(opponents of soda taxes) $94,935,999 · 2020-01-03 · expenditures 2016 soda tax opponents'...

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Big Soda’s Spending Spree to Fight Public Health Measures Closing in on $100 Million Since 2009 when policymakers began seriously considering soda taxes at the federal, state and local levels, Big Soda has written blank checks to oppose them, as well as other public health measures such as warning labels. No Limit to the Spending to Fight Soda Taxes in 2016 Big Soda’s spending to oppose communities’ efforts to protect their health has gone off the charts in 2016, reaching $39 million. With a week to go before voters speak on November 8 in Albany, Oakland and San Francisco in California and in Boulder, Colorado, Big Soda is trying to drown out the communities’ voices with misleading mailers and advertising. Having already lost in the Philadelphia City Council, the industry is now challenging that city’s sugar-drink tax in court. Here’s how industry has spent its money. Center for Science in the Public Interest | 1220 L Street, NW, Suite 300, Washington, DC 20005 | cspinet.org The American Beverage Association, Coca-Cola, and PepsiCo—Big Soda’s Big Three—have been writing blank checks for years to oppose soda taxes and other public health measures, like warning labels, across the country. In 2016, that spending has exploded exponentially. UPDATED TOPLINE TOTAL FOR 2009-2016 (OPPONENTS OF SODA TAXES) $94,935,999 Soda excise tax of one cent per ounce at the distributor level San Francisco CA PROPOSITION V $20,472,179 $7,470,184 SODA TAX SUPPORTERS' EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 $6,165,032 $6,826,691 SODA TAX SUPPORTERS' EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 $193,388 $5,023 SODA TAX SUPPORTERS' EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 Albany CA Soda excise tax of one cent per ounce at the distributor level MEASURE O1 Philadelphia PA $11,189,370 $2,520,163 SODA TAX SUPPORTERS' EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 Already passed but ongoing lawsuit will be costly BILL NO. 1601760 Oakland CA Soda excise tax of one cent per ounce at the distributor level MEASURE HH $278,378 $747,685 SODA TAX SUPPORTERS' EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 Boulder CO Soda excise tax of two cents per ounce at the distributor level MEASURE 2H Breakdown of expenditures for tax opponents. $ 1,698,016 mailers TAX San Francisco, CA $ 14,117,769 paid advertising TAX TAX TAX TV $11,934,188 RADIO $33,500 DIGITAL $1,696,128 PRINT $453,953 TAX TAX $ 695,543 mailers TAX Oakland, CA $ 2,960,036 paid advertising TAX TAX TAX TV $1,942,609 DIGITAL $855,463 PRINT $161,964 TAX TAX $ 4,200 mailers TAX Albany, CA $ 57,469 paid advertising TAX TAX TV $48,069 DIGITAL $9,400 TAX TAX $ 10,890,461 radio, tv, & print ads Philadelphia, PA $ 296,682 direct lobbying of city officials TAX TAX TAX TAX $ 71,712 mailers TAX Boulder, CO $ 67,515 paid advertising TAX TAX TAX TV $30,000 DIGITAL $13,559 PRINT $23,956 TAX TAX TAX

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Page 1: (OPPONENTS OF SODA TAXES) $94,935,999 · 2020-01-03 · EXPENDITURES 2016 SODA TAX OPPONENTS' EXPENDITURES 2016 Boulder CO Soda excise tax of two cents per ounce at the distributor

Big Soda’s Spending Spree to Fight Public Health Measures

Closing in on $100 MillionSince 2009 when policymakers began seriously considering soda taxes at the federal, state and local levels, Big Soda has written blank checks to oppose them, as well as other public health measures such as warning labels.

No Limit to the Spending to Fight Soda Taxes in 2016Big Soda’s spending to oppose communities’ efforts to protect their health has gone off the charts in 2016, reaching $39 million. With a week to go before voters speak on November 8 in Albany, Oakland and San Francisco in California and in Boulder, Colorado, Big Soda is trying to drown out the communities’ voices with misleading mailers and advertising. Having already lost in the Philadelphia City Council, the industry is now challenging that city’s sugar-drink tax in court. Here’s how industry has spent its money.

Center for Science in the Public Interest | 1220 L Street, NW, Suite 300, Washington, DC 20005 | cspinet.org

The American Beverage Association, Coca-Cola, and PepsiCo—Big Soda’s Big Three—have been writing blank checks for years to oppose soda taxes and other public health measures, like warning labels, across the country. In 2016, that spending has exploded exponentially.

UPDATED TOPLINE TOTAL FOR 2009-2016 (OPPONENTS OF SODA TAXES)

$94,935,999

Soda excise tax of one cent per ounce at the distributor level

San Francisco

CA

PROPOSITION V

$20,472,179

$7,470,184

SODA TAX SUPPORTERS'EXPENDITURES 2016

SODA TAX OPPONENTS' EXPENDITURES 2016

$6,165,032

$6,826,691

SODA TAX SUPPORTERS'EXPENDITURES 2016

SODA TAX OPPONENTS' EXPENDITURES 2016

$193,388

$5,023

SODA TAX SUPPORTERS'EXPENDITURES 2016

SODA TAX OPPONENTS' EXPENDITURES 2016

Albany

CA

Soda excise tax of one cent per ounce at the distributor level

MEASURE O1

Philadelphia

PA

$11,189,370

$2,520,163

SODA TAX SUPPORTERS'EXPENDITURES 2016

SODA TAX OPPONENTS' EXPENDITURES 2016

Already passed but ongoing lawsuit will be costly

BILL NO. 1601760

Oakland

CA

Soda excise tax of one cent per ounce at the distributor level

MEASURE HH

$278,378

$747,685

SODA TAX SUPPORTERS'EXPENDITURES 2016

SODA TAX OPPONENTS' EXPENDITURES 2016

Boulder

CO

Soda excise tax of two cents per ounce at the distributor level

MEASURE 2H

Breakdown of expenditures for tax opponents.

$1,698,016mailers

TAX

San Francisco, CA

$14,117,769paid advertising

TAXTAXTAX

TV$11,934,188

RADIO$33,500

DIGITAL$1,696,128

PRINT$453,953

TAX

TAX

$695,543mailers

TAX

Oakland, CA

$2,960,036paid advertising

TAXTAXTAX

TV$1,942,609

DIGITAL$855,463

PRINT$161,964

TAX

TAX

$4,200mailers

TAX

Albany, CA

$57,469paid advertising

TAXTAX

TV$48,069

DIGITAL$9,400

TAX

TAX

$10,890,461radio, tv, & print ads

Philadelphia, PA

$296,682direct lobbying of city officials

TAX

TAXTAX

TAX

$71,712mailers

TAX

Boulder, CO

$67,515paid advertising

TAXTAXTAX

TV$30,000

DIGITAL$13,559

PRINT$23,956

TAX

TAX

TAX