openmind - digital services presentation

Technologically Intelligent

27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL 2

Digital Services Presentation

Who we are Our Agency Model. Partners, Services, People & Portfolio

Our Clients & Partners We have a panel of 35 active clients from different categories & markets

Blue Air  Openmind’s expertise and competencies in developing digital solutions - web, social media, mobile - and tactical integration allowed us to solve all the issues encountered and to satisfy the needs of our clients.

 We see Openmind as a long term strategic partner.

Mirela Tudorache – Secan, Marketing Director


Kanal D Romania

 Openmind proved to be a valuable partner that demonstrated very good skills and experience in digital. We discovered wonderful initiatives thought through by serious, positive, and pro-active attitudes within a spirit of innovation.

Ugur Yesil,

General Manager


eightytwenty Ireland

 While trying to find an online expert to become our digital partner, we experienced many European agencies. After multiple tries and disappointments, we were delighted to discover in Romania the one to become our agency of choice: Openmind Concept.

 During our 3 year partnership so far, we were delighted to discover a serious and innovative company, that delivers in time and according to our expectations on all the projects we have partnered on.

David Connor,

CEO


How the agency is modelled It has 5 main functions:

1.  Strategy & Planning

2.  Client Services

3.  Project Management

4.  Design Studio

5.  Development Studio


The Planning Function Our Strategic Process to Deliver Orchestrated Digital Experiences

Creative Business Idea We base our planning on a established model that looks at the consumer, the category and the brand as we are seeking to generate insights and to identify opportunities.

New Consumer Decision Journey We apply these insights and ideas to the new consumer decision journey modelled by McKinsey. We use it to replace the traditional purchase funnel in order to get an effective performance measurement and to identify ways to optimize conversion.


Company-‐driven Marke1ng

Past Experience

Advocacy

Product Experience


Past Experience

Advocacy

Product Experience


Past Experience

Advocacy

Product Experience

Methodology

DELIVERY DEVELOPMENT DESIGN DEFNITION

We use a modified version of the PRINCE2 methodology for effective project management to focus on what a project is to deliver…


Methodology …while we activate various documents and resources to deliver on the process.


6 Thinking Hats Workshops As we believe in collaboration, our workshops are designed around sourcing insights and generate new ideas from everyone involved and exposed to the same business aspects.

Planning & Market Research Resources We have full access to various resources and partners that help us understand trends and consumer behaviours as they happen

Case Studies How We Delivered Better and Grew Relationships

Bulmers deCider How Augmented Reality Drives Sales


deCider Objective:

The objectives of the campaign were to drive on-trade sales of Pint Bottles of Bulmers Original and Light. The effectiveness of this is to be measured on app downloads, competition entrants, and (obviously) sales!


deCider Solution:

We developed the Bulmers deCider augmented reality (AR) app. The app allows consumers to ‘scan’ their Pint Bottle to reveal the Bulmers Orchard. From the label, they can then enter a unique code that will instantly tell them if they have won one of the prizes on offer at that time.

Watch the ‘how to video’:http://bit.ly/deCider


deCider Solution:

The campaign is ongoing however results are very strong. The Bulmers deCider went to number one in its category on the Appstore within 24 hours of launch. 33% of download target was hit in the first week. In addition, Bulmers is the first Irish brand to use Augmented Reality to drive an on-pack promotion in Ireland. And sales volumes saw an increase of 12% this summer (compared to previous summer) that can be related back to the usage of the app.


Blue Air Building Smart for Smart Flying


Blue Air Objective:

Building and consolidating a strong online presence that will massively increase sales, raise customer loyalty by offering a secure, trustful and easy to use environment for new and existing flight booking customers and decrease operational costs for the sales and customer care departments.


