open society web 20 and new trends on information systems pablo de castro uc

Diploma in European Business and EconomicsBusiness Management Techniques: Good PracticesManagement Information Systems

UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends

MANAGEMENT INFORMATION SYSTEMSwww.pablodecastro.com

Feb-2014

OPEN SOCIETY, WEB 2.0 AND NEW TRENDS ON INFORMATION SYSTEMS

http://www.pablodecastro.com/



GROUNDSWELL


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends Source: Juan Lara



Source: javiervelilla.es



NEW WAVESNEW TRENDS



“At crisis times onlythe creativity ismore important thanknowledge”

Albert Einstein



Globalization

Open World or without boundaries

Complexity

Uncertainty, Suspense

Current Society Trends



The open systems are been distinguish for: Requiring

Uncertainty Trust

Complexity Networks

Globalization = Open Systems



RESERVED/CLOSED

Silos, stiffness, inflexibility

COLLABORATIVEShare internally information and knowledge

OPEN

Linking ecosystems (comunities)indoor and outdoorto win-win mutually

New Culture



Crisis times require

Out of the Box (Cube)

Go out from our comfortdomain

Cross the boundaries

Creativity and Innovation



Where good ideas come from?(Kevin Kelly y Steven Johnson / Wired oct 2010)



Huge creative environments, as MIT, Los Alamos, New York or the WorldWide Web are as coral reefs, withcolonies of several and diversescreators, that are been interactingand affecting reciprocally.

Steve Johnson: Coral Reef as innovation model



TWITTER: not only for watch what are peopledoing while have breakfast, but listen what are talking people about, what are their featureissues, prefered articles, blogs, with whom are they connected, to share knowledge usingmicrocontents ( only 140 characters)

FACEBOOK: Not to create a book of formerstudents, instead to build a new networkedmarket where people, companies, administrationand other organizations remain connected and adding value.

Coral Reef: The perfect engine of innovation



WEB 2.0

.

www.pablodecastro.com

Feb-2014

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Web 1.0

Webmasters- Static content

Surfing and sinking

The “king” is the content

Static web page, difficult to modify and upgrade

Surfers, informations consulmers

Poor interaction( e-mail, forms…)

Use in marketing and promise of e-commerce, not to the collaboration

Modems (9.6 kbs) .Very small bandwith available

Pay by access business models



Web 1.5Intranets. Knowledge Management

B2B B2C

Extranets. Open your intranet to your customers

Inet models

ADSL 256-512Kb and p2p applications

ASP and J2EE applications

Productivity on-line applications

Show up Banks in Internet

Electronic Administration

Internet arrive to Tourism sector

News on internet, books on-line, e-commerce, acutions on-line

Expectative grow and grow without a solid base.

Venture capital support new business and this bubble grow too much.


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trendsFoto de http://alwaysnewmistakes.wordpress.com/2008/01/

http://alwaysnewmistakes.wordpress.com/2008/01/



Band Width growing

Foto de http://www.compuservicios2laredos.com/computips/320-como-ampliar-el-ancho-de-banda-en.html

http://www.compuservicios2laredos.com/computips/320-como-ampliar-el-ancho-de-banda-en.html



P2P

Foto de <http://www.masternewmedia.org/information_access/p2p-peer-to-peer-economy/peer--to-peer-governance-production-property-part-1-Michel-Bauwens-20071020.htm>

http://www.masternewmedia.org/information_access/p2p-peer-to-peer-economy/peer--to-peer-governance-production-property-part-1-Michel-Bauwens-20071020.htm


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trendsFoto de http://www.fueradelimites.com/2007/09/25-el-blog-de-las-chicas-de-la-poule-de-los-martes

http://www.fueradelimites.com/2007/09/25-el-blog-de-las-chicas-de-la-poule-de-los-martes


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trendsFoto de http://noticiastheinternet.blogspot.com/2007/12/wikipedia-bajo-licencia-de-creative.html

http://noticiastheinternet.blogspot.com/2007/12/wikipedia-bajo-licencia-de-creative.html



FREECOST SERVICE

You Tube

Blogger

Hotmail Google docs

Google maps

wordpress

Dropbox

Del.ici.ous

Skype

bloglinesflickr

facebook

messenger

gmail



• Collaboration• Conversations• Communities• Content creation• Accumulative learning• Collective intelligence

New conceptsshow up

people joins to work together in the creation of software, content, communities…

There are discussions on any topic imaginable…

Communities have always existed, but now are created on any topic imaginable..

