optimizely for online retail: essential features and customer stories

Download Optimizely for Online Retail: Essential Features and Customer Stories

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Online retailers have huge potential to uncover big conversion lifts through A/B testing. In this webinar, Junan Pang from the customer success team at Optimizely will walk through essential Optimizely features for online retailers, and Jodie Ellis, director of marketing at Optimizely will show how customers use these features to drive top and bottom line improvements.

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  • 1. #abtestingessentials @Optimizely Optimizely for Online Retail Essential Features & Customer Stories Thursday, August 29, 13

2. #abtestingessentials @Optimizely Tweet what you learn to win a copy of our book 3 chances to win! #abtestingessentials @Optimizely Thursday, August 29, 13 3. #abtestingessentials @Optimizely What weve covered so far. How to avoid pitfalls that can arise when testing. Recordings on optimizely.com/ecommerce-ab-testing and SlideShare A framework for prioritizing what to test. 1 2 3 How to use a testing platform to execute these ideas. Thursday, August 29, 13 4. #abtestingessentials @Optimizely Its all part of a bigger picture. Thursday, August 29, 13 5. #abtestingessentials @Optimizely Its all part of a bigger picture. Understand our website visitors... Thursday, August 29, 13 6. #abtestingessentials @Optimizely Its all part of a bigger picture. Understand our website visitors... ...and translate our understanding into better experiences for those visitors. Thursday, August 29, 13 7. #abtestingessentials @Optimizely Meet Jodie Ellis Thursday, August 29, 13 8. #abtestingessentials @Optimizely Meet Junan Pang Thursday, August 29, 13 9. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use 1 2 3 4 5 Thursday, August 29, 13 10. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting1 2 3 4 5 Thursday, August 29, 13 11. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting Multi-page Experiments 1 2 3 4 5 Thursday, August 29, 13 12. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting Multi-page Experiments Redirect Tests 1 2 3 4 5 Thursday, August 29, 13 13. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting Multi-page Experiments Redirect Tests Goal Setting 1 2 3 4 5 Thursday, August 29, 13 14. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting Multi-page Experiments Redirect Tests Goal Setting Segmentation 1 2 3 4 5 Thursday, August 29, 13 15. #abtestingessentials @Optimizely In Real Life Online Optimizely Thursday, August 29, 13 16. #abtestingessentials @Optimizely In Real Life Online Optimizely Thursday, August 29, 13 17. #abtestingessentials @Optimizely In Real Life Online Optimizely Thursday, August 29, 13 18. #abtestingessentials @Optimizely What youll walk away with... Thursday, August 29, 13 19. #abtestingessentials @Optimizely How are you addressing specic visitor populations that come to your site? Thursday, August 29, 13 20. #abtestingessentials @Optimizely Targeting In Real Life: Show Your Student ID Thursday, August 29, 13 21. #abtestingessentials @Optimizely Are they mobile? Are they Mac or PC? Are they new or returning? Did they click an ad or a search result? Targeting IRL Online Optimizely Thursday, August 29, 13 22. #abtestingessentials @Optimizely Original Targeting IRL Online Optimizely Thursday, August 29, 13 23. #abtestingessentials @Optimizely Variation Targeting IRL Online Optimizely Thursday, August 29, 13 24. #abtestingessentials @Optimizely Variation Targeting IRL Online Optimizely Original Thursday, August 29, 13 25. #abtestingessentials @Optimizely Variation Targeting IRL Online Optimizely Original +23.7% purchases Thursday, August 29, 13 26. #abtestingessentials @Optimizely Original Variation Targeting IRL Online Optimizely Thursday, August 29, 13 27. #abtestingessentials @Optimizely Who and where are you testing? New features URL Query Parameters Marketing campaigns Adwords Browser Type Mobile vs. Non-mobile Location Targeting IRL Online Optimizely Thursday, August 29, 13 28. #abtestingessentials @Optimizely How are you enhancing the visitor experience across many pages? Thursday, August 29, 13 29. #abtestingessentials @Optimizely Multi-page In Real Life: A Theme Park Ride Thursday, August 29, 13 30. #abtestingessentials @Optimizely Product Detail Page Shopping Cart Checkout Page ThankYou Page Multi-page IRL Online Optimizely Thursday, August 29, 13 31. #abtestingessentials @Optimizely Multi-page IRL Online Optimizely Thursday, August 29, 13 32. #abtestingessentials @Optimizely Multi-page IRL Online Optimizely Thursday, August 29, 13 33. #abtestingessentials @Optimizely How do you try a completely different experience from the one you have today? Thursday, August 29, 13 34. #abtestingessentials @Optimizely Redirects In Real Life: A Pilot Store Thursday, August 29, 13 35. #abtestingessentials @Optimizely Redirects In Real Life: A Pilot Store Thursday, August 29, 13 36. #abtestingessentials @Optimizely Redirects IRL Online Optimizely Variation A Variation B URL 1 URL 2 Website Visitors 50%50% Thursday, August 29, 13 37. #abtestingessentials @Optimizely Original Variation Redirects IRL Online Optimizely Thursday, August 29, 13 38. #abtestingessentials @Optimizely Original Variation Redirects IRL Online Optimizely -3% conversions Thursday, August 29, 13 39. #abtestingessentials @Optimizely Redirects IRL Online Optimizely Thursday, August 29, 13 40. #abtestingessentials @Optimizely Redirects IRL Online Optimizely Thursday, August 29, 13 41. #abtestingessentials @Optimizely How do you measure the value of a new experience? Thursday, August 29, 13 42. #abtestingessentials @Optimizely Goal Setting In Real Life: Macro goal = Revenue Micro goal = Theater Views Thursday, August 29, 13 43. #abtestingessentials @Optimizely Goal Setting IRL Online Optimizely Original - Exact Match Variation - Fuzzy Match Thursday, August 29, 13 44. #abtestingessentials @Optimizely Goal Setting IRL Online Optimizely Original - Exact Match Variation - Fuzzy Match +9.6% result selections Thursday, August 29, 13 45. #abtestingessentials @Optimizely Goal Setting IRL Online Optimizely Original - product video Variation - 360 degree image Thursday, August 29, 13 46. #abtestingessentials @Optimizely Goal Setting IRL Online Optimizely Original - product video Variation - 360 degree image +10.4% RPV Thursday, August 29, 13 47. #abtestingessentials @Optimizely How do you dene success? Revenue Pageviews Clicks Goal Setting IRL Online Optimizely Thursday, August 29, 13 48. #abtestingessentials @Optimizely How do you listen to what different types of visitors want? Thursday, August 29, 13 49. #abtestingessentials @Optimizely Segmentation In Real Life: Payment Method Thursday, August 29, 13 50. #abtestingessentials @Optimizely Categorize your visitors to lter your results Browser Campaign Mobile vs. Non-mobile Source Type Custom Segment (aka anything else!) Segmentation IRL Online Optimizely Thursday, August 29, 13 51. #abtestingessentials @Optimizely 5 Testing Tactics to Know and Use Targeting Multi-page Experiments Redirect Tests Goal Setting Segmentation 1 2 3 4 5 Thursday, August 29, 13 52. #abtestingessentials @Optimizely A freebie for you Download chapter 3 for free!! pages.optimizely.com/ book Thursday, August 29, 13 53. #abtestingessentials @Optimizely Questions? Tweet @Optimizely #abtestingessentials Thursday, August 29, 13 54. #abtestingessentials @Optimizely Learn more support.optimizely.com Thursday, August 29, 13 55. #abtestingessentials @Optimizely Thank you! Thursday, August 29, 13