1. RomaniaOpportunities

2. Technological facts 3. Technological facts 2011 vs 2010+26% in IT market main driver Laptops+ 1.5% in telecommunication businessmain driver smartphones25% of the sold terminals are smartphones in Q1 2011 vs4% in Q1 2010Mobile penetration >110%Technological playground for mobile companies (GSM, 4. RegulationsCookie issue: Opt-out has been voted with visible optionand clear informationNo imposed set of regulations for advertising but fair bestpracticesIAB formats for the large majority of the campaigns 5. Available dataSATI adudience study performed by BRAT (local IFABC)SNA Focus consumer study (BRAT)MIPO advertising consumption study (BRAT)ROADS semestrial study-GFK-IAB 6. Technologies availableComprehensive set of ad-serversPBT 3 networksCPC networks Google, Facebook, eTargetUnderlined words 3 companies 7. 2011 8. Next 9. Thank YouCalin RotarusCalin.rotarus@arbointeractive.ro