operator's survival guide, episode 1: rules of engagement - tv connect 2013
DESCRIPTION
Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simply feel natural. This is the challenge operators and content service providers’ face in developing a complete living room experience for their subscribers. So the question is how do you cope with this challenge and keep users and viewers engaged with your service offering? Join Haggai Barel; VO’s Deputy CEO to learn about the practices used to achieve this goal. A number of topics will be covered including: 1. Here is the data, now what’s your story? 2. Persocialization (personal-social) 3. The curse of endless possibilities 4. For every good way there are 100 wrong ones 5. Give me memorable experiences, surprise meTRANSCRIPT
This document is Viaccess-Orca intellectual property
Past
Past
Past Today
Past Today Power to the people
Past Today Power to the people
Past Today Power to the people
Past Today Power to the people
Past Today Power to the people
Past Today Power to the people
Past Today Power to the people
So make it less linear, more contextual
Past Today Power to the people
So make it less linear, more contextual
Past Today Power to the people
So make it less linear, more contextual
Past Today Power to the people
So make it less linear, more contextual
Past Today Power to the people
Past Today Power to the people Tour guide
Past Today Power to the people Tour guide
Past Today Power to the people Tour guide
Past Today Power to the people Tour guide
Past Today Power to the people Tour guide
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
Past Today Power to the people Tour guide Engagement model
This document is Viaccess-Orca intellectual property
http://www.youtube.com/watch?v=s_2agMPkMUs
Shape the ultimate content experience Shape the ultimate content experience This document is Viaccess-Orca intellectual property