optimizing your linkedin profile (for insurance professionals)
Post on 08-May-2015
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DESCRIPTIONThis is an updated version of the step-by-step guide geared toward insurance professionals. This presentation has insight and tips on optimizing your LinkedIn profile to best showcase yourself professionally and maintain company branding across the board.
- 1.LinkedInmore than a resume. +
2. LinkedIn + 3. What is it?Social Network with 277+ Million users world-wide Its the highest lead generating site. Period. 277% more effective for lead generation than Facebook & Twitter. But LinkedIn is kind of like a trade show; you dont overshare. Guide: LinkedIn 4. HOW? Be transparent. Be inclusive. Be authentic. Be client-driven. Step into the circle of trust. LinkedIn People do business with people they know, like and trust. 5. WHY?People are not just demographics anymore. Kids today know their way around iPads, iPhones and pretty much every tech-related gadget you can imagine. Tomorrows consumers are todays digital prodigies. Millennials outnumber boomers. [Insurance Tech] They wield $350B in direct spending power. And at least 96% have joined a social media networking site. They think for themselves (except hipsters who ironically hate and/or like depending on how cool they think it may/may not be.) They only care what their friends think and do. Meet them on their turf. LinkedIn 6. creating & optimizing your profile LinkedIn Become a 7 on LinkedIn What does this even mean? LinkedIn rates profiles on a scale of 1-7 (7 being the highest) The algorithm is pretty complicated, but they look at a few things: (1) How many connections do you have? (e.g.: The average person has 250 connections; having more or less will affect your connectivity rating.) (2) Do you have a profile picture? (e.g.: or is it an avatar?) (3) How many searches do you complete a month? (e.g.: do you search regularly?) (4) How many times are you logging in? (e.g.: do you sign in once a month or several times a day?) (5) Do you have three (3) past positions listed? (e.g.: have you filled out your profile in its entirety?) (6) Are you sharing & engaging on LinkedIn? (e.g.: through groups , status updates or messages?) 7. creating & optimizing your profile LinkedIn http://www.linkedin.com Once you sign up, check your email for a confirmation from LinkedIn. Click & go to the site. 8. creating & optimizing your profile LinkedIn First, edit your profile. Tip: Have your resume handy to copy & paste descriptions. 9. creating & optimizing your profile LinkedIn Click the edit link. Add full name & photo. Personalize your headline. Fill out all FIVE (5) sections; and relevant sub-sections. Sections: Background Recommendations Connections Groups Following Sub-Sections: Summary Experience Skills/Expertise Education Certificates etc. 10. creating & optimizing your profile LinkedIn Fill out the summary. This is an opportunity to showcase the big picture of who you are: work experience, volunteerism, community involvement & extracurricular activity (but not what you ate for Supper last night or a bad date you recently went on.) At any time, one each section (Summary, Experience, Education etc., you can edit!) 11. creating & optimizing your profile LinkedIn Fill out your experience by using the + Add a position. This means any jobs or skills relative to the industry you currently work within. Its best to showcase the last three (3) positions rather than filling out 5-10-15 + years of jobs. Tip: Be as specific as you want. The more rich your profile is with keywords relative to your industry, the higher the SEO value. SEO (search engine optimization) basically, how easily you are to find. 12. creating & optimizing your profile LinkedIn Fill out your education. This includes any Relevant school (e.g.: Insurance Institute of Canada etc.) 13. creating & optimizing your profile LinkedIn Ask for recommendations. People do business with people they know, like and trust. Also, when they have a good reputation within their respective industry Or community. Only 14% of people trust advertisements, but 78% trust the recommendations of other consumers. 14. creating & optimizing your profile LinkedIn Get endorsed for skills & expertise! What if someone endorses me for a skill they wouldnt have direct knowledge of? Click edit at the top of your profile. Then scroll to the Endorsement area. Click edit again and then Manage Endorsements this is where you can edit who endorses you. 15. creating & optimizing your profile LinkedIn Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings 16. creating & optimizing your profile LinkedIn Get your vanity URL. Go to accounts & Settings. Choose Privacy & Settings Next screen, choose Edit your public profile Type in your name e.g.: www.linkedin.com/in/katmacaulay 17. creating & optimizing your profile LinkedIn EDITING SETTINGS If privacy is important to you, please follow the next few slides to select privacy settings appropriate to your needs. 