tank, against captivity, this matters, make a difference, seaworld captivity Hashtag we created: Orcas born free, no show no capture, where orca belongs, wrong in the tank, not for entertain Purpose of hashstag: Attract attention Briefly summarize our purpose
5. 5. Summary Rhetorical appeals: Started with logos: first introduce the importance of our campaign Then focused on pathos: use infographic, videos, pictures to reveal the suffering Finished with ethos: challenge the audiences to make an impact to end this cruelty.
6. 6. Summary Rhetorical decisions; Instagram: Present our ideas by using visual components Twitter: although majority is text based, we do have several clips and pictures present to viewers.
7. 7. Summary Create from Piktochart Logos Pathos
8. 8. Received Most Attention Instagram Day 2: Thats where the orcas truly belong! Day 7: You can see orcas & dolphins in other ways!! Twittter Day 7: Sign this petition to stop seaworld in Dubai to prevent more orcas captured! #noshownocapture #39canimals #freeorca s
9. 9. Successes https://instagram.com/p/6F1 8HPgmLs/?taken- by=x._.blue._.wolf._.x
10. 10. Quality Reponses Relatable Hook 1) Humor 2) Beauty Accessible
11. 11. Through Everything Unity Delegating Tasks 1) effective communication The BIG picture Be P.R.A ~persuasive ~relatable ~ accessible
12. 12. Social Media 21st century #freeorcas #orcasbornfree Expression & Communication