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Martin Niemann OPPORTUNITY SCREENING Presentation for Denzil Watt

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Martin Niemann

OPPORTUNITY SCREENING

Presentation for Denzil Watt

Opportunity Screening

Market Potential

Secret Sauce

Financial Potential

Is this the

right jockey?

Thanks to Sean Templett, Douglass Taylor and Mark Peters

Market Potential

Intermediate

• Is the market big enough?

• Are there gaps in the market

• Are the gaps big enough

Future• Is the market growing?• Is the market accessible?• Fish where the hungry

fish are

Financial Potential

Annuity Revenues

Strategic values

Financial sustainability

Value of the innovation

• Cost

• Business model

• Market space

Technical IP

Competitive lead time

Secret Sauce

Jockey

• Investors focus on the jockey

• Track record

• Domain Knowledge

• Reputation

• Result in the ability to mobilise partners and people

Risk

Competitive response

Legislative hurdles

Regulation

How can I exist if early projections are wrong

Questions

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