optism mobile advertising presentation: mobile is the most disruptive media of all time
DESCRIPTION
Optism's Hani Ramzi presents to the Cairo Cristal Club about the growth of mobile advertising and mobile marketing.TRANSCRIPT
![Page 1: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/1.jpg)
Mobile : The Most Disruptive Media Of All Time!
Hani Ramzi
Executive Director EMEA
Optism™
![Page 2: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/2.jpg)
Mobile is a MASS(IVE) Media !
Source : Tomi Ahonen, Feb 2011
x 2.5 Total Number of Internet Users
x 3 Total Number of TV Sets
x 4.5 Total Number of PCs
PCs TVs Radio Mobile
1.2B 1.6B
3.9B
5.2B
![Page 3: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/3.jpg)
Mobile is an INTIMATE Media !
We Glance At It in a compulsive way !
150 times/day ! (average)
82 times a day ! (Africa)
Source : Nokia, 2010
![Page 4: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/4.jpg)
Mobile is an INTIMATE Media !
We Care About It !...
"Photographs used to be the item people would run into a burning building to go retrieve.
Today a mobile phone has replaced that."
Jeffrey Hayzlett, CMO Kodak, 2010
![Page 5: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/5.jpg)
Mobile is an INTIMATE Media !
We Care About It !...
maybe too much sometimes !
![Page 6: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/6.jpg)
Mobile is an INTIMATE Media !
We often Keep It Close to our…Heart !
![Page 7: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/7.jpg)
Mobile is an INTIMATE Media !
It’s more and more part of our Intimacy !
![Page 8: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/8.jpg)
Mobile is an INTERACTIVE Media !
4.2 B Users !TEXT
MESSAGING
Primary Use of Mobile Phone is
Source : Tomi Ahonen, Feb 2011
![Page 9: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/9.jpg)
Mobile is an INTERACTIVE Media !
TEXTMESSAGING
All users of Internetx 2
All users of emailsx 3
Bigger thanx 21
Bigger thanx 7
Only media that reaches the pocket of 61% of the planet !
17% Growth !
How Big is ?
Source : Tomi Ahonen, Feb 2011
![Page 10: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/10.jpg)
Mobile is an INTERACTIVE Media !
TEXTMESSAGING of all Text messages Read
within 3 minutes of their delivery
90%
99% of all Text messagesRead by the recipient.
How Interactive is ?
![Page 11: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/11.jpg)
Mobile is an INTERACTIVE Media !
TEXTMESSAGING
How Addictive is ?
![Page 12: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/12.jpg)
Mobile is an INTERACTIVE Media !
2.1 B Users !RICH
MESSAGING
2d Most Used Application on the Planet is
Source : Tomi Ahonen, Feb 2011
![Page 13: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/13.jpg)
Mobile is an INTERACTIVE Media !
RICHMESSAGING
All users of Internet>
x 2
Video gaming industry !>
Cinema box office !>
Music Industry !
How Big is ?
Source : Tomi Ahonen, Feb 2011
![Page 14: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/14.jpg)
Mobile has Unique Assets
MASS(IVE)
INTIMATE
INTERACTIVE
![Page 15: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/15.jpg)
Mobile Direct Marketing Truly leverages these Unique Assets
MASS(IVE)
INTIMATE
INTERACTIVE
“Mobile is as different from the Web as TV is from Radio !”
Source : Tomi Ahonen,
![Page 16: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/16.jpg)
16
PermissionOpt-in
Agree OKyesCONSENT
CONTROL TrustUpdate
Privacy
Opt-out
my own paceNot intrusive
No interruption
RELEVANCE Interests
PreferencesMakes sense
Spot on
To get there needs Specific Rules of Engagement
![Page 17: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/17.jpg)
All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL17
It Works !
![Page 18: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/18.jpg)
It Works in Egypt !
A Receptive, Qualified and Engaged Audience
100% opted-in, highly profiled
A service combining Innovation and basics of Communication
Users in Control of their mobile advertising experience
Advertisers achieve response rates as high as 54% with better ROI
Creative guidance to ad agencies for compelling campaign
18
![Page 19: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/19.jpg)
19
Welcome to the street
where originality lives and
athletes, musicians, skaters
and more come together to
show their style.
Do you want an invitation?
1=Yes 2=No
adidas® Case Study
•Driving footfall to new
flagship store
•Targeted to Sports and Fashion
lovers
•Leveraging Dialogue format
•Completely free to reply
![Page 20: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/20.jpg)
20
Welcome to the street
where originality lives and
athletes, musicians, skaters
and more come together to
show their style.
Do you want an invitation?
1=Yes Celebrate YOUR originality
visit the adidas store at
Citystars, phase 2, 4th floor.
Campaign Results
35% of recipients requested
an invite to the new adidas
Originals Cairo store
15-24s were on average
98% more responsive than
over 30 year olds
Females Were 23% more
responsive than their male
counterparts
![Page 21: Optism Mobile Advertising Presentation: Mobile is the Most Disruptive Media Of All Time](https://reader038.vdocuments.mx/reader038/viewer/2022110115/5498b774b47959284f8b484b/html5/thumbnails/21.jpg)
http://optism.com
http://www.optism.com/blog/
http://twitter.com/optism
http://facebook.com/optism
https://slideshare.net/optism
All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL21
Thank You