opening making social work for your business


Making Social Work for your Business Richard Beattie, Senior Director, Oracle Social


Agenda

Introduction, Rich Beattie

Presentations from: – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk – Mat Morrison, Social Media Strategy Director, Starcom MediaVest

Group – Cathy Ma, Head of Social Media, IPC – Robin Grant, Global Managing Director, We Are Social – Marco Fenton, Head of Social Media, Luxury Hotels Group


The social world is changing

“Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind, and actions of the connected customer.” Brian Solis, author of The End of Business As Usual


Recruitment Selling

Enterprise

Marketing Service

What does this mean for businesses?


Today’s session

How to communicate the value of social internally – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk

How to measure ROI and the value of social across an organisation – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC

How to engage relevantly on both global and local levels – Robin Grant, Global Managing Director, We Are Social – Gemma Trippas, Social Partnerships Manager, Oracle