optimizing your social media presence with creative design and compelling content
DESCRIPTION
Presented by Wally Sabria, SVP/Creative Director of The Axis Agency on November 6, 2010 at L.A. Latina Bloggers' "Discovering Mas" luncheon.TRANSCRIPT
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@wallysabriaOptimizing Your Social Media Presencew/ Creative Design + Compelling Content
@wallysabria
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+ Define+ Design+ Maximize+ Create
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Definea uniquepoint-of-voice
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http://www.perezhilton.com
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http://www.youtube.com/Fred
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Designyour platforms
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Blog platforms
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Maximizeyour reach
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Createcompelling content
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StorytellingWe are in the business of
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ActiveDe-centralizedPlatform neutral
Stories that are
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DialogueInteractionEngagement
Stories that spark
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Blog postsTwitter postsPhotographsVideos
Stories can take the shape of
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Find itRead/watch itShare it
People need to
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Content is social currency
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The value your content has…
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Is thesocial currencyit provides the audiencewhen they share it
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Don’t take yourself too seriously
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Have fun!
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@wallysabria@360culture
@wallysabria