#opticon2015

Personalization Using Optimizely Audience Integrations

Clarissa Bukhan Technology Partnerships, Optimizely

Trevin Chow Director of Product, Microsoft

Ravi Venkatesan Conversion Analyst, Citrix

Stacy Hill Analytics Manager, Access Intelligence

Agenda

Why is Personalization Relevant? Panel Discussion featuring Microsoft Store, Citrix, and Access Intelligence Q&A

1

2

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73% of consumers prefer to do business with brands that use

personal information to make their shopping experiences

more relevant – Digital Trends

Data

Audience

Experience

How do I make my data actionable?

How do I know who to target?

How do I deliver the right experience?

The Challenge

EXPERIENCE

DATA

AUDIENCE

#opticon2015

Clarissa Bukhan Technology Partnerships, Optimizely

Trevin Chow Director of Product, Microsoft

Ravi Venkatesan Conversion Analyst, Citrix

Stacy Hill Analytics Manager, Access Intelligence

Q&A

Visit the Optimizely Partner Directory: optimizely.com/partners/technology

#opticon2015

Thank You!

Clarissa Bukhan Technology Partnerships, Optimizely

Trevin Chow Director of Product, Microsoft

Ravi Venkatesan Conversion Analyst, Citrix

Stacy Hill Analytics Manager, Access Intelligence