optimizing your linkedin profile march 2013
DESCRIPTION
A few tips for optimizing your LinkedIn Profile, as of March 2013TRANSCRIPT
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Optimizing Your LinkedIn Profile
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Steps to Improving Your Profile
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Improving Your LinkedIn Profile: Method 1
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Improving Your LinkedIn Profile: Method 2
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LinkedIn Headline
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Contact Information
Ensure that your Contact Information is complete,with email, phone, IM, Twitter, and websites you would like your clients to visit.
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LinkedIn Summary, a/k/a Elevator Pitch
The two key suggestions for writing a summary:
• Write it in first person• Add keywords to help people find your profile.
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Customizing Your Profile’s URL
It’s easy to do!
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Skills & Expertise: Method One
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Skills & Expertise: Method Two
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Groups
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Joining a Group
You can join a Group using the “Group” tab at the top of the page; or
You can search for specific Groups using LinkedIn’s search field.
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Joining a Group
Enter a search term and multiple Groups will be suggested. To see the full list, click the eye-glass icon.
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Sending a Message to a Group Member
Message Function is not visible until you hover your cursor over it
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The Right Way To Ask For Connections
Don’t send a generic request to connect!
The RIGHT WayWhen reaching out, send a personal message about your last phone call, meeting or shared event. Tell the person why you want to connect.
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Establishing Credibility In Your Field
Once you’ve improved your static profile, you need to enhance it with dynamic content to show that you are a trusted and knowledgeable partner.
Adding content of interest to your clients will establish your credibility and will make you top of mind when they are ready to make a purchasing decision.