oracle digital business transformation and internet of things by ermin prašović

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |1 Oracle Digital Business Transformation and IoT Ermin Prašović Oracle Enterprise Architect Oracle BH 11.05.2017

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 1

Oracle Digital Business Transformation and IoTErmin PrašovićOracle Enterprise ArchitectOracle BH11.05.2017

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 2

Gartner: Digital Business Defined

• Digital business is the creation of

new business designs by blurring

the physical and digital worlds.

• Digital business is specifically

focused on the peer exchange

and communication between

business (including process and

information), people and

physical things as equal entities.

Source: Gartner http://www.gartner.com/it-glossary/digital-business /

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 3

Digital Business Enablers

Mobile Computing Social NetworkingBig Data & Analytics

Cloud Computing Internet of Things

• Trending In -

Worldwide, the

number of mobile

users overtook the

number of desktop

users.

• Transformation -

From browser-based

application access to

data center apps and

data.

• Contextual -

Location-based

services, calendar,

etc. increase value

and enrich the user

experience.

• Consumer-driven

sales - What

consumers have to

say about a product

or service VS. what a

vendor has to say.

• Social networking -

Channel for learning

about new products

and services.

• Social presence -

Interests, likes, and

dislikes help target

customers.

• Real-Time Marketing

- Listening and

responding.

• Volume - “According

to IDC statistics, from

2005 to 2020, the

global volume of data

will grow by a factor

of 300 …”

• Value - “Early

adopters of Big Data

analytics have gained

a significant lead over

the rest of the

corporate world.”

Bain & Company

report.

• Time to market -

Shortest time to

provision hardware

and software.

• Barrier to Entry -

Smalled investment

required to enter a

new market and

create an advantage

via software and

social marketing.

• Growth on Demand -

No need to

accurately forecast

load and growth

rates.

• Evolution - Today’s

sensors are 1

billion times

better (1.000x

lighter, 1.000x

cheaper and

1.000x the

resolution) than

only 40 years ago.

• Growth - By 2020,

estimated 25

billion IoT devices

connected to the

Internet. (Gartner)

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

The Internet of Things is Here

4

$3 Trillionmarket by 2020

IDC

25BillionDevices by 2020

Gartner

10%of theworld’s databy 2020

IDC

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5

The IoT Forecasts and Predictions – McKinsey & Co.

Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016

Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5

The IoT Forecasts and Predictions – McKinsey & Co.

Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016

Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016

SOURCE: World

Population forecast

(Census.gov), IDC IoT

forecast

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5

The IoT Forecasts and Predictions – McKinsey & Co.

Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016

Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016

SOURCE: World

Population forecast

(Census.gov), IDC IoT

forecast

Explosive growth in device to

device traffic will introduce

new challenges in areas such

as bandwidth, management

and security.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 6

Break / Fixor Scheduled

PreventivePredictivePrescriptive

Ownership As a Service

Static Analytics

Big-DataReal-Time Analytics

Central Service

Self-Serve / Self-Guided Service

Asset Maintenance

Business Analytics Service

Consumption Model

Why IoT is Important?

The world is changing … and the new business models emerge

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

IoT + Big Data Application

7

You Need ... IoT + Big Data Application

Maintenance

Break / Fixor Scheduled

PreventativePredictivePrescriptive

Ownership As a Service

Static Analytics

Big-DataReal-Time Analytics

Central Service

Self-Serve / Self-Guided Service

Business Analytics Service

Consumption Model

Devices / Sensors

Big Data Platform

IoT Platform

Historic and Contextual

Data

New business value is created with IoT + Big Data Application

Oracle IoT Cloud ServiceIoT meets Cloud

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Oracle Cloud

A complete, open, and

secure platform that spans

all layers of the cloud, and

provides choice and access

to innovation for all

What We Built

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 10

13 Infrastructure Services and more to come!

Oracle Cloud IaaS ServicesBuilt your own Cloud

applications based on:

• Compute Cloud

• Storage Cloud

• Network Cloud

• Virtual VMWare and KVM (Ravello)

• or even using Bare Metal Cloud

services

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 11

Oracle Cloud SaaS ServicesIoT Applications Out-of-the-Box• IoT Asset Monitoring Cloud - Real-time insights

from connected assets to drive predictive

maintenance, optimized SCM, and improved

customer experiences.

• IoT Production Monitoring Cloud - Industry 4.0

made simple with best-in-class production

monitoring for factory, product, and machine.

• IoT Fleet Monitoring Cloud - Deliver the

predictive power of IoT to know when any

connected vehicle needs service, adjust logistics

operations, and avoid downtime.

• IoT Connected Worker Cloud - Ensure worker

health and safety, achieve better regulatory

compliance, and gain real-time visibility into

worker health, location, and work environment.

