open source delivers great digital experiences
DESCRIPTION
Presentation from the Digital and Social Masterclass on Tour (http://masterclassontour.com/marketing/) by Jeffrey A. "jam" McGuire, Open Source Evangelist, and Joe Wkyes, VP of Global Channel from Acquia. Presented on January 24, 2014 in Dublin. Topics include: - How open source delivers what businesses and enterprises need to succeed - Busting open source myths - The convergence of Content, Community and Commerce - Great digital experiences delivered by Drupal, Acquia, and its partnersTRANSCRIPT
Delivering the interactionsthat become transactionswith Acquia & Drupal
Joe Wykes - @josephwykesVP Global Channels, Acquia
Jeffrey A. “jam” McGuire - @horncologneOpen Source Evangelist, Acquia
Monday, 27 January 14
The Twitter slide ...@acquia
#Drupal, #opensource, #digitalexperiences, #dx
@josephwykes@horncologne
Monday, 27 January 14
Joe Wykes@josephwykesVP Global Channels, Acquia
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1!
Acquia - The Enterprise Guide to Drupal!• Gründer und CTO Dries Buytaert • 400+ Mitarbeiter, in USA, Europa & Australia • 4,000+ Enterprise Kunden • Acquia Support & Hosting, PS – Center of Excellence • 19 Mrd.+ Requests pro Monat auf Acquia Cloud • 700+ Partner
• Founder and CTO Dries Buytaert
• 400+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month onAcquia Cloud
• 775+ Partners
Acquia – Dream it. Drupal it.
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Open Source Delivers
... Profitability!
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Who are you?Why are you here?
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jam - @horncologne
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What dobusinesses need?
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1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation
Profitability (aka “$”)
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1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation
But what is open source? ...
Open Source Delivers:
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Open Source = Four Freedoms
Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back
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1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation
Let’s check ...
Open source delivers all this?
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February 2012 March 2012 April 2012
Pinterest hits 10M unique visitors
New Drupal module created for website
Users “pinned” images
15 Drupal sites go live with Pinterest integration
1. Open source: Innovation & Agility
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http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/
2. Open Source: “zero” price tag
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Proprietary
IT CostsPersonnel
HostingBandwidth
Design(Recurring) Licensing fees
Vendor lock-in Data lock-in (buy it back?)
Vendor roadmapVendor release cycle
When it happens
Open Source
IT CostsPersonnelHostingBandwidthDesignNo licensing feesInvest in your teamInvest what/when you need1000s of vendorsYou own your dataYour roadmapWhen you need itWhen you need it
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Better, not cheaperProject Budget == 100Project Budget == 100Project Budget == 100
Open Source Proprietary
Implementation 25 25
Hosting/Support 15 15
Licenses 0 30
Branding, Design,
Freatures, Strategy, Training, Staffing,Profit!
60 30
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Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 22,000+ modulesBroad Community 1,000,000+ membersActive Development 26,000+ developers
World’s largest open source platform
2X the size of Linux developer community
3. Open source: Efficiency/Productivity
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4. Open source: Risk Mitigation
Yours?
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1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation
∴ Open Source == $
Open Source Delivers:
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“In the enterprise ...” 1. Agility + Speed to market2. Rapid site launch3. Changing needs4. Be Lean5. Keep what works
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Agility
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Rapid Site Launch
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Rapid Site Launch vml.com australia.vml.com brazil.vml.com china.vml.com europe.vml.com goodtechnology.com goodtechnology.co.uk gtlondon.co.uk london.vml.com milan.vml.com native.vml.com poland.vml.com qaisconsulting.com southafrica.vml.com southkorea.vml.com tokyo.vml.com vml.au vml.br vmlbrazil.com vml.co.uk vml-gt.com
vml-gt.co.uk vml.it vmllondon.com vmllondon.co.uk vmllondon.net vmlqais.com vmlqais.sg vmlqais.vml.com wearegoodtechnology.com wearegt.com wearegt.co.uk www.australia.vml.com www.europe.vml.com www.goodtechnology.com www.goodtechnology.co.uk www.gtlondon.co.uk www.london.vml.com www.milan.vml.com www.poland.vml.com www.qaisconsulting.com www.tokyo.vml.com
www.vml.au www.vml.br www.vmlbrazil.com www.vml.com www.vml.co.uk www.vml-gt.com www.vml-gt.co.uk www.vml.it www.vmllondon.com www.vmllondon.co.uk www.vmllondon.net www.vmlqais.com www.vmlqais.sg www.vmlqais.vml.com www.wearegoodtechnology.com www.wearegt.com www.wearegt.co.uk
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Changingneeds
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Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 22,000+ modulesBroad Community 1,000,000+ membersActive Development 26,000+ developers
World’s largest open source platform
2X the size of Linux developer community
The power of community
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Keep what works, but go for it
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Keep what works, but go for it
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So who are we doing this with?
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Keep what works, but go for it
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Keep what works, but go for it
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Keep what works, but go for it
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Keep what works, but go for it
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Keep what works, but go for it
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“But open source ...”(Open Source Myths) 1. is just for blogs and simple sites2. isn’t secure3. won’t scale to handle the largest sites4. requires tribal knowledge5. won’t integrate with all my systems
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1. Look who’s using open source
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“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliabilityand security efforts”
David M. Wennergren, Department of Defense CIOClarifying Guidance Regarding Open Source Software
2. Open source is secure
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2. Open source is secure“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”- Forrester Research, October 2012
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3. Open source is for big sites
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460M! Hits to grammy.com on night of award show!
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30K!Concurrent visitors during Hurricane Sandy!
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4. This is your talent pool
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1,000,000+ Active Community Members26,000+ Code ContributorsDevelopers working in 228 Countries1000s of companies with Drupal expertiseTrainings at Universities, Events, & Online
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4. This is your talent pool
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“Web experienceManagement” - Oracle
“ONLINE CHANNEL OPTIMIZATION” - Gartner
“CUSTOMER EXPERIENCE MANAGEMENT” - Adobe
“DIGITAL EXPERIENCE MANAGEMENT” - Forrester
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Integration with Best-of-Breed Tools
Primary
site Mobile
application Social
FB/Twitter Community
site Video portal
Email campaign
Drupal
Measurement and reporting
Social Social Media Marketing automation CRM Analytics
Integrated digital experiences
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User Generated
Content
CONTENT COMMUNITYEmail
Analytics
Marketing automation
COMMERCE
DAM
CRM
Personalization
Integrated digital experiences
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“Web experienceManagement” - Oracle
“ONLINE CHANNEL OPTIMIZATION” - Gartner
“CUSTOMER EXPERIENCE MANAGEMENT” - Adobe
“DIGITAL EXPERIENCE MANAGEMENT” - Forrester
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Whatever :)
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Right content
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Right place
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Right time
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CONTEXTMonday, 27 January 14
context =experience
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context =engagementContext depends on:
- Geography- Past behavior- Intent- Device- Time of day- Temperature
...AND MORE
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What actually goes intodigital experiences?
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Acquia & Drupal Deliver Experience and Personalisation
• Geo-Location• Mobile• Multi-Screen Strategy• Omnichannel• Conversations• Search Experiences
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Acquia & Drupal Deliver Business Agility & Value
• Content reuse• Microsites: fast, easy, customised • Best-of-breed integration• Complete customisation• Future friendly• Mission critical and the lighter side
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- Buzzwords
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+ Reality
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Delivering the interactionsthat become transactionswith Acquia & Drupal
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Symantec Social CRM
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Brit Awards
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Brit awards
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ITV Press Centre
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ITV Press Centre
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Timex in 2012: “These are our products.”
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Timex in 2013: “This is your life.”
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Timex in 2013: “This is your life.”
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ITV Signed Stories
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ITV Signed Stories
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Shepherd Neame
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Shepherd Neame - Multisite 1
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Shepherd Neme - Multisite 2
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250+!Warner Music Group!artist websites, 3 site templates, total creative freedom!
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Also Shepherd Neame!
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Also Shepherd Neame!
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Also Shepherd Neame!
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Also Shepherd Neame!
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Also Shepherd Neame!
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PersonalisationI care about:
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Florida Hospital Patient Engagement
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Recap: What’s in it for me?
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Open Source Delivers•Innovation•Cost savings•Efficiency•Productivity•Risk mitigation ... Profitability!
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Acquia & Drupal Deliver•Geo-Location•Mobile•Multi-Screen Strategy•Omnichannel•Conversations•Content reuse•Search experiences
•Microsites: fast, easy, customised•Best-of-breed
integration•Complete
customisation•Future friendly•Mission critical and
the lighter side
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Acquia & Drupal Deliver
Great Digital Experiences
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Delivering the interactionsthat become transactionswith Acquia & Drupal
Jeffrey A. “jam” McGuireOpen Source Evangelist, Acquia
Joe WykesVP Global Channels, Acquia
Monday, 27 January 14
Questions?
Joe Wykes - @[email protected]
Jeffrey A. “jam” McGuire - @[email protected]
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Monday, 27 January 14