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<p>1 </p> <p> Don't Miss The NEWEST Social Media Conference From The Advanced Learning Institute's Acclaimed Executive Training Series For FEDERAL, STATE &amp; LOCAL </p> <p>Government Professionals... </p> <p>Rave Review from a Past Conference Attendee: "It was an outstanding conference. I came away with great ideas on how to improve my agency recruiting </p> <p>strategies. I will attend again. Keep up the good work." M. Redding, HR Specialist </p> <p>U.S. PATENT AND TRADEMARK OFFICE </p> <p> or register online at www.aliconferences.com </p> <p>KEY TAKE AWAYS:KEY TAKE AWAYS: Attend this conference to learn how to incorporate the power of social media into your organizations recruiting strategy, along with helpful tools, practical tips and techniques to get started, including: </p> <p>SPEAKSPEAKING ORGANIZATIONS:ING ORGANIZATIONS: Hear practical advice, firsthand, on how to attract, retain and engage top talent by using social media from leading government agencies and organizations, including: </p> <p> Incorporating social media tools into your current recruitment strategies </p> <p> Finding, attracting and retaining quality talent using Web 2.0 tools </p> <p> Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive recruitment efforts </p> <p> Measuring the impact Web 2.0 and social media have on your recruiting efforts </p> <p> Maximizing awareness of your agencys employment opportunities to the public </p> <p> Learning how to set up Facebook pages and Twitter accounts for your agency </p> <p> Developing alternative staffing solutions to find qualified employees </p> <p> Empowering employees to turn their conversations into recruitment opportunities </p> <p> Familiarizing yourself with Web 2.0 guidelines, etiquette and legal issues </p> <p> Forming a strong employer brand to </p> <p>Internal Revenue Service Veterans Health Administration The Library of Congress Booz Allen Hamilton U.S. Army Reserve Sodexo, Inc. U.S. Air Force Peace Corps U.S. Department of the Navy Arbita, Inc. Panetta Communications CollegeRecruiter.com </p> <p>2 </p> <p>attract qualified candidates </p> <p> Establishing senior management support for your social media programs </p> <p> Initiating a policy on social media use within your government agency </p> <p> Ensuring that your social media recruiting practices comply with Merit System and OPM requirements </p> <p> Building the business case and demonstrating the ROI of your social media program </p> <p> Creating an action plan to take back to your organization on how to implement social media tools </p> <p> Assigning responsibility and accountability for maintaining your social media efforts </p> <p> Promoting workforce diversity within your agency </p> <p> Redesigning your staffing process to help achieve results </p> <p> Leveraging social media tools to help automate the recruitment process </p> <p> Shortening the length of the recruiting cycle </p> <p>Participate In The Conference Wiki! </p> <p>All conference attendees will be invited to expand their network and continue the </p> <p>conversation in the conference wiki - - a social networking tool you will be able to use for collaboration and keeping in touch with </p> <p>fellow conference attendees. </p> <p>Bold Interactive Campbell-Ewald Brazen Careerist CampusGov </p> <p>Supporting Organizations: </p> <p> Federal Communicators Network </p> <p>WHY IS THIS EVENT ONE YOU CAN'T MISS?WHY IS THIS EVENT ONE YOU CAN'T MISS? Several agencies are streamlining and improving their recruitment and retention strategies by incorporating social media channels. Dont be left behind! The periodic sharing of these experiences and "best practices" is an important element of this evolution. That is why this forum, presented by the </p> <p>3 </p> <p>Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the journey. </p> <p> or register online at www.aliconferences.com </p> <p>MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly interactive workshops: </p> <p> Pre-Conference Morning Workshop A Monday, April 12, 2010: 8:30 a.m. 11:30 a.m.: Social Media 101: How To Successfully Leverage New Social Media Tools In Your Government Organization To Find And Recruit New Talent </p> <p> Pre-Conference Afternoon Workshop B Monday, April 12, 2010: 1:00 p.m. 4:00 p.m.: Everyday Activities Government Organizations Can Effectively Use To Maximize The Benefits Of Web 2.0 Technology And Compete More Effectively </p> <p> Post-Conference Morning Workshop C Thursday, April 15, 2010: 8:30 a.m. 11:30 a.m.: How To Leverage Social Media To Strengthen Your Human Capital Management Strategy Techniques To Implement