Users have become producers and consumers. Simplicity is the key…

You can learn from what others do and with CC and mashups provide new knowledge…

The collective intelligence can be understood as the ability of a group of people to collaborate and achieve goals together. Build the knowledge among a lot of …


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trendsFotos de http://www.businessweek.com/magazine/content/05_25/b3938002_mz001.htmy http://www.time.com/time/covers/0,16641,20061225,00.html

http://www.businessweek.com/magazine/content/05_25/b3938002_mz001.htm

http://www.time.com/time/covers/0,16641,20061225,00.html


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends D. Armano

Web 2.0 is an adventure, and therefore we do not know how to define it.

We can describe what is and what is not, as well as the origin of the concept

It is a new attitude, where the protagonist is the userThe best is to live it



¿Is it a transitory fashionable “Meme”?

The Web 2.0 and Social Networks are not only technology, but they are

the perspective from where we should work to develop our organizations

in a new world



SOCIETY 2.0= Knowledge Society

$ $



Web 2.0 and Social Networks

Society 2.0

Business 2.0 Logistics 2.0

Education 2.0

Generation 2.0D. Armano



What Is Web 2.0Design Patterns and Business Models

for the Next Generation of Softwareby Tim O'Reilly

09/30/2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

http://www.oreillynet.com/pub/au/27

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html



The web that itis only read

Extensible web where you can read and write

• Read

• Document, Page

• Static

• Browser

• geeks

•Read/Write

• User, link, picture, location…

• Dynamic

• Browser, RSS reader, mobile

• Everyone

Adapted from Aníbal de la Torre (artículo) and Tyson Williams (foto) dia1

http://www.uib.es/depart/gte/gte/edutec-e/revelec20/anibal20.htm

http://a7.vox.com/6a00c2251eba6c8fdb00c225257807604a-pi



Society 2.0

New actitude

Reach everybody

Power of users

Freedom to spread your

word

Motivations

Shift free tiime use

Enterprise

2.0

HHRR

Customers

Suppliers

Proccess

Education

2.0

Simplicity

Collective learning

Engagement

Contents

News 2.0

Democratization

Microcontents

Free

Participation

Ubicuity

Politics 2.0

Listen

Participatory Democracy

Campaigns

Marketing 2.0

Viral

Proximity



technology marketing

Proccess management

2.0

2.0 is a global concept that involves the three business parameters to get the ultimate goal of community generation. Loyalty marketing is to create a sense of belonging. This is what organizations are trying to do. Generate the value of the brand membership is the main goal in the creation of the community.



The tools and services that form the WEB 2.0



• According to the value and usefulness can be classified in the following types – social networks and virtual communities– user generated content– social organization of the information– applications and mashup services



social networksParticipatory communities where relationships are established between users on the basis of their common interests



Blog (weblog o bitácora):Web site that collects chronologically articles from one or several authors, appearing most recent first.Readers can add comments on each article and the author respond ( = conversation)



Podcast (iPod + broadcast):Blog where articles are sound files recorded by the author

6 minutes BBC learning english



http://www.flickr.com



Edublog:It is a weblog that is used for educational purposes or in learning environments by both teachers and students

http://www.aula21.net/aulablog21

http://www.aula21.net/aulablog21



Creative Commons License: Legal contract to define the copyright on the use, modification and reproduction of the content

http://es.creativecommons.org

http://www.youtube.com/watch?v=UTLcwq-wxRY&feature=plcp

http://www.youtube.com/watch?v=UTLcwq-wxRY&feature=plcp



(tag): word/s key/s associated to a content (picture, video, web…)

(tag cloud)



Folksonomía: Taxonomy (classification system) of information built between several without hierarchy between terms

http://www-958.ibm.com/software/analytics/manyeyes/

http://www-958.ibm.com/software/analytics/manyeyes/



Canal (feed): RSS file with last contents publish by a websiteRSS (Really Simple Syndication): XML starndard file to syndicate contents . Also Atomand RDFSindication: Suscribe from a Reader to news, contents and updates in one o severalwebsitesRSS Reader: Software to read RSS files



TRACKBACK. Who likes me BLOGROLL.Who I like


UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trendshttp://www.panoramio.com



Could we live without social web, web 2.0?

