opencage data and sustainable business models for open data
DESCRIPTION
A talk presented by Ed Freyfogle 25th Sept 2014 at the APIconUK conference in London. The talk introduces the OpenCage geocoder and describes our considerations in developing a sustainable and scalable business model around open data.TRANSCRIPT
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A meta-geocoding API
Ed Freyfogle - @freyfogleAPIconUK - 25 Sept. 2014
http://opencagedata.com@opencagedata
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Problem
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Where are we?
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(c) OpenStreetMap contributors
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51.5007703,-0.1164174
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London!
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London!
Lambeth!
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London!
Lambeth!
Waterloo!
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London!
Lambeth!
Waterloo! England
York Road
Zone 1SE1 7UT
United Kingdom
Westminster Bridge Rd
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placename long/lat
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placename long/lat
forward
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placename long/lat
forward
reverse
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Yes!
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Yes! but …T&Csexpensive at volume
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OpenStreetMap
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Yes!
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Yes! but …not for high volume usevariable coverage
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Yes!
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Yes! and …one API, many geocodersfree as in freedomannotations
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You Geonames
and more
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Open datause with any map you like cache as long as you likefix itget creative
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Annotationstimezones OS gridrefs geohashwhat3wordsmore coming, suggestions welcome
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Start geocoding:opencagedata.com
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Free as in freedom
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What does it cost?
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Bigger question
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Can we build a sustainable, scalable product business around an open data API?
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not scalable
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What is the differentiator?
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The Moat
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Competition
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Competition is any way that consumers address the problem.
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Direct and indirect competition
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Direct - other API providers (closed and open)
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Indirect - build it themselves
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Indirect - do nothing
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But how exactly?
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Direct
ProductPricePlacementPromotion
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Indirect
EducationAwarenessReduce trial barrier
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Product
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- add to the open data- curating the open data
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Annotationstimezones OS gridrefs geohashwhat3wordsmore coming, suggestions welcome
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"timezone" : { "name" : "Europe/London", "now_in_dst" : 1, "offset_sec" : 3600, "offset_string" : 100, "short_name" : "BST" }
Very common use case
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Go niche
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"OSGB" : { "easting" : 530711.341, "gridref" : "TQ 307 797", "northing" : 179728.745 },
Viewed globally, the UK is niche
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Not niche to them
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Keep it simple
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Can we get their help?
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Our goal:1 + 1 > 2
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Value through curation / editing
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You Geonames
and more
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Too much of a good thing
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spendnetwork.com
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Where?
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Berlin
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NOT “Berlin, Berlin”
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Our goal:1 - 1 > 0
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Partners/Allies?
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Enemy of my enemy is my friend
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The enemy is business as usual
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what3words
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epic.limit.diary
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Pricing?
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Consider many models
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traditional model
usage
cost
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The enemy is business as usual
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“The fee is based on the formula (number of users * $0.001), so the earlier you join, the less you pay.”
pinboard.in
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Final points:
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Start geocoding:opencagedata.com
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See you at #geomob4 Nov. geomobldn.org
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theodi.org
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http://opencagedata.com@opencagedata
Thanks! Questions?
Ed Freyfogle - @freyfogleAPIconUK - 25 Sept. 2014