opportunities for cross-border publishing: eastern & central europe
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Opportunities for cross-border publishing: Eastern & Central Europe. Andreas Wiele Member of the Board, President Magazines and International Axel Springer AG, Germany. 18 countries more than 300 million people more than 25 languages Today`s focus on 4 markets: Hungary, Poland, - PowerPoint PPT PresentationTRANSCRIPT
Opportunities for cross-border publishing: Eastern & Central Europe
Andreas WieleMember of the Board,
President Magazines and InternationalAxel Springer AG, Germany
– 18 countries
– more than 300 million people
– more than 25 languages
Today`s focus on 4 markets: – Hungary, – Poland, – Czech Republic and – Russia
Eastern & Central Europe
Newsstands, newsstands, newsstands: Can you tell them apart?
Total advertising expenditure (in m €)
155
416
1085
225
806
2287
239
464
879
700
1400
1280
0
500
1000
1500
2000
2500
Hungary Poland CzechRepublic
Russia
1994
1997
2001
319% growth in 7 years
Source: FIPP handbook 2002/2003
France 2001: 9 620
Magazine adspend 2001 (in m €)
146
336
198
160
0
50
100
150
200
250
300
350
Hungary Poland CzechRepublic
Russia
But total magazine spendings of all markets combined are only 26% of France alone
* Share of magazinesSource: FIPP handbook 2002/2003
France: 3 243 (34%)
13%* 15% 23% 13%
Top 5 circulation 2002/2003
Hungary Poland Czech Republic Russia
Story 380 Tele Tydzien 1 429 Vlasta 225 7-Dney 865
Nok Lapja 308 Zycie na goraco 671 Rhythmus Zivota 224 Liza 580
Tvr-Hét 292 Dobre Rady 537 Tydenik Televize 200 Readers Digest 450
Szines RTV 290 Przyjaciolka 527 Kvety 186 Czas dla was 420
Kiskegyed 223 Claudia 510 Chvilka pro tebe 185 Vot Tak 400
Source: publisher`s statement, without supplements
8 women`s magazines6 TV-listings magazines2 people magazines2 gossip magazines and2 general interest magazines
Women`s and TV-listings magazines are pan-European bestsellers
Panelists
• György Szabo, Chief Executive Officer, Sanoma Budapest Publishing House Ltd., Hungary
• Zbigniew Napierala, General Director, Edipresse Poland S.A., Poland
• Tomas Böhm, General Manager, Ringier CR a.s., Czech Republic
• Victor Shkulev, Chairman of the Board, Hachette Filipacchi Shkulev, Russia