opticon 2015 -...
TRANSCRIPT
Dear
I’m writing to ask for approval to attend Opticon, Optimizely’s experience optimization
conference, June 17 & 18, 2015 in San Francisco, California. Opticon will be two full days of
education on experience optimization, with best practices, live demos, consulting sessions,
and lessons from industry leaders.
With insights from Opticon, we will be able to advance our team’s optimization strategy and
evangelize the benefits throughout the company. At a total cost of about $ , it's the
most cost-e�ective way to ensure that we’re getting the most from our Optimizely
investment.
I’ve been focused on finding the most e�ective ways to optimize our online channels. At
Opticon specifically, I’d like to discover new solutions that could benefit these conversion
metrics:
In addition to 30+ breakout sessions with a wide range of industry experts, the conference
o�ers the chance to problem-solve with Optimizely employees and technology partners
on-site.
I’ve compiled an approximate budget for this trip:
This conference will be of incredible value to our team’s initiatives. I’ll learn how to
implement and use the latest features and see what’s planned for future Optimizely
releases. I’ll also have a chance to network and meet marketing, web development, and
optimization experts. I’ll be better informed of best practices, strategies, and trends in
experience optimization that will help take our team to the next level.
Thank you for considering this request. I look forward to your reply.
Sincerely,
JUNE 17 & 18, 2015PIER 27, SAN FRANCISCO
OPTICON 2015 IT’S ALL ABOUT THE EXPERIENCE
AIRFARE:
TRANSPORTATION:
HOTEL:
MEALS:
REGISTRATION FEE:
(round trip taxi from airport to hotel)
(3 nights at ~$300)
(2 days at $50)
$ 80
$
$ 900
$ 100
$ 1100
$ TOTAL: