open yahoo! - an audience platform for the web
DESCRIPTION
Cody Simms' presentation from Yahoo!'s Open Hack NYC Developer Conference on October 9, 2009.TRANSCRIPT
Cody Simms Sr. Director Product Mgmt
Yahoo! Open Strategy [email protected]
Open Yahoo!:
An Audience Platform for the Web
Open Hack – Tech or Business Opportunity?
• Lots of great tech • YQL • Pipes • YUI • Geo & Fire Eagle • Hadoop, OpenID, OAuth, Caja • Etc
• But this time we’re also bringing a direct business opportunity
• Audience. Lots of it.
Open Yahoo! – Our Audience is the Platform
YAHOO! TOOLBAR
HOME PAGE
330M USERS
YAHOO! MAIL
300M USERS
YAHOO! MESSENGER
120M USERS MY YAHOO!
45M USERS
Two Ways Build Audience through Yahoo!
1) Home Page Applications
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
Deploy applications into Yahoo!.
Build an audience on Yahoo!.
2) Yahoo! Updates
Syndicate UGC from your site to Yahoo!
Get referral traffic back to your site.
UPDATES …more coming soon
Home Page Applications
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon
The New Y! Home Page – Now Open to Anyone
Yahoo! Application Platform (YAP) – Self-Service
…from Anywhere
YAP – Standards-Based
Apps on Y! Home Page: Small View
Apps on Y! Home Page: Canvas View
http://www.joyent.com/developers/yahoo/
Announcement!
Learn more about YAP – Today’s Sessions
• Building your app on Yahoo! – Right now
• Yahoo! Application Technical Deep Dive - 2:00 pm
• Building your app on Yahoo!: The Partner Perspective - 3:00 pm
http://developer.yahoo.com/homepage/
Yahoo! Updates
USERS
PUBLISHERS
YAHOO! Displays Updates On top trafficked sites
Perform social actions on websites
Get referral traffic back
UPDATES
Yahoo! Updates – A Social Referral Engine
Yahoo! Updates – Social Syndication via Y!
Y! Updates & Social APIs: 2 Ways to Implement
Direct Integration…
Leverage Yahoo!’s 600+ million users in your social applications with Yahoo!’s Social APIs.
CONTACTS
SOCIAL DIRECTORY
UPDATES
STATUS
1
Serving Key Needs
• User profiles and connections • UGC: Ratings, Polls, Comments, Status • Enterprise features and support
Integrated Services
2 Industry Leading Providers
New Yahoo! Mail
YAHOO! CONFIDENTIAL
New Yahoo! Home Page
New Yahoo! Messenger
YAHOO! CONFIDENTIAL
New Yahoo! Toolbar
Rest of Yahoo! Network – Producing Updates
• Yahoo! Buzz
• Yahoo! Sports
• Yahoo! Finance
• Yahoo! Answers
• Flickr
• Yahoo! Groups
• Yahoo! Games
• Wretch (Taiwan)
• Yahoo! Music
• Yahoo! Profiles
• Yahoo! Video
• Yahoo! Movies
• Yahoo! TV
• Yahoo! Travel
• Yahoo! Cars/Autos
• Yahoo! Fantasy Sports
• Y! Taiwan Auctions
• Y! Vietnam 360 Plus
• Many, many more; over 50+ Y! Properties
YAHOO! CONFIDE
NTIAL
http://developer.yahoo.com/updates/
http://developer.yahoo.com/social/
Learn more about Y! Updates – Today’s Sessions
• Rise of Social Referrals - 2:00 pm
• Leveraging the Social Web - 2:20 pm
• Yahoo! Social APIs & SDKs - 4:10 pm
It’s Hack Day…Don’t Forget the Tech!
Yahoo! Query Language (YQL)
• Select * from the Internet - 12:00 pm
• http://developer.yahoo.com/yql/
YUI 3
• Solving Problems with YUI3 - 3:00 pm
• http://developer.yahoo.com/yui/
BOSS
• An Overview of Y! Search BOSS - 4:10 pm
• http://developer.yahoo.com/boss/
Geo
• Placemaker • Fire Eagle • GeoPlanet
• Think Place Not Space - 5:10 pm
• http://developer.yahoo.com/geo/
Thank you!
Cody Simms [email protected]