Optimizing Omni-channel Planning for Omni-Channel Customer Experience The KPI’s That Drive Profitable Growth

Paul Morgan Vice President, Nielsen

Bethany McDonald Sr. Manager CMI Analytics, Mars Pet Care

Peter Charette Senior Manager, Trade Promotion Management at Campbell Soup Company

Your Panelists Your Moderator

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FARMER TRAPS Complacent Repetitive Protective

HUNTER INSTINCTS Insatiable Curious Willing to Destroy

PromotionOptimizationInstitute–FallSummit2019–DallasTX

Optimizing Omni-channel Planning for Omni-Channel Customer Experience The KPI’s That Drive Profitable Growth

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THANK YOU bethanybobbitt peter-charette paulmorgan