Now And Strategies For The Future </p> <p> Post-Conference Afternoon Workshop D Thursday, April 15, 2010: 1:00 p.m. 4:00 p.m.: How To Prove The Value Of Social Media And Online Marketing For Recruitment: A Step-By-Step Guide To Building Your Own Measurement Framework </p> <p>WHO WILL ATTEND:WHO WILL ATTEND: </p> <p>This conference has been researched with and designed for Federal, State and Local Government Managers, Directors, Analysts, Leaders, Officers, Administrators, Specialists, Advisors, Coordinators, Staff &amp; Consultants involved in: </p> <p> Recruiting Human Resources Workforce Management Equal Employment Opportunity Personnel/Employee Services Benefits Diversity </p> <p> Strategic Human Capital Management Succession Planning Performance Management Selection and Retention Agency Development Training Staffing </p> <p>And all those interested in developing social media plans for strategic recruiting, And all those interested in developing social media plans for strategic recruiting, </p> <p>retainiretaining and engaging the workforce in their agencies.ng and engaging the workforce in their agencies. </p> <p>BENEFITS OF ATTENDINBENEFITS OF ATTENDING THIS CRITICAL CONFG THIS CRITICAL CONFERENCE:ERENCE: </p> <p>This conference is a must-attend event for all those who are serious about using Web 2.0 technologies to attract, retain and engage top talent to become an employer of choice. You will benefit from: </p> <p>4 </p> <p> 1. 20 innovative speakers at your disposal to share their strategies and experiences in social media </p> <p>and recruiting fundamentals that are already proven to work </p> <p>2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference </p> <p>3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization </p> <p>4. An abundance of networking opportunities you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees </p> <p>5. A comprehensive overview of social media strategies and processes from leading practitioners like the Internal Revenue Service, U.S. Air Force, Library of Congress, Booz Allen Hamilton and many more </p> <p>6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that your organizations strategic recruitment plan stays on track </p> <p>7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference </p> <p>8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development </p> <p>9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees </p> <p>10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own recruitment strategy </p> <p>11. The opportunity to learn how to use social media tools to enhance your organizations recruiting and HR efforts in a hands-on environment </p> <p> A LETTER FROM THE COA LETTER FROM THE CONFERENCE CHAIRPERSONNFERENCE CHAIRPERSON </p> <p>Dear Federal, State and Local Government HR Professionals: As information technology advances and makes communications more efficient and instantaneous, recruiters and HR working teams have an unparalleled opportunity to effectively connect with the next generation of leaders and government managers. As resum tracking and candidate management software is augmenting our recruiting systems each day, so too is real-time access to target candidate pools largely becoming a key differentiator in the search for talent. The age of social media has arrived and is sweeping corporate America. To remain competitive, the public sector must engage and attract top-flight talent to public service using the latest tools in this new interactive environment. Web 2.0 applications such as blogs, wikis, and social networks, while previously overlooked for the purposes of recruiting, are all quickly becoming frontlines in the cyber-war for talent. And now, the complexities of cyber-recruiting are at your agencys door steps. HOW WILL THIS CONFERENCE HELP YOU &amp; YOUR ORGANIZATION? This conference will help you understand how to use emerging social media tools equitably and legally for the purposes of recruiting at the federal, state and local levels. </p> <p>5 </p> <p>You will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners, on how to use new social media technologies and tools to expand your recruiting and outreach capabilities in ways you had never considered, including how the: </p> <p> U.S. Department of the Navy created thousands of fanatical brand advocates and hyper-engaged fans, even in a down economy </p> <p> Internal Revenue Service expanded their recruiting communications reach into virtual worlds and social networks while working within a limited budget </p> <p> Library of Congress effectively worked with their legal department while diving into social media Don't be left behind - - Register