Blue Air Solution:

Designing and building a digital ecosystem that will enable Blue Air booking services on various digital environments and devices – web / desktop and mobile:

•   Desktop website

•   Mobile website •   Facebook application

Designing and building a secure, ergonomic and complete online flight booking environment offering customers multiple payment, booking, pre-flight and post-flight options, awarded in 2013 by eTravel Awards


Blue Air Solution:

Raising customer loyalty through constant actions:

•   Social media applications (contests and campaigns)

•   Rewarded online applications (Get Rid of Your Boss and Get Rid of Your Boss Reloaded – awarded in 2012 and 2013 at eTravel Awards

•   Email marketing

Implementing intranet applications that integrate to the main website and booking engine and reduce the amount of requests to customer care departments by offering automated answers to customers’ issues and questions.


Blue Air Solution:

Maintaining and improving the whole ecosystem with a dedicated Openmind technical team available 24/7 with instant reaction times and on-the-spot solutions that will solve any issues in enough time to avoid loss of conversions.

Constantly and pro-actively acting as a reliable partner in all Blue Air’s activity into the digital environment


Blue Air Results:

Raising and maintaining a growth trend in website traffic, despite Blue Air’s variations in awareness and brand perception

Dramatically increasing conversion rate by implementing the highly optimized online booking system

Reducing Blue Air’s internal operational costs for the customer care department

Organically grew a database of loyal customers that form Blue Air’s advocates

Raising Blue Air’s awareness by designing and implementing awarded online products


Blue Air – The Hashtag Project Seamless Flight Tickets Search Brought Straight on Facebook - zboracum.ro & fb.com/BileteBlueAir


The Hashtag Project Objective:

Smart technologies for a Smart Flying company – keeping Blue Air ahead of other flight operators in the digital environment


The Hashtag Project Solution:

Openmind designed a concept called “Zboara in 3 cuvinte” (fly with three words) based on the new Facebook Hashtags. The concept was implemented as:

•   A Facebook hashtag based flight search engine, directly on Facebook walls! Simple and handy to use, only with 3 words: #zbor from to. The automatic response containing the flight quote or other engaging messages is posted directly on users’ Facebook walls.

•   A supporting micro-site with a very modern and engaging user interface based on strong visuals from Blue Air destinations and their landmarks


The Hashtag Project Solution:

Developing a quick integration to all the internal booking and reservation systems as to offer light-speed search results and accurate quotes for the flights.

Offering maintenance services to maintain and manage the whole system


The Hashtag Project Results:

The campaign was launched these days, and we are expecting to see:

•   A substantial raise in flights search immediately after launch

•   A substantial raise in flight bookings

•   Campaign’s uniqueness transformed it in a viral PR tool for the company and its services

•   Blue Air to strongly raise its awareness on all flight-related news and promotions based on the “zbor” keyword, as being the first company in Romania to use the #zbor hashtag and automatically quote flight prices on Facebook.


Kanal D The Most Likeable Entertainer. We Like It!


Kanal D Objective:

Creating and maintaining a digital ecosystem for the young TV station that will sustain and contribute to the growth in awareness, audience and sales of the young TV station.


Kanal D Solution:

Designing and building new and modern digital properties that expose TV station’s shows and stars, serving the Programming, Marketing, PR and Sales departments:

•   A new redesigned and optimized desktop website

•   Mobile website

•   Facebook pages and landing pages for top shows

•   Microsites for top shows


Kanal D Solution:

Introducing engaging features that bring, keep and return visitors on the website:

•   Discussion boards and forums

•   Live streaming on web and mobile devices (with real-time conversion) for certain top shows

Raising visitors loyalty through constant actions:

•   Social media applications (contests and campaigns linked to most popular shows like “Vrei sa fii milionar?” or “Draga mea prietena”)

•   Email marketing – sending and measuring results for daily newsletter campaigns to Kanal D subscribers


Kanal D Solution:

Creating a secure, ergonomic and easy-to-use CMS that helps editors and content managers to publish and manage content - news, shows, stars, TV schedule and multimedia galleries.