Think about how we use internet today and how we were using it, only six years ago. It is more, think about why, how, where, when and who is using the web. The social web, web 2.0 , is the innovation of our time. If internet comes to be or not a phenomenon of masses is irrelevant. Our behavior and that of future generations has been altered irreversibly.



10 Ideas for companies in times of crisis

Many companies around the world are beginning to use in-depth and look at the power that offer web 2.0 tools to improve its internal organization and its results. Do we see any proposal?

Adapted from NETORATON 2.0By Cesar Calderonhttp://www.netoraton.es/?p=3072

http://www.netoraton.es/?p=3072



1.- Detects the talent within your company:

How many workers in your company are active users of social networks such as Facebook or LinkedIn? How many of them write a blog? If you are able to connect with them you have elements with a huge capacity for leadership, generation of networks and initiatives. They can lead change processes.



2.- Keep always together to your best brains.

In large companies with business units and geographically remote production is complicated - and expensive - gather in the same physical point to different work teams. Why wouldn't use wikis to collect their ideas in a collaborative ecosystem?



3.- Continuous Brainstorming.

The internal use of systems of microblogging sites like Twitter or similar we could afford to keep permanently open channels of innovation with the virtuality of the communication has to occur in small pieces of 140 characters. Goodbye to 200 page reports!!.



4.- Listen people is talking about your company in the network.

The network allows us to remain in a permanent state of active listening, talking to our customers and anticipate potential crises..



5.- Open channels of conversation with your customers .

You will get direct channels of communication with your customers giving you a privileged insight into the market.



6.- See beyond where your customers are.

Not only blogs, social networks allow you to be more in touch with your potential customers about your products. If they are on social networks, what do you expect?



7.- Invests in advertising that works.

What return will bring you the classic formats of advertising? The segmentation that offer social networks let you direct your messages to them who really may be interested in.



8.- Play, create, research, try&test .

The network is in constant motion, each day there are new ideas, products and applications that can help your business. If you let sit down and still they do not come to you !!!.



9.- Take part in the conversation.

The world not just in your company, if you keep the doors closed innovation will be more complicated. Talks with other companies, with your suppliers, your customers, your competition. Social Media begin to allow chart these talks in a simple way by contributing ideas and receive contributions from an environment that is multiplying exponentially each day.



10.- ….More ideas and proposals?.

………………………………………………………………………………………………………….…………………………



“Seems a key immediate work on the use of Web 2.0 tools inthe management of organizations and especially in themanagement of persons, both as an object of knowledge, aswell also, as a tool to generate new knowledge networks andadapt existing networks to a new culture 2.0

”.

“Start to learning by doing”



NEW TRENDS ON INFORMATION SYSTEMS

www.pablodecastro.com

Feb-2014



Index• The cloud computing• Crowdsourcing• Semantic Web• RFID• Internet of Things• Smart Cities• Environmental Intelligence• Web Squared• Big Data and Conceptual Economy



The cloud computing

Crowdsourcing

Semantic Web RFID

Internet of Things

Smart Cities EnvironmentalIntelligence

Web Squared

Big Data y Conceptual Economy



The Cloud Computing



Cloud fashion

Providers are responsible

for:

nfraestructure

applications

hosting

Platform and develop

maintenance

And they offer to us

As a service



Cloud Computing

TCO

Adquisition

They tend to

zero cost



Cloud phenomenon

Pay by service

Free

Freemium



Components and architecture• Google Chrome• IphoneClientes

Cloud

• Facebook• Google Apps• Microsoft online

Aplicaciones Cloud

• Agregadores• Paypal• Google maps

Servicios Cloud

• Mosso• Force.comPlataforma Cloud

• Live mesh-Azore• Skydrive• Amazon Simple Storage Service

Almacenamiento Cloud

• Amazon EC2• Gogrid• Rackstage

Infraestructura Cloud



The Cloud Computing



The Cloud ComputingCROWDSOURCING



The Rise of Crowdsourcing ( Jeff Howe)

