optimizing wordpress for speed and security
Post on 19-Oct-2014
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WorPress Optimization and Security For Your WebsitesTRANSCRIPT
Optimizing Wordpressfor Speed & Security
They’re More Important Than You Thought...
Quick Recap‣ Top 10 Factors for SEO Right Now
ctcbiz.com/what-works‣ Post on Optimization
ctcbiz.com/optim‣ Watch the webinar replay here
ctcbiz.com/seo-today
Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...
Plus FREE ACCESS to the Marketing Dashboard
when it launches ctcbiz.com/coaching
We Emphasize‣Offsite linkbuilding‣Onsite optimization‣We often overlook other important factors...
Speed & Security‣ Speed is a big factor in ranking for a variety of reasons‣ Security actually affects ranking, not just venerability
Let’s Talk Speed...I feel the need, the need for speed...
Faster Sites...‣ Rank Better‣ Have a better user experience‣ Have a lower bounce rate‣ Get more clicks per user
Our Recent Changes‣Targeted Hosting & Site Performance‣Did it on 3 different sites
Site #1 - ASR‣Was our test site‣Heavy theme & very slow‣Was on Rackspace Cloud servers but unimpressive
What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
Benefits‣ Load time is super fast now - 1 second‣ Integrated CDN without the hassle of
installing/configuring‣ Bounce rate dropped‣ Traffic increased 10%
ctcbiz.com/wpengine
Saved us Money‣ Didn’t have to pay developer‣ Didn’t have to pay to optimize
the site with caching
ctcbiz.com/wpengine
Only Drawbacks...‣Not all plugins will work in their environment‣No nested WP installs
ctcbiz.com/wpengine
Site #2 - TMS‣ Already paid $500 to optimize it ‣ Took 2 or 3 weeks to get it setup
& configured - was a hassle‣ Already had CDN installed on it
from before
What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
Results‣ Increased speed & stability with less caching issues‣Other improvements, but not much stats on it yet
Site #3 - Affiliate Site‣ Fairly standard site & moderate
theme‣ Typical of what most have‣ Had about 150 pages of content,
not a huge site, not tiny either
What we did?‣Moved to managed WP dedicated hosting company
ctcbiz.com/wpengine
Results‣ FASTER - load time at 1 second‣ Substantial increase in TOS &
reduction in Bounce Rate‣ Traffic increased 9%
Traffic Increases Because...more visitors come back...more visitors stick around...more visitors click more
and... rankings improve
WP Optimization
There are other ways to improve site performance without changing hosts...
Site Optimization‣ W3 Total Cache Plugin‣ Utilize CDN & S3 where appropriate‣ Install yourself or pay to have it done for you‣ ...or just use WP Engine & let them do it for
you since it’s a managed hosting solution - saves you a lot of grief...
Let’s Talk Security...Don’t kid yourself, you 100% NEED this!
Wordpress Stats‣ 73 Million + Wordpress sites‣ 16% of all websites run WP‣ 22 of every 100 new sites‣ By 2015 projected that Worpress
will power 300-500 million sites
Malware Stats‣ 403 million unique variants of
malware in 2011 (Symantec)‣ 140% increase since 2010‣ 81% increase in web-based
attacks between 2010 to 2011
Personal Experiences‣ We’ve had entire hosting
accounts infected with Malware‣ Our solution?
ctcbiz.com/sucuri
Malware is Major Pain‣ It’s really not something you want to
try to fix on your own‣ A single outbreak & the time you will
waste will easily be saved via your purchase of Sucuri
ctcbiz.com/sucuri
Security Impacts Rank‣ We’ve seen a site move from #6 to #2‣ Only thing it did was upgrade it’s
outdated version of Wordpress‣ Security affects rankings because it’s
a trust factor & trust is a major signal of authority in today’s SEO
Don’t Forget Backup
If you don’t have a 100% automated solution... you
have NO solution.
Must be Automated‣ If not, YOU are the weakest link‣What we use?
ctcbiz.com/buddy
Backup Buddy‣ Wordpress Plugin‣ Backs up entire site‣ Backs up to S3 or Dropbox‣ Saved our butts several times already
(developer that killed entire hosting account)
ctcbiz.com/buddy
ResourcesTools to Help You Become More Efficient...
Limited Time Promotion‣ Founders special pricing ‣ $100 off Annual‣ LIMITED TIME...
Plus FREE ACCESS to the Marketing Dashboard
when it launches ctcbiz.com/coaching
Resources - SEODiversified SEO Packages
ctcbiz.com/seo
Resources - Services‣ WPEngine - ctcbiz.com/wpengine‣ Sucuri - ctcbiz.com/sucuri‣ Backup Buddy - ctcbiz.com/buddy‣ W3 Total Cache - ctcbiz.com/w3‣ CDN - maxcdn.com or cloudflare.com or
Amazon Cloudfront & S3
Resources - Content‣Authority Articles
ctcbiz.com/aot-auth‣Curated Content
ctcbiz.com/aot-cur
Optimizing Wordpress:Questions & Answers
Bring it on... We’re ready for ya...
Optimizing Wordpressfor Speed & Security
That’s a Wrap!