Maintaining and improving the whole ecosystem with a dedicated Openmind technical and design team available 24/7 with fast reaction times


Kanal D Results:

Immediate (30 days after launch) raising the traffic with 50% on the Kanal D main website

Doubling the number of visitors by launching microsites for top shows

Growing an organic contact database of loyal customers that form an interested audience for Kanal D’s shows


Bank of Ireland – AllAboutBusiness.ie Sponsorship Evolved into the Largest SME Community in Ireland


Bank of Ireland Objective:

Creating an online location place to promote the Bank of Ireland sponsored Dragons’ Den (Arena Leilor) show


Bank of Ireland Solution:

Extrapolating the idea of businesses being presented online and creating user generated content online, we developed a concept whose target was to actively help BOI grow its B2B community and raise leads based on an organic grown database.



The concept is called All About Business and is implemented as:

•   a portal for business owners and representatives to connect, discuss, share problems, knowledge and news

•   a powerful engine to match and connect businesses and opportunities based on interests collected through social profiles

•   a place to present the Dragons Den show, jury, contestants

•   a room for the Dragons’ Den fans to become actively involved into the show through an engaging game called “The Sixth Dragon” and other tools like live chats, multimedia galleries, ratings and reviews, blogs a.s.o.



Developing a powerful CMS to handle all the content generated into, by and for the portal

Offering maintenance services to maintain and manage the whole system


Bank of Ireland Results:

Over 100.000 unique registered users and business profiles into the portal

Over 10.000 business leads generated from the active users

A unique profiling dashboard that collects personal, social and transactional data to generate real-time business intelligence


Kofi Annan Dialogues Live* Social TV Put in the Hands of Young Leaders dialogueslive.kofiannanfoundation.org

27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL 46 * Google Hangouts featured case study

Kofi Annan Dialogues Live Objective:

Helping One Young World Foundation in connecting Kofi Annan to young leaders all over the world.


Kofi Annan Dialogues Live Solution:

Developing a concept based on the idea of Social TV looking to get Mr. Annan as engaged as possible with the relevant audience and allowing technology to express his personal brand while not missing the context of One Young World.


Kofi Annan Dialogues Live Solution:

The concept was materialized into a powerful micro-site embedding the newest technologies in the field:

•   A Google Hangouts integrated live streaming module, for live interventions and live debates with connected audience all over the world.

•   Live chat with social connections to enable speakers and audience connect and share ideas

•   A powerful CMS to manage the live feeds

•   Real-time insights so that we keep the community focused on the most relevant and compelling subject matter


Kofi Annan Dialogues Live Results:

Over 10.000 live streaming watchers in 3 live interventions so far

Over 1.000 unique viewers connected through social logins and actively involved during each hangout


Software & Innovations Our Own Products Built for Business Intelligence, TV-commerce & Live Data Visualization

Ripple Platform – rippleplatform.com SaaS platform that provides tailored social plugins to build social engagement across web, mobile & social touchpoints & to deliver Actionable Live Intelligence(c) through proprietary insights & analytics

Telekinesis – The First Smart TV Commerce Platform A platform solution to build and deploy commerce applications or any other type of applications on Smart TVs. SaaS solution for the future of TV.

Open Chart Lab – Data Visualization Library A data visualization library - powered by Ripple – that is capable to display live data on any device. It includes a comprehensive set of effects and animations that can generate dynamic realtime Infographics. E.g. client.rippleplatform.com/havas/worldwide/

Media Planning Resources We Drive Insights Through Analytics to Optimize Communications

Adaptive Marketing: Interact – Learn - Target An effective communications planning tool that looks at transforming data into insights before optimizing or doing pivotal changes to the way communications are modelled.

Media Networks We can access the main advertising networks relevant on the Romanian market.

And we are part of the network of agencies that receive constant updates on new ad formats:

•   MS Ads Magnetic Canvas, Xbox NUads, versaTiles

•   Google AdWords Enhanced Campaigns

•   Facebook Newsfeed Video Ads


Thank you!


openmind - digital services presentation

Documents

customer care departments

young tv station

blue air solution

offering maintenance services

social media applications

hashtag project solution

blue air

substantial raise