http://www.wired.com/wired/archive/14.06/crowds.html



The Cloud Computing

Outsourcing Crowdsourcing



The Cloud Computing



Semantic web



Semanticmetadata

WorldWideWeb

Automaticassesment



RFID



An electronic tag is a tag made up of an IC chip and an antenna.○ Electronic tags use radio signals to provide a range of applications not possible with conventional barcodes, such as:

・Multiple tags can be read together as a group ・Readers can read tags from a distance○ Small, thin, and cheap electronic tags will not only replace barcodes but also provide a range of useful network-based

applications.

RFID tags are the tools that form the basis of ubiquitous networking

What is an RFID tag?

Adapted de NOZAKI Masatoshi



Interconversion gatewayConverting an electronic tagnumber into a network addressindicating a data location

New business/service

Car maker

GuardInsuranc

e

Database of objectswith RFID tags

Leader

Server

Gas stationE-tag Linking different industries

through network for sharing log, real-time, and other information Security adaptive control

Preventing information tampering or illegal access and protecting privacy

Network Seamless tag information controlExchanging RFID tag attributeinformation between differentplatforms under seamlessmanagementNetwork address

4

Image of network-based RFID



Image of Use

OutlineEach person will carry a terminal to read RFID codes. The obtained RFID codes together with the situation is transmitted to the server. As a result, for example, to a terminal that is carried by a person who has some eye sight problems, the services suitable for those who have such problems will be called up.

Welfare Field (Location Information System)

5

The elevator for wheelchairs comes out.

Please move forward slowly.

A slope comes out between a home and a train.

on the premises In the carThe chair appeared in the direction of the forward right. Please sit down.

Which is a destination?

XX station

Network

Stairs are 1m ahead.

Be careful.

Location Information System

RFID Resolution Server

Position Information System



Image of Use

OutlineEach container loaded or unloaded at a quay has an RFID tag for the automatic recognition of the container number. This allows real-time tracking and also location management in the container terminal.

Yard

Quay

Container terminal

Gate Yard Quay

Automatic recognition of container number and seal Automatic recognition of

container number at loading or unloading

Automatic recognition of container number at loading or unloading

Electronic datum(Reference station)

GPS

Radio control station

E-tag

E-tag reader

Automatic recognition of container seal and seal numberAntenna

E-seal tag

Gate

Flow in terminal

System image

Distribution Field (Container Distribution)

8



INTERNET OF THINGS



Any thing, conveniently tagged, will be able to communicate with other objects equally tagged via Internet protocol, the protocol IP



SMART CITIES

HarborBusiness Energy

Management System

Automotive

Smart Grid

Home Energy Management System

Electric Vehicle

Medical care

Disaster prevention

Railway

Airport

Intelligent transport system

Education

Stadium

Network

Public safety

E-government



The Cloud ComputingEnvironmental Intelligence



New technological scenarios, characterized essentially by the existence of digital environments, equipped with devices sensitive to the presence of the people and that will react to them, adapted to their needs, customs or emotions.

Environmental Intelligence

Google Glasses



WEB2

WEB SQUARED



FACE TO SEE



The shadow of each thing in the internet



Conceptual Economy

Creativity

Innovation

Desing

Internet

Social media

Low cost



Book interesting about new economy



DO NOTWASTETHISCRISIS




FROM PUSH PROGRAMS TO PULL PLATFORMS




THE CREATIVE POWER OF COLLABORATION




SHARE AND SHAKE INTERNAL AND EXTERNAL IDEAS TO INCREASE THE GROWTH




HOW TO GIVE UP CONTROL, AND BE IN COMMAND


open society web 20 and new trends on information systems pablo de castro uc

Documents

economicsbusiness

management

trendsfoto

location information

social networks

automatic

information

rfid tag