orc 2013 sponsorship proposal
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orc_2013_proposal_websiteTRANSCRIPT
ORC
SPONSORSHIP PROPOSAL 2013
ORC Central European championship
ORC INTRODUCTION TO THE EVENT
ORC One of the top offshore sailing events in Europe § ORC Central European Championship 2013 will be held in Cres, Croa;a 1st to 8th June § The event collects the best offshore sailing teams in Europe and some of the best on a
global scale for the ul;mate challenge against their long-‐standing rivals. § Fast ac;on in some of the worlds fastest sailboats means a guaranteed exci;ng exposure
for the event’s commercial partners! § Races will be managed by the Sailing Club of Rijeka, one of the most ac;ve sailing clubs in
Croa;a, and boats will be hosted in the ACI Marina of Cres with more than 450 berths!
ORC A valuable target audience
Both the par;cipants of the event and the fans of offshore sailing watching it are an excellent target market for dynamic, upscale brands and for B2B marke;ng in a unique seSng. Sponsoring the event means crea;ng a passionate edge in communica;ng with a decision-‐making audience!
ORC Strong media attention The ORC events have tradi;onally received strong media aUen;on due to the number and quality of par;cipa;ng sailors. The media aUen;on ranges from specialty websites and magazines to top media networks around the world
ORC TV & online videos exposure in Croatia and beyond § Professional media produc;on and distribu;on by Icarus Sailing Media § Video highlights broadcasted on main Croa;an TV channels and online sailing media § Interna;onal TV reach through inclusion in the worldwide programming of Inside Sailing
ORC The benefits of sponsoring the ORC Central Europeans § Upscale audience: ORC events have an upscale audience which is a great match to
wealthy individuals and various decision makers in the market. § Strong Media Exposure: The media distribu;on and promo;on of the event will be
strong and mul;ple on a na;onal scale and quite significant interna;onally § Ac7ve followers: The ORC followers enjoy watersports and an ac;ve lifestyle, an
excellent target for dynamic and innova;ve products or services. § Exci7ng media content for any corporate need: The sponsorship packages include
rights free branded media material to be used in corporate communica;on.
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ORC MEDIA REPORT 2012
In 2012 the Sailing Club of Rijeka hosted the ORC Mediterranean Championship at ACI Marina of Cres. Icarus Sailing Media managed the media produc@on and distribu@on of the event offering significant local & interna@onal exposure. Video highlights from the event were featured in online sailing media, TV news and interna@onal sailing TV series.
ORC Global Online Media Reporting
The videos of the ORC Med Championship 2012 in Cres aUracted a lot of aUen;on from sailing, sports and generic print and online media. Click on each of the logos below to read some examples of the print/online exposure
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ORC TV exposure around the world
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INTERNATIONAL MEDIA THROUGH TV PROGRAMMING OF ICARUS SAILING MEDIA
The videos from the ORC Med Championship 2012 were broadcasted from Croa;an and interna;onal TV channels offering a significant media exposure around the world.