18. creating & optimizing your profile LinkedIn Go to accounts & Settings. Choose Privacy & Settings. Click select who can see connections.. Choose either only you or connections ***People will always be able to see shared connections Edit who can see your connections. 19. creating & optimizing your profile LinkedIn If privacy is important to you, please follow the next few slides to select privacy settings appropriate to your needs. Click edit profile. It will take you to a page where you can check off what information you want made available to the public EDIT YOUR PUBLIC PROFILE 20. creating & optimizing your profile LinkedIn MANAGE WHO YOU ARE BLOCKING As with any social media site, there are inevitably spammers and individuals whom you may not want to connect with. LinkedIn offers an option to block or report an abusive user. You can also manage who you are blocking by going to privacy & settings, then clicking on manage who you are blocking. 21. creating & optimizing your profile LinkedIn EDIT COMMUNICATIONS 22. creating & optimizing your profile LinkedIn Edit how many email notifications you get. 23. creating & optimizing your profile LinkedIn Want to edit your job title but dont want to broadcast to everyone? Easy. You can turn off your broadcast settings from your privacy tab (highlighted.) Hover over your picture and click on privacy & settings. Then click on Turn on/off activity broadcasts. 24. creating & optimizing your profile LinkedIn If you have Twitter, you can also link it to your profile. 25. creating & optimizing your profile LinkedIn Once your profile is filled out, LinkedIn will prompt for other ways to optimize it. Click Improve Profile and they walk you through other profile additions. You can see how your profile is stacking up on the right side of the screen, by profile strength 26. creating & optimizing your profile LinkedIn SHARING INFORMATION via status updates Visit the Home page Copy/Paste URLS Attach PDFs, JPEG or PNG Share your comment/remarks to spark conversations. What should I share? Are there new laws? Policies that will affect clients? Potential clients? Businesses? Public? Traditionally, LinkedIn is a professional site so the expectation is that whatever you are sharing links back to professionals. 27. creating & optimizing your profile LinkedIn ADDING CONNECTIONS When adding a connection, you can use advanced search. When you click connect it will take you to the page shown. To protect the integrity of LinkedIn as a strictly professional site, its really important to actually know the person you want to connect with. Additionally, its a must to change up the message. Yes. LinkedIn conveniently populates it for you, but its much nicer to personalize it! 28. creating & optimizing your profile LinkedIn CONTACTS As you start growing your connections, it can become overwhelming. To search for contacts, hover over network and click contacts. From there you can filter based on certain criteria. 29. creating & optimizing your profile LinkedIn WHO HAS VIEWED YOUR PROFILE? Remember that if youve chosen to be completely anonymous you will not have the ability to see who viewed your profile unless youve got a premium version. 30. creating & optimizing your profile LinkedIn PULSE The Pulse tab shows you articles and information you may be interested in. Within the Pulse tab you can follow influencers like Richard Branson, Bill Gates, Barack Obama and other individuals who share their expertise. 31. creating & optimizing your profile LinkedIn GROUPS One of the greatest features of LinkedIn is the ability to join any number of groups relative to your interests. Currently, there are over one million groups on LinkedIn; everything from industry specific to role specific. When you join a group, make sure you add value to the conversations. Share information relevant to the group and chime in on conversations where you can offer valuable input. 32. creating & optimizing your profile LinkedIn GROUPS You can join/leave group by clicking on top right member button. You can view member list by clicking on number of members. 33. creating & optimizing your profile LinkedIn 34. more conversations; more listening. RECAP: LinkedIn 35. more conversations; more listening. Sign up for LinkedIn.If you need help, ask Kat. LinkedIn 36. more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. LinkedIn Complete your profile in its entirety.Whatever the account, make sure you add a photo (yes, having a photo is important; people are SEVEN times more likely to check out your profile if you have a photo!) and fill out each field (skills, experience, education.) Aim to become a LinkedIn All-star. 37. more conversations; more listening. Give clients the opportunity to be as proud of the company as you are. LinkedIn Spend ten minutes a day on LinkedIn.This means looking for new contacts, clients, updating your profile, sharing industry and business news/information. Look at what others are doing online; share & engage. 38. more conversations; more list