Opening Opening PowerPointPowerPoint

1.03 Identify the scope and 1.03 Identify the scope and importance of the fashion importance of the fashion industry to our economyindustry to our economy..

The Fashion Industry’s The Fashion Industry’s Impact on the U.S. Impact on the U.S.

EconomyEconomy Fourth leading Fourth leading

employer in the U.S.employer in the U.S. Apparel industryApparel industry

Over $20 billion in Over $20 billion in annual salesannual sales

Employs over 1 million Employs over 1 million peoplepeople

U.S. Apparel IndustryU.S. Apparel Industry

WomenswearWomenswear MenswearMenswear Infants and Infants and

childrenchildren AccessoriesAccessories

The Womenswear IndustryThe Womenswear Industry WomenswearWomenswear: : All apparel worn by All apparel worn by

females aged 14 and over.females aged 14 and over. Largest and most important retail Largest and most important retail

segmentsegment More than 60% of all apparel salesMore than 60% of all apparel sales Employs hundreds of thousands of Employs hundreds of thousands of

peoplepeople Ranges from small family-owned Ranges from small family-owned

businesses to large multi-million dollar businesses to large multi-million dollar corporationscorporations

Menswear IndustryMenswear Industry

MenswearMenswear: : All apparel for males All apparel for males aged 17 and over.aged 17 and over.

Produces billions of dollars worth Produces billions of dollars worth of merchandise each year in of merchandise each year in plants throughout the worldplants throughout the world

Changes slowly, but interest and Changes slowly, but interest and demand continue to growdemand continue to grow

Sportswear is the fastest growing Sportswear is the fastest growing segment.segment.

Infants’ and Children's Infants’ and Children's Apparel IndustryApparel Industry

Infants’ apparelInfants’ apparel: : Apparel for babies and Apparel for babies and toddlers younger than 3 years of age.toddlers younger than 3 years of age.

Children’s apparelChildren’s apparel: : Clothing for girls ages Clothing for girls ages 3 through 13 and boys ages 3 through 16.3 through 13 and boys ages 3 through 16.

Becoming increasingly important to Becoming increasingly important to economy economy

One of the more stable divisions due to One of the more stable divisions due to increased demand for children's fashions increased demand for children's fashions in general. Better children's garments in general. Better children's garments include designer labels such as Tommy include designer labels such as Tommy Hilfiger.Hilfiger.

The Accessories The Accessories IndustryIndustry

• AccessoriesAccessories: : The articles added to The articles added to complete or enhance outfitscomplete or enhance outfits..

• Viewed as impulse items that bring Viewed as impulse items that bring additional revenues to companiesadditional revenues to companies

• Experienced a boost due to licensing Experienced a boost due to licensing agreementsagreements

• Extend a consumer’s wardrobe; Extend a consumer’s wardrobe; especially important in poor especially important in poor economic timeseconomic times

The Household IndustryThe Household Industry

Accounts for 40% of all textile productsAccounts for 40% of all textile products Average product lifespan is 10 years.Average product lifespan is 10 years. Colors and patterns slower to change Colors and patterns slower to change

than in apparelthan in apparel

The Household Industry The Household Industry (cont.)(cont.)

Floor coverings divisionFloor coverings division CarpetingCarpeting Area rugs, oriental rugs, and throw Area rugs, oriental rugs, and throw

rugsrugs Home furnishings divisionHome furnishings division

Window treatmentsWindow treatments FurnitureFurniture Miscellaneous itemsMiscellaneous items

Domestics divisionDomestics division Bed linensBed linens Bathroom itemsBathroom items Table and kitchen linensTable and kitchen linens

Four Major Segments Of Four Major Segments Of The Fashion IndustryThe Fashion Industry

Textile segmentTextile segment Apparel Apparel

manufacturing manufacturing segmentsegment

Retail segmentRetail segment Auxiliary groupAuxiliary group

Textile SegmentTextile Segment

Textile segmentTextile segment: : The initial segment The initial segment in the fashion process.in the fashion process. Steps include:Steps include:

Fiber productionFiber production Yarn productionYarn production Fabric manufacturingFabric manufacturing Fabric finishingFabric finishing

Apparel Manufacturing Apparel Manufacturing SegmentSegment

Apparel manufacturing Apparel manufacturing segmentsegment: : That part of That part of the fashion industry that the fashion industry that produces finished produces finished garments and garments and accessories.accessories. Functions of the Functions of the apparel segment apparel segment include:include:

DesigningDesigning ManufacturingManufacturing Apparel sellingApparel selling

Retail SegmentRetail Segment

Retail segmentRetail segment: : The part of the The part of the fashion industry that includes fashion industry that includes selling merchandise directly to selling merchandise directly to consumers.consumers.

Buying from the manufacturer or Buying from the manufacturer or wholesalerwholesaler

Selling to the consumerSelling to the consumer

Auxiliary GroupAuxiliary Group

Auxiliary groupAuxiliary group: : Individuals Individuals and groups of individuals and groups of individuals that support and function that support and function simultaneously with the simultaneously with the retail, apparel retail, apparel manufacturing, and textile manufacturing, and textile segments of the fashion segments of the fashion industry.industry.

Auxiliary Group Auxiliary Group (cont.)(cont.)

Consultants: Researchers and forecasters Consultants: Researchers and forecasters who provide information about colors and who provide information about colors and other trends that are occurring the other trends that are occurring the consumer marketplace.consumer marketplace.

AdvertisersAdvertisers: : Individuals who, by visiting Individuals who, by visiting fashion markets and showings, produce and fashion markets and showings, produce and disseminate the latest fashion information disseminate the latest fashion information to educate both consumers and working to educate both consumers and working members of the fashion industry.members of the fashion industry.

PromotersPromoters: : Trade associations, trade Trade associations, trade publications, models, modeling agencies, publications, models, modeling agencies, photographers, and others that play a part photographers, and others that play a part in promoting the merchandise.in promoting the merchandise.