optimizing your online store for the holiday stampede
DESCRIPTION
Learn how to optimize your online store during the peak holiday shopping season. CEO of Indaba Group, Ryan Shields, provides tips and advice for reaching more shoppers, planning for and managing large traffic spikes and optimizing your ecommerce site. Check out Indaba Group's blog for more ecommerce, web development and digital marketing tips: http://www.indabagroup.com/blog.TRANSCRIPT
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Optimizing your Online Store for the Holiday Stampede
1
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Your Hosts
Speakers
Angie Pascale / Dir. of Marketing
Indaba
Emily Friedberg / VP Corporate Development
LaGrangeSystems
Ryan Shields / CEO, Co-Founder
Indaba
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A LITTLE ABOUT INDABA
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RESPONSIVE DEVELOPMENTResponsive design is only the beginning,
we need to go beyond multi device.
RWD is not a field of Web -
It is a PROCESS
with far-reaching consequences for your business
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ServicesCREATIVE
DESIGN DEVELOPMENT MARKETING & OPTIMIZATION
We design for
usability and
conversion
based on
experience &
best practice
We develop
websites with
clean, scalable
code on the
world’s leading
platforms
We we dig
deep to figure
out what makes
your customer
tick to make
you successful
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Topics of Discussion
Shoppers Create & Plan Optimize
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SHOPPERS
They’re coming
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Indaba CTA Page
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Tenzing CTA Page
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$619.9 billion
NRF: Expected holiday spending in 2014
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Tenzing CTA Page
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Easy money, right?
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YOU NEED A STORE THAT
DELIVERS
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CREATEan appropriate server environment
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Here’s a Handy Checklist:
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OPTIMIZEusability and accessibility across all devices
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WRAPPING IT ALL UP
PLAN PREPARE CREATEStreamline your
store and
remove the
unnecessary
burdens
Create a site
that is highly
usable that
converts across
multiple
devices
Plan for peak
days, allocate
enough server
capacity so
your site is up
& usable
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www.indabagoup.com
Ph: 720.545.0120
Thank You