optimizing visitors experience
TRANSCRIPT
We want to onboard user, not scare them away
Less complicated captcha
letterboxd - Uses famous movie quotes as their Captcha during sign up.
Captcha or other alternatives
Your headline must grab attention in less than 1 second
A 1-second response keeps users engaged with the content, thereby increasing the conversion rate and reducing abandonments.
Show options instead of dropdown
Focus call to action instead of many links
Add propose selections
Airbnb
both is good, 87% of Fortune 500 companies have an easy to find search field on their homepage
Dropbox - Enables form when clicked.
Progressive Disclosure
Paypal - Shows the next hidden form
Coda 2 - The submit button of the order form doubles as a progress bar.
Minimize space
Button
Headlines draw eyes before pictures
Short paragraphs encourage reading
Product Hunt
People read text ads more than graphic ads
Pandaapp
Pinterest - The background takes main color of photo that’s about to be displayed.
Illusion of content