openstack: aligning forces for goodlists.openstack.org/pipermail/foundation/attachments/...openstack...
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OpenStack: Aligning forces for good2017 Board Kick Off
MARK COLLIER
01.24.2017
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In 2013, in a galaxy far, far away (Portland)
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➡ Ecosystem: Added more than 600 companies as Members, sponsors and supporters of the Foundation and community
➡ Software: Thousands of regular contributors, dramatically improving usability, upgrades, networking on steady 6-month release cycle
➡ Users: Strong traction across large-scale enterprises, telecoms, universities & government agencies
2010 - 2015: Each force grew #StrongerTogether
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2016 off to a strong start
Hosted largest Summit to dateDemonstrated containers and OpenStack with Google & CoreOS
Highlighted deployments by the largest companies in the world
Most contributors to dateHigher quality release
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The World #RunsOnOpenStackRETAIL/E-COMMERCE FINANCIAL TELECOM ACADEMIC/RESEARCH
ENERGY MANUFACTURING ENTERTAINMENT
SEE MORE USER STORIES AT OPENSTACK.ORG/USERS
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OpenStack launches a new, more broadly relevant, release
Telecoms love the OpenStack Cloud
OpenStack Newton debuts, runs anything at almost any scale
OpenStack issues a Newton law for containers and virtualization
OpenStack Newton serves up a heaping helping of scalability
OpenStack Newton debuts with improved container
features OpenStack’s latest release focuses on scalability and resilience
OpenStack Newton designed to improve
user experience
OpenStack ‘Newton’ unites infrastructure
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20% more production deployments YoY
Production / Full Operational Use (Production)
Under development / in testing (Dev / QA)
Proof of Concept
0 20 40 60 80
34
34
32
34
33
33
27
27
46
22
30
49
14
27
59
14
21
65
11
18
71
September 2016February 2016September 2016April 2015November 2014May 2014November 2013
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NPS scores for deployments trending up
May 2015
September 2015
February 2016
September 2016
0 25 50 75 100
10
11
18
21
37
37
29
26
53
52
53
53
Promoters Passives Detractors
NPS = 32
NPS = 35
NPS = 41
NPS = 43
May 2015 = 243 September 2015 = 252 February 2016 = 313 September 2016 = 233
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• New case studies• Interop progress• Positive analyst reports• Growth in China• Opportunity with NFV
• Layoffs shook upstream morale and brand for the ecosystem
• More user confusion around role of container orchestration systems and AWS “public cloud only” message
But as we ended year…there were some disturbances in the force
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➡ Ecosystem: Recruit and collaborate with key players in containers & NFV ecosystems; continue to harness massive China growth; focus on new delivery models (not just on-prem DIY)
➡ Software: One Platform for bare metal, VMs, and containers will take work across teams; focus on innovation; PTG focused on breaking silos across projects
➡ Users: New User Committee comes to fruition; new Forum for tighter feedback loop; user survey + one-on-one dialog; upstream coaching for contributing organizations
2017: Return of the Jedi, 3 forces align again
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Goal: One platform for bare metal, virtual machines & containers
INVESTMENTS
• Team dedicated to upstream (Kendall Nelson, Mike Perez, Thierry Carrez, Jeremy Stanley, Clark Boylan)
• Ecosystem team working with key players (Heidi Bretz, Ildiko Vanksa, Danny Carreno)
• Thierry leading effort to rationalize various control plane K8s efforts, leveraging ML + PTG & Forum to drive consensus (and TC)
• Dedicated staff joining Kubernetes community (Chris Hoge)
• Investing in relevant events (e.g. Kubecon, Community Days @ OpenStack Summit)
CHALLENGES
• Upstream morale shaken following layoffs, everyone regrouping
• No consensus on best way to deliver one platform, e.g. role of Nova, services to re-use from OpenStack vs consume from other communities
• Fragmented efforts at control plane layer: Fuel CCP, Kolla, OpenStack-Helm, Stackanetes, TripleO, SAP home grown solution – takes time to find common patterns – and more than one may be needed
• Adjacent communities (Docker, Kubernetes) have a lot of other priorities, not all actors view OpenStack positively
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Perception Challenges
CHALLENGES
• “Public cloud is the only true cloud”… “and that’s AWS”
• “No one wants to manage their own infrastructure anymore”
• “Containers will replace OpenStack”
• “Contribution to OpenStack is declining”
• Confusion about “What is OpenStack”?
PROACTIVE RESPONSE
• Private cloud is what’s next. Companies moving workloads from AWS to Private OpenStack, realizing major cost savings
• Ecosystem stepping up to offer private cloud with the hands-off benefits of public cloud (Platform 9, Rackspace, Mirantis, others)
• Containers are complementary & rapidly being integrated (Kolla, Fuel CCP, Kuryr, Magnum); highlight innovation & position non-nova centric deployments as a win
• Investment and contribution growing globally, focus more on ecosystem wins
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Messaging StrategyCosts less, does more. Aggressively position cost savings & business value against AWS-only tactic in a multi-cloud world.Open Infrastructure. Position OpenStack as the home of open infrastructure and innovation in amongst the emerging technology landscape
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➡ Pre-Ocata press tour: evolution of private cloud, new delivery models & innovation➡ Revamp Project Navigator to expose more innovation and let OpenStack projects stand on their
own (e.g. it’s a win if someone uses Kubernetes + Keystone + Cinder)➡ Large-scale campaign to change the perception of private cloud & OpenStack: cost savings,
one platform, containers & SaaS enabling new consumption models➡ Expand content focus for Summit & Superuser to broader “open infrastructure” theme to create a
larger funnel: ex. Open Source Days in Boston➡ Shift industry event strategy to relationship building & positioning amongst emerging technology
landscape (KubeCon, DockerCon, even AWS re:invent)➡ Shift appdev strategy from one to many to one to few key platforms that must work well on
OpenStack➡ Asks of the board: 1) Help with building relationships with adjacent communities and 2) Help shape
the long term vision, working hand in hand with the TC and rest of technical community.
Tactics: Going on the offense
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@OpenStack
THANKS.Have a good time with OpenStack
openstack openstack OpenStackFoundation