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12

38 Platform Services and more to come!

Internet of Things Platform

Cloud Service and related

services

• Oracle Integration Cloud Service

• Oracle Process Cloud Service

• Oracle Mobile Cloud Service

• Oracle Business Intelligence Cloud

Service and Data Visualization

• Oracle Big Data Cloud Services

• Big Data Preparation

• Big Data Discovery

• Big Data – Compute Edition

• Analytics Cloud Service

Oracle Cloud PaaS Services

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

How do I collect data from intelligent devices?

13

• Abstract complexity associated with device connectivity

• Standardize integration of devices with enterprise

Building an IoT application: Key Challenges

How do I analyze IoT Data?

• Reduce noise and detect business events at real-time

• Enable historical big-data analysis

How do I integrate IoT data & events with enterprise infrastructure?

• Make enterprise processes IoT friendly

• Allow enterprise & mobile applications to control devices

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 14

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

Connect

Abstract complexity associated

with device connectivity

Standardize integration of devices

with enterprise

Oracle Internet of Things Cloud Service

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 14

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

AnalyzeReduce noise and detect business

events at real-time

Enable historical big-data analysis

Stream Processing

Event Store

Data Enrichment

Oracle Internet of Things Cloud Service

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 14

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

IntegrateMake enterprise processes IoT

friendly

Allow enterprise & mobile

applications to control devices

Integration Cloud

Service

BI & Big Data

Cloud Service

Oracle

Cloud

Services

Mobile Cloud

Service

3rd party

apps

Industry

Vertical Apps

Enterprise Apps

Cloud or On Premise

Manufacturing

Transportation

Service

Mgmt

Asset Mgmt

Enterprise

Connectivity

REST APIs

Control

Stream Processing

Event Store

Data Enrichment

Oracle Internet of Things Cloud Service

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 15

Integration Cloud

Service

BI & Big Data

Cloud Service

Oracle

Cloud

Services

Mobile Cloud

Service

3rd party

apps

Industry

Vertical Apps

Enterprise Apps

Cloud or On Premise

Manufacturing

Transportation

Service

Mgmt

Asset Mgmt

Connect 3rd party gateways using

Gateway Software

Flexible

Topologies

Connect 3rd party gateways using

Client Library

Connect 3rd party devices directly

using REST APIs

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

Enterprise

Connectivity

REST APIs

Control

Stream Processing

Event Store

Data Enrichment

Oracle Internet of Things Cloud Service

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 15

Integration Cloud

Service

BI & Big Data

Cloud Service

Oracle

Cloud

Services

Mobile Cloud

Service

3rd party

apps

Industry

Vertical Apps

Enterprise Apps

Cloud or On Premise

Manufacturing

Transportation

Service

Mgmt

Asset Mgmt

3rd party gateway

s/w with Oracle IoT

Client Library

Oracle IoT CS

Gateway s/wIndirectly

connected

Devices

Directly connected

device

IoT Cloud Service Client Libraries & Gateway

Firewall

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

IoT Cloud Service

Device

Virtualization

High Speed

Messaging

Endpoint

Management

Enterprise

Connectivity

REST APIs

Control

Stream Processing

Event Store

Data Enrichment

Oracle Internet of Things Cloud Service

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Oracle Internet of Things Cloud Service

16

CXSERVICEMGMT

SCM

ERPCRM HCM

OTM CLM EPM

TOA PLM EBS

ApplicationsIoT Devices

IoT Cloud Service

Connect Analyze Integrate

Client Software Libraries and Gateways

Client Software Libraries and Gateways enable you

to connect devices to Oracle IoT Cloud Service over

HTTPs or MQTT, and are available for a range of

programing environments, including: Android, Posix,

Windows, mbed, iOS, Java SE, and JavaScript

Enterprise and Cloud Applications

Interface to IoT CSApplications use IoT Cloud Service REST API

to communicate with devices and

distributed applications in the IoT Cloud

Service solution.

Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |

How Oracle IoT Cloud Service WorksOracle IoT Cloud Service Messaging

IoT Cloud ServiceIoT Cloud Service

Make REST requests, return

responses

Make REST requests, return

responses

HVAC system uses

IoT Cloud Service

REST API to send

and receive

messages from

Cloud Service

Enterprise applications use IoT

Cloud Service REST API to

communicate with devices and

distributed applications in the IoT

Cloud Service solution

IoT Cloud Service provides as a Device Messaging server for exchanging REST requests

between devices and enterprise applications

IoT Cloud Service processes

messages via user

configured message flows

Device

Messaging

HVAC System - Heating, Ventilation, and Air Conditioning

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Anatomy of an IoT Application in Oracle IoT CS

IoT Application

Devices Analytics Integrations

Device Type

Device Model

Device Selection

Software

Data Streams

Explorations

Enterprise Software

Built-in Integrations

Device Type• Directly Connected Device

• Gateway

• Device Connected Via Gateway

HVAC - Heating, Ventilation, and Air Conditioning

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Anatomy of an IoT Application in Oracle IoT CS

IoT Application

Devices Analytics Integrations

Device Type

Device Model

Device Selection

Software

Data Streams

Explorations

Enterprise Software

Built-in Integrations

Device Type• Directly Connected Device

• Gateway

• Device Connected Via Gateway

HVAC - Heating, Ventilation, and Air Conditioning

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Anatomy of an IoT Application in Oracle IoT CS

IoT Application

Devices Analytics Integrations

Device Type

Device Model

Device Selection

Software

Data Streams

Explorations

Enterprise Software

Built-in Integrations

Device Type• Directly Connected Device

• Gateway

• Device Connected Via Gateway

HVAC - Heating, Ventilation, and Air Conditioning

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Anatomy of an IoT Application in Oracle IoT CS

IoT Application

Devices Analytics Integrations

Device Type

Device Model

Device Selection

Software

Data Streams

Explorations

Enterprise Software

Built-in Integrations

Device Type• Directly Connected Device

• Gateway

• Device Connected Via Gateway

HVAC - Heating, Ventilation, and Air Conditioning

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 19

Service Excellence

Bu

sin

ess

Va

lue

Phase 1

Predictive Analytics

Phase 3

Connected Assets

Phase 2

IoT Platform Business Goals – IoT Deployment Phases

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 19

Connect and stream• In hours, not

weeks

Data Lake• Painless

plumbing

Out of the box

Dashboard• Health• Performance• Location

Service Excellence

Bu

sin

ess

Va

lue

Phase 1

Predictive Analytics

Phase 3

Connected Assets

Phase 2

IoT Platform Business Goals – IoT Deployment Phases

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 19

Connect and stream• In hours, not

weeks

Data Lake• Painless

plumbing

Out of the box

Dashboard• Health• Performance• Location

Domain Expert• Business

User friendly experience

Predictive Model• Productivity

of Data Scientists

Forecasting• Real time

insights

Service Excellence

Bu

sin

ess

Va

lue

Phase 1

Predictive Analytics

Phase 3

Connected Assets

Phase 2

IoT Platform Business Goals – IoT Deployment Phases

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 19

Business App Integration• No

integration tax

Business Transformation• Pump-hour as a

service

Connect and stream• In hours, not

weeks

Data Lake• Painless

plumbing

Out of the box

Dashboard• Health• Performance• Location

Domain Expert• Business

User friendly experience

Predictive Model• Productivity

of Data Scientists

Forecasting• Real time

insights

Service Excellence

Bu

sin

ess

Va

lue

Phase 1

Predictive Analytics

Phase 3

Connected Assets

Phase 2

IoT Platform Business Goals – IoT Deployment Phases

Summary

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Digital Business Transformation - From IoT to Predictive Analytics

IoT DataData in Motion

Big DataCombined

with

Applied

to

Intelligent Algorithms

Resultsin

Actionable Insights &

PredictionsData at Rest

Predictive

Models using regression,

classificationand machine

learning algorithms

Insights and Predictions about:

• Quality of a batch of products from a manufacturing run

• Impending failures & maintenance requirements for the production machinery

Streaming Data Contextual

• ERP data• Repairs history• Factory floor

logs

Historical

• Data from good and bad batches of production

Connected Assets

Social data

Environmental

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 22

The IoT Forecasts and Predictions - ForresterSource: Forrester, The Internet Of Things Heat Map, 2016 Where IoT Will Have The Biggest Impact On Digital Business by Michele Pelino and Frank E. Gillett January 14, 2016(courtesy of Cloudera reprint)

Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016

Hot Applications• Fleet management in

transportation

• Security and surveillance

applications in government

• Inventory and warehouse

management applications in retail

• Industrial asset management in

primary manufacturing

• Smart products in healthcare

• Energy management in the utilities

sector

• Supply chain management in

pharmaceuticals

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 23

Three ways for a company to enter the IoT game

• Initiate own IoT platform build-up by setting up minimal platform, first

use cases, and ramp-up ecosystem by inviting partners and customer

• Ally with other companies within or beyond the industry in a coopetition

model to jointly build-up an IoT platform focusing on the respective

products

• Join existing ecosystems by defining a clear value proposition to find a

value-adding spot

Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016

Independently of the chosen approach, current industry dynamics show

that future leaders in the IoT game need to act now.

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