oracle adaptive intelligent apps · favorite brand is durham denim. visits their website often for...
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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Adaptive Intelligent Apps September 19, 2016
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Announced
A Powerful New Category of Decision Science and Data-Driven Cloud Apps
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
CX Cloud
Adaptive Intelligent™ Offers Adaptive Intelligent ™ Actions
HCM Cloud
Adaptive Intelligent™ Candidate Experience
SCM Cloud
Adaptive Intelligent™ Planning & Bidding Adds New Business Value to CX, HCM, SCM
and ERP and Amplifies Any Oracle Cloud Application With Smarter, Contextual Results
ERP Cloud
Adaptive Intelligent™ Discounts
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Smart Offers & Actions
Best-Fit Candidates
Best-Value Freight
CX Cloud HCM Cloud SCM Cloud
Web-Scale Data
Outcomes
Decision Science
Optimized Payment
Terms
ERP Cloud
Applications-First Hybrid Approach – Web-Scale Consumer and
Business Data
– Sophisticated Decision Science with Supervisory Controls
– Scalable Cloud Infrastructure
Machine Learning
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– Learn From Your Behavior and ‘Others Like You’ in the Moment
– React, Change and Adapt Based on Continued Use – Click By Click
– Deliver Increasingly Relevant And Optimized Outcomes In Real-time
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– Process and Derive Insights from Web-scale 3rd Party Data
– Synthesize Context – Weather, Life Events, Real-Time Actions, Social Activity, and Much More
– Identify and Serve-Up – in Real-Time – the Best Individualized Outcomes
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It’s a sunny Sunday in San Francisco and nearly 75 degrees.
Meet Taylor— 32 years old; lives in San Francisco
Recently purchased an expensive espresso machine
Coffee Drinker
Favorite brand is Durham Denim. Visits their website often for new products.
Sporty; likes hiking, camping, and outdoor activities
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
and real-time actions.
others like her at this moment…
social activity…
Loyal customer; coffee drinker; recently bought an expensive
espresso machine
Sunday in San Francisco; Sunny and 75 degrees
anticipates she needs a cooler drink, considers her low price threshold, and…
Processes and derives insight from Taylor’s digital footprint, transactions, and… Performs pre-set scenarios such as “buy
6, get the 7th coffee free” and…
Predicts Taylor wants coffee based on past transactions and...
on Sunday, Taylor receives an offer for a free coffee.
on Sunday, Taylor receives an offer for free coffee.
Current Practices Adaptive Intelligence
on Sunday, Taylor is offered a free iced coffee, and an up-sell offer for premium coffee beans.
Pre-Defined
Predictive
weather… location…
Then…
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Taylor is very satisfied with her experience – strengthening the
relationship with her coffee shop, which results in continued visits
and increased loyalty.
Regardless of whether Taylor accepts any of these offers or not, Adaptive Intelligent™ Offers…
Notes Her Responses
Continuously Learns
Reacts, Changes and Adapts
Even More Relevant and Individualized
Adaptive Intelligent™ Offers synthesized in real-time…
Weather and Location
Past Transactions
Social Activity
Digital Footprint
‘Others Like Taylor’
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Session 7023: From Netflix to the Enterprise Tuesday September 20, 11:00 -11:45 a.m. Moscone West Room #2012
– First and Only Vendor With an Applications-First Hybrid Approach for the Business User
– Largest Data Cloud with Immediate Access to Billions Of Consumer And Business Profiles
– Most Comprehensive Applications Portfolio
– Expert Team Of Data Scientists
– Most Scalable Cloud Infrastructure
The Future of Applications is Here. Powered by Oracle Adaptive Intelligence™.