today online to reserve your space or call our conference hotline at 888-362-7400 to attend Advanced Learning Institutes conference on "Social Media for Recruiting in Government &amp; Defense: Using Web 2.0 Technologies To Attract, Retain And Engage Top Talent To Become An Employer Of Choice," this April in Washington, DC, to learn from recruiting and HR pros who are currently utilizing social media tools successfully in their organizations. </p> <p> I look forward to seeing you this spring! Sincerely, Suzie Grieco, Associate BOOZ ALLEN HAMILTON Conference Chairperson P.S. Reserve your spot today to learn how you and your team can better manage your social media for recruiting efforts and achieve maximized results. Register 3 people and get the 4th for FREE! For more information, call (888) 362-7400 or click here for details. </p> <p> RAVE REVIEWS FROM PAST SOCIAL MEDIA AND GOVERNMENT RAVE REVIEWS FROM PAST SOCIAL MEDIA AND GOVERNMENT </p> <p>CONFERENCE ATTENDEES:CONFERENCE ATTENDEES: </p> <p>"This was the best conference hands down. The overall quality, control/flow of subjects and coordination of events and activities was superlative!" C. Pugh, HR Specialist NATIONAL INSTITUTES OF HEALTH, OFFICE OF HUMAN RESOURCES This is one of the best conferences that Ive been to. The speakers and topics were well chosen. S. Harvey, Training Officer CALIFORNIA PUBLIC UTILITIES COMMISSION The conference really gave me many, many, good ideas and how to accomplish them. The conference was good for my organization and for me personally. J. Blair, Public Affairs Specialist U.S. DEPARTMENT OF COMMERCE I liked the way the content was presented by practitioners &amp; not sales people. Shannon Duplessis, Assistant IT Director LOUISIANA DEPARTMENT OF CIVIL SERVICE I was pleasantly surprised. I didnt anticipate this much information, and the peer-to-peer sharing. Real world experiences are much more valuable than theory. S. Reilly, Communications Manager CITY OF OVERLAND PARK, KANSAS </p> <p>6 </p> <p>I learned more about social media in these two days than I could have researched on my own in two weeks. Im going back to the office to redo and improve my social media plan. Thanks! V. Murray, Supervisory Congressional Liaison DEFENSE SECURITY COOPERATION AGENCY I learned so much and the speakers showed me the possibilities to improve our Internet and intranet sites. P. Rodemoyer, Sr. Program Analyst U.S. OFFICE OF PERSONNEL MANAGEMENT The content was great real people in our world doing real things with the topic. A. Davison, Web Services Manager CITY OF SCOTTSDALE, ARIZONA I was pleasantly surprised at the excellent presentations. Happily, Ive learned a lot and appreciate the information sources gained from the conference. G. Shane, Technical Information Specialist DEFENSE TECHNICAL INFORMATION CENTER Very pleased. I pulled something valuable from every session. Thank you!!! S. Eychner, Supervisor, WorkInTexas TEXAS WORKFORCE COMMISSION Since my attendance in December, I have been quite successful in convincing senior command staff, and other city departments to engage in social media. N. Mulroy, Public Information Officer HARTFORD POLICE DEPARTMENT, CONNECTICUT </p> <p>PREPRE--CONFERENCE WORKSHOPS: Monday, April 12, 2010CONFERENCE WORKSHOPS: Monday, April 12, 2010 </p> <p>Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media for recruiting strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference. Choose A or B or BOTH for Maximum Value and Learning 8:30 a.m. to 11:30 a.m. MORNING PRE-CONFERENCE WORKSHOP A Registration and continental breakfast will begin at 8:00 a.m. for the morning workshop attendees. Social Media 101: How To Successfully Leverage New Social Media Tools In Your Government Organization To Find And Recruit New Talent In this in-depth workshop, you will learn about emerging new communication strategies using social media and explore ways to use them to grow a network and attract candidates for positions in your agency. You will gain a tactical overview of the latest tools, hear a variety of relevant case studies, and explore and discuss ways these methods can be implemented within your agency. Specifically, we will discuss how your agency or organization can: </p> <p> Utilize Facebook, Twitter, YouTube and other social media services Use blogs and wikis to better communicate and share information Empower existing networks to spread your message within their own sphere of contacts </p> <p>7 </p> <p>WORKSHOP LEADER: Mike Panetta is a principal at Panetta Communications, a public affairs and political strategy firm in Washington th...</p>

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