1 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Confidential – Oracle Restricted

Oracle Fusion Middelware with Oracle Applications

Manas Deb, PhD, MBA

Sr. Director, FMW Product Management 8th May, 2012 - Berlin

ORACLE

PRODUCT

LOGO

2 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Confidential – Oracle Restricted

Oracle Fusion Middleware

• Complete

• Best-in-Class

• Integrated

• Open

User Engagement

Identity Management & Security

Business Process

Management

Content

Management

Business

Intelligence

Service Integration Data Integration

Development

Tools

Cloud Application

Foundation

Enterprise

Management

Web Social Mobile

Why does this matter?

Packaged

Applications

Interfaces/

Integrations Customizations

Functionality

Customizations

Interfaces/

Integrations

Fusion Apps Technology Improvements

Integration

“Platform”

Extension

“Platform”

Our Recommendation:

With Fusion Platform

license $

services $

Fusion Platform

30m 30m

$0.2M

$4M $0.6M $0.6M

$1M 5 year total:

$6.4M = $1.6M savings

Apps Implementation Economics Typical Total Cost of Ownership

• Time: Customers validate 3-4 times faster integration projects

• Risk: Customization rework eliminated through externalized extensions

• User Adoption:

• Composite Apps provide self-service for “casual” users

• “Ease of use” for managers (visibility) and end users

7 | © 2011 Oracle Corporation – Proprietary and Confidential

• Less Time, Risk & Cost for

Apps Upgrades

• Agility to optimize

business processes

RMS

TopPlan

RDW

MAS

RDM

RDM

RDM

MAS

(Tandem)

RTE(Z)

Tandem

AIM

Sales

Audit

TMS

Sorter

PeopleSoft

(FMS)

PeopleSoft

(HR)

Stores Stores Stores Stores Stores

Credit

Switch

Credit

Authorizer

Tandem

(Fine

Jewlry)

Business

Warehouse

EJ

Aspect

ReconNet

EquityEdge

BlueBird

Planalytics

• Expensive Apps Upgrades

• Legacy integrations hinder

process changes

One-off

integrations

everywhere

Best Practice:

Layered

Integration

Platform

Integration Affects the Business Time to Market, Risk, and Cost

8 | © 2011 Oracle Corporation – Proprietary and Confidential

• Accelerators yield 30%

faster time to market

• Integrated Development =

up to 60% cost savings

over IBM

• Service Bus deployments

with 300,000+ msgs/sec

Best Practice Integration Platform High Productivity, High Scalability

Oracle Fusion Extension Platform “The way Fusion Applications does it”

• No lines of Code

(5x faster, 33% less

upgrade costs)

• Embedded BI

(like Fusion Apps)

• Mobile Extensions

(multi device, HTML 5)

• Agility with Business

Analyst Composers

10 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved. Confidential – Oracle Restricted

Business User Friendly

Technical Users

End Users

Business Users

Oracle JDeveloper Oracle’s Composers

Engineered Systems Turnkey: Pre-integrated, Pre-built, Optimized

Storage

Network

© 2011 Oracle Corporation – Proprietary and Confidential

• Simplifies Data Center – 50% of Operating Cost

• Runs Every Application 5-30 x Faster

• 4-10 x Less Storage

Oracle Applications On Exadata & Exalogic

E-Business Suite HR Self Service and

Procurement

8x better Response Time

2x better Scalability

Siebel UCM Customer Hub

8x better Response Time

4x better Scalability

Response Time Response Time

Standard hardware

Exalogic and Exadata

8X 8X 11.94 s

1.42 s

200 ms

25 ms

JD Edwards Order Management

3x better Response Time

2x better Scalability

Response Time

3X

0.51 s

0.17 s

ATG Web Commerce Commerce Reference Store

3x better Response Time

3x better Scalability

Scalability

3X

3.1

10

Fusion Middleware Performance on Exalogic Unmatched Throughput, Responsiveness and Efficiency

Copyright © 2011 Oracle Corporation

SOA 11g Response Time

Standard Hardware Exalogic

9X

UCM 11g Throughput

Standard Hardware Exalogic

3X

ADF 11g Concurrent Users

Standard Hardware Exalogic

10X

58ms

520ms

1200

5,640 tps

17,340 tps

12,000

Integration

“Platform”

Extension

“Platform”

Our Recommendation:

Customer Success Oracle Applications with Fusion Middleware

• Business Model transformation from DVD to Online

• E-Business Suite with SOA Integration Factory

• Travel approval customization in E-Business Suite

• 2 weeks extension; 8 weeks customization

• E-Business Suite & SOA roll-out in 29 countries

• Exalogic/Exadata: 10x faster batch, 3x response time

• BT “Universal App” Extension Platform

• Eliminated 120 niche applications

• Spare Parts Supply Chain

• BPM 11g to extend Siebel & Fusion DOO

16 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Confidential – Oracle Restricted