opticon 2015- powerful integrations with optimizely

Download Opticon 2015- Powerful Integrations with Optimizely

Post on 14-Aug-2015

205 views

Category:

Documents

4 download

Embed Size (px)

TRANSCRIPT

  1. 1. #opticon2015 Powerful Integrations with Optimizely Arun Sivashankaran Founder, FunnelEnvy @asivash arun@funnelenvy.com Claire Vo CEO, Experiment Engine @clairevo claire@experimentengine.com Michael Brondello Partner Marketing, Lytics @mikebrondello John Provine Product Manager, Optimizely john@optimizely.com @optimizely michael.brondello@lytics.io
  2. 2. 37Technology Integrations
  3. 3. 30+ new integrations
  4. 4. Arun Sivashankaran, Founder
  5. 5. Introduction Mid-size to large enterprise CRO services Open source projects Backstage platform Technical leverage for optimization challenges Extend Optimizelys platform for specic workows & use cases
  6. 6. Faster & More Complex Test Development Were stubborn: Use familiar editors & tools Debug & iterate locally Optimizely-CLI Local lesystem Local hosting & script injection Push via API SCM (branching, sharing), templates, build pipeline REST API (experiments, variations) Test Dev Velocity 3X
  7. 7. #opticon2015
  8. 8. Publishers Post headline and thumbnail variations Stay within the Wordpress environment View results Automatic update with winning variation (optional) Uses conditional activation to reduce noise REST (experiments / variations) & Javascript APIs Simple Wordpress Headline Testing
  9. 9. #opticon2015
  10. 10. Backstage Build audiences from Marketo Attributes Synchronized with Optimizely Audiences Real time integration REST & Javascript API (audiences) Personalized Experience with Lead Data
  11. 11. #opticon2015
  12. 12. Optimizely-CLI Docs: www.funnelenvy.com/optimizely-cli Source: github.com/funnelenvy/optimizely-cli Optimizely Node: github.com/funnelenvy/optimizely-node HeadlineEnvy wordpress.org/plugins/headlineenvy/ Source: github.com/funnelenvy/headlineenvy Optimizely PHP: github.com/funnelenvy/optimizely-php Backstage www.funnelenvy.com/backstage More information @asivash @funnelenvy arun@funnelenvy.com www.funnelenvy.com
  13. 13. Claire Vo, Founder & CEO
  14. 14. Plan your testing roadmap by site, page or element, and project hypothesis.
  15. 15. Get fully coded, Optimizely-compatible test variations for your pipeline from our network of expert CROs Brandon Conversion Engineer 68 variations submitted 15% win rate
  16. 16. Complete historical view of your testing performance. Remember what won, lost, and why. Report on program performance and compare against industry standards.
  17. 17. Michael Brondello, Partner Marketing
  18. 18. Great Consumer Experiences
  19. 19. Digital Natives use centralized data platform to understand & inform consumer experiences ! ! (user data, proles, analytics, segments)! ! Web Data Platform Email Ads Mobile Custom
  20. 20. Many companies still think of audience as channel-by-channel Web Email Ads MobileCustom
  21. 21. But a customer doesnt live in just one channel Web Email Ads MobileCustom
  22. 22. Customers live at the center of your business. Web Email Ads Mobile Custom
  23. 23. Data Audience Experience Lytics helps aggregate data Lytics shows who to target Lytics helps deliver the best experience Managing Your Audience
  24. 24. Data Audience Experience Lytics helps aggregate data Lytics shows who to target Lytics helps deliver the best experience Managing Your Audience
  25. 25. Unied User Proles 2) Real-time engagement metrics 1) User identity is merged 3) Content and channel engagements
  26. 26. Data Audience Experience Lytics shows who to target Lytics helps deliver the best experience Lytics helps aggregate data Managing Your Audience
  27. 27. Audiences 1) Organized around interests & behaviors 2) Ready to use for targeted experiences
  28. 28. Data Audience Experience Lytics shows who to target Lytics helps deliver the best experience Lytics helps aggregate data Managing Your Audience
  29. 29. Using Optimizelys JS & Audience API
  30. 30. Authenticate Lytics Stream Lytics Audiences into Optimizely
  31. 31. Target Lytics Audiences Build Personalized Experiences
  32. 32. Do we know this person? lytics_id = "4f7b"; ! If yes, Which audience are they in? lytics.audience( {audience": [dormant]} Real-Time Personalization Loading!
  33. 33. Is this person in a Lytics Audience? Optimizely.audience = {fetchData: lyics.audience: [dormant]}; If yes, Which experience should they have? optimizely = {serveExperience: optimizely.audience: [dormant]};
  34. 34. Is this person in a Lytics Audience? Optimizely.audience = {fetchData: lyics.audience: [cyclist]}; If yes, Which experience should they have? optimizely = {serveExperience: optimizely.audience: [cyclist]};
  35. 35. Is this person in a Lytics Audience? Optimizely.audience = {fetchData: lyics.audience: [affinity_oakley]}; If yes, Which experience should they have? optimizely = {serveExperience: optimizely.audience: [affinity_oakley]};
  36. 36. Lytics & Optimizely
  37. 37. Thanks! Come visit us at booth 14 getlytics.com
  38. 38. #opticon2015 Thank you! Arun Sivashankaran Founder, FunnelEnvy @asivash arun@funnelenvy.com Claire Vo CEO, Experiment Engine @clairevo claire@experimentengine.com Michael Brondello Partner Marketing, Lytics @mikebrondello michael.brondello@lytics.io John Provine Product Manager, Optimizely john@optimizely.com @optimizely