Opportunity and the Long Tail

Liz Ward, CEOAustralian Tourism Data

Warehouse

Women Chiefs of Enterprises InternationalAnnual Conference9 October 2009

Bell Curve – Normal Distribution

Fat Head

Long Tail

One Tail Distribution

Sales made for less usual goods within a very large choice, which can return a

profit through reduced marketing and distribution

costs.

http://en.wiktionary.org/wiki/long_tail

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20072009

Accommodation Page Impressions through ATDW distributors

2002

Slide 15

Intelligent tourism distribution

www.atdw.com.au

The fastest growing segment on Facebook is 55-65 year

old women

80% of companies are using LinkedIn as their primary tool to find employees

> 200,000,000 Blogs

54% of bloggers post content or tweet daily

34% of bloggers post opinions about products

and brands

78% of consumers trust peer recommendations

Only 14% trust advertisements

80% of Twitter usage is on mobile devices

1.48 Million members

107,000 fans

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Thank you