Or Eluk, COO - October 2014

Topics

▪ ZEFO - The Leading Israeli SEO Software

▪ Winning the PR war

▪ The Project – Twitter Automation

ZEFO The Leading Israeli SEO Software

Nir Adar – Founder and CEO

▪ BSc in Computer Science, The Technion Israel Institute of Technology

▪ One of the first SEOs in Israel (2004). Our company name, Kidum Atarim, was registered before it was a common term.

▪ Founded Kidum Atarim as an SEO agency on 2005. Between the agency’s customers: Yad2, Shufersal, Tamir Fishman, Alljobs and hundreds more.

▪ Since late 2010, Kidum Atarim stopped its consulting services and focus only on ZEFO.

▪ Publishing since 1997 computer-science related articles at www.underwar.co.il

▪ Publishing since 2009 monthly security & technology online magazine at www.digitalwhisper.co.il

About ZEFO

▪ ZEFO is an all-in-one SEO software.

▪ Dominant in Israel: 190 out of 300 SEO agencies in Israel use ZEFO.

▪ Self-funded

Some of our customers

Collages Teaches ZEFO

▪ Many SEO Courses in Israel teaches ZEFO as the way to do SEO:

Winning the PR war

False Claims

http://www.hrw.org/news/2014/07/17/dispatches-explaining-four-dead-boys-gaza-beach

And Responses

http://www.thomaswictor.com/idf-did-not-kill-boys-on-gaza-beach/

Facebook Group

▪ Depends on volunteers.

▪ Slow reaction to events.

Facebook Group

Facebook Group

The Project – Twitter Automation

Identify claims and automatically respond

▪ Identify:

▪ Images

▪ URLs

▪ Keywords

▪ Response:

▪ Auto response

▪ Manual review

Track Twitter profiles

▪ Track Twitter profiles

▪ Tweets

▪ Following

▪ Followers

▪ Retweets

▪ Understand the changes over time.

▪ Identify popular / important tweets.

▪ Identify key-players.

Scheduled tweets

▪ Scheduled tweets

▪ Repeating tweets

▪ Overcome tweeter limitation

▪ Tweets length

Much more

▪ The project can be extended as desire:

▪ Analyzing what kind of content will achieve goals

▪ Retweet automation

▪ …

Who will use the system

▪ Government offices

▪ Non-profit organizations

▪ Internet marketers

Thank you for listening