CROATIAN TV CHANNELS THROUGH VIDEO HIGHLIGHTS ON NEWS
[video highlights on sport news] [video highlights on central TV news]
[10’ inclusion in the 7th episode of Inside Sailing]
ORC Media Type of media Audience (K) Times Shown Minutes Impressions (K) Average CPM Value (EUR)
Inside Sailing (TV) 6,742 3 10’ 202,275 1.53 309,481
Inside Sailing (TV) 110 2 10’ 2,200 4.47 9,834
Inside Sailing (TV) 400 4 10’ 16,000 2.75 44,000
Inside Sailing (TV) 61 6 10’ 3,660 8.92 32,647
Inside Sailing (TV) 18 13 10’ 2,340 10.98 25,693
Online Media 14 5 5’ 350 30 10,500
Other online media
Online Media
More than 70 5 5’ More than
1,7500 30 More than 52,500
Social Media 6 1 5’ 30 30 900
Croa;an TV 358 3 1’ 1,076 6.23 6,705
Croa;an TV 124 5 3’ 1,874 6.23 11,680
TOTAL VALUATION More than 231 million
More than EUR 503K
ORC Med 2012 media valuation reached €503K
Sources of analysis: Y&S Interna;onal, Google Trends, Alexa, Compete, Corporate websites, Efficient Fron;er, Nielsen Audience Measurement, Icarus Marke;ng Team research and analysis; * sail.tv distributes videos to 86 sailing websites and boatsonTV to 156; ** Assuming 1 impression every 1’ of video;
ORC Example: Airings of Inside Sailing 7th episode Network Day Air Date Time
ESPN Malaysia HD SAT 29/9/12 06:30:00
ESPN Malaysia HD MON 1/10/12 07:30:00
ESPN SEA HD MON 1/10/12 19:00:00
ESPN SEA HD FRI 5/10/12 00:30:00
ESPN SEA HD FRI 5/10/12 15:30:00
ESPN SEA HD SAT 6/10/12 04:30:00
STAR Sports China TUE 2/10/12 14:00:00
STAR Sports China SAT 6/10/12 03:00:00
STAR Sports SEA-‐NPL FRI 28/9/12 05:30:00
STAR Sports SEA-‐NPL THU 4/10/12 03:30:00
STAR Sports Indonesia MON 1/10/12 07:30:00
STAR Sports India TUE 2/10/12 07:00:00
STAR Sports India WED 3/10/12 04:00:00
STAR Sports Malaysia MON 1/10/12 07:30:00
STAR Sports SEA MON 1/10/12 07:30:00
STAR Sports Singapore FRI 28/9/12 05:30:00
STAR Sports Singapore THU 4/10/12 03:30:00
STAR Sports Singapore SAT 6/10/12 06:30:00
Network Day Air Date Time
Nau;cal Channel SUN 18/11/12 21:00:00
Nau;cal Channel MON 19/11/12 00:30:00
Nau;cal Channel TUE 20/11/12 04:15:00
Nau;cal Channel TUE 20/11/12 15:15:00
Nau;cal Channel TUE 20/11/12 19:45:00
Nau;cal Channel WED 21/11/12 09:45:00
Nau;cal Channel THU 22/11/12 12:30:00
Nau;cal Channel THU 22/11/12 22:45:00
Nau;cal Channel FRI 23/11/12 01:30:00
Nau;cal Channel FRI 23/11/12 17:00:00
Nau;cal Channel SAT 24/11/12 03:15:00
Nau;cal Channel SAT 24/11/12 08:45:00
Nau;cal Channel SUN 25/11/12 17:00:00
Setanta Sports WED 26/09/12 15:30:00
Setanta Sports THU 27/09/12 00:00:00
Setanta Sports MON 1/10/12 03:30:00
Setanta Sports MON 1/10/12 14:45:00
* Airings of Inside Sailing episodes is data coming directly from the TV Channels p.12
ORC SPONSORSHIP OPPORTUNITIES
ORC Branding on Boats
§ Branding applies to all par;cipa;ng boats
§ Partner exposure with large s;cker on the boat hull and flag on the backstay
§ Main Sponsors exposure with s;cker on the boat hull
§ Supporters exposure with s;cker on the boom
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ORC Official Billboard
§ Outdoor display at
the ACI marina of
Cres before & during
the days of the event
§ Use as backdrop for
interviews
§ Ceremony awards
signage
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ORC
ORC Venue Branding & Advertising Stands § Adver;sing stand at Cres marina
§ Adver;sing stand up rolls
§ Award ceremony signage
§ On-‐site promo;ons & free product supply
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ORC
§ On-‐screen graphics promo;on
in results, interviews, 3D
realis;c anima;on
§ Video broadcas;ng on TV
§ Video broadcas;ng and online
videos with a total media value
that exceeds 500 thousand
Euros
§ Video integra;on in the online
media and social media
Video Branding
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A
ORC Social Media & Event Website
§ Thousand posts views on
facebook from sailing fans
and their friends
§ More than 5.000 website
visits during the month of the
event
§ Video integra;on in the
online media and social
media
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ORC Branded Boat § Branding applies to one boat
§ Big s;cker on the boat hull and big s;cker on the main sail
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ORC
Contact the Icarus Sailing Media commercial rights team at [email protected]