open marketplace for telephony apps, telestax, convergence, ufone - tadsummit 2014

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Open Marketplace for Telephony Apps By the founders of Mobicents - the Open Source Cloud Communications Platform

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Open Marketplace for Telephony Apps. Telestax, Convergence, uFone - TADSummit 2014 12-13 November 2014, Istanbul.

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Page 1: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Open Marketplace for Telephony AppsBy the founders of Mobicents -

the Open Source Cloud Communications Platform

Page 2: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Convergence Help

● Convergence, certified TeleStax Partner, is a leading provider of open source networking solutions for core Telephony and Switching Applications in Pakistan and the Middle East.

● Deep Telecom Network Expertise

● Expanding in the API World with RestComm Expertise to provide greater value and faster time to market for Service Providers

● 24x7x365 Tier-1 and Tier-2 Support

Page 3: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

uFone in numbers

● Successful Market Positioning

● Among largest GSM operator with 24 Million subscribers and growing in a competitive market of 133 Million+

● Needed Scaling Fast

● Keep cost under control while growing services

● Leveraged TeleStax Open Source Software and Convergence Expertise

● 3G trials launched in May 2014, looking at growing Mobile Services to offer more value to subscribers > 1 million subscribers already (MMS opporunities)

Page 4: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

● Bulk SMS marketing campaigns in Urdu and English (~ 40 million SMS per day)

● Daily Balance Update (~10 million SMS per day)

● Interfaces○ Primarily IBM Java based middleware connects over

SMPP○ Custom Campaign Management by Convergence cBULK

[web2py < MariaDB > Kannel]

uFone Campaigns

Page 5: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Scaling SMSCs lead to services growth

Throughput roughly ~2000 SMS/s over 4 nodes

Page 6: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

AWCC growth slide

● 3rd largest GSM operator with 3.5 Million subscribers and growing

● Keep cost under control while growing services

● Leverages TelScale USSD and SMSC for messaging

● POC phase on RestComm. Integration with TelScale USSD and SMSC for building new services

Page 7: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Key considerations

● Better capabilities, distinctive competencies and cost advantage, leading to value creation

● Low cost, fast deployment times, can be deployed on current IT virtualization cluster

● Stability at high throughput● Diameter / billing integration, if required

● Excellent personalized support!

Page 8: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

And from an operators view ...

● Low deployment time frames and ease of deployment

● Less time to market for applications (VERY Important)

● OPEX wise its absolutely cheap too

● consolidation is another important bit ( you can consolidate USSD & SMSC ) on one single hardware

● TeleStax Mobicents is very well targeted for M(V)NOs

Page 9: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Inflection Point for SPs

● Line, WhatsApp, Viber, etc. made Messaging and Voice a FREE commodity

● Telco price war and race to the bottom across the industry across the world

● The world is moving to non-metered IP Communications

● Growing costs for data services as more content is consumed

● Getting a 3G license meant being vulnerable to OTTs, how to address that ?

Page 10: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

The Opportunity● Legacy telecom infrastructure will remain a key asset for a long time● Moving from traditional vendors to FOSS for lower cost and more flexible

core network components

● Shift to IP communications is accelerating● Real Time Communications is still out of reach for most Web and Mobile

App developers. Enable them to build Services !

Page 11: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

The Solution - RestComm

RestComm is a Real Time Communications Platform

for Web and Mobile Developers to build and scale Voice, Video,

and Messaging Apps for WebRTC, SIP and PSTN networks.

Mobile SDKs

Page 12: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Finally a Visual tool for “Copy and Paste” App Developers

Page 13: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Powered by the TeleStax Communications Platform based on Mobicents

RestComm allows Operators and Service Providers to expose

their core assets - either IMS or Legacy SS7 - through simple

APIs that are TwilioTM compatible.

Page 14: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Not limited to Communications : including IoT now

source:Henning Schulzrinne, CTO FCC

Page 15: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Moving up the Value Chain

● Mobile phones used to be perceived as plain vanilla call devices... Apple changed that

● Core Telecom Services are still stone age.

● Meet RestComm App Store*!

*Patent Pending USPTO #62/017,054

Page 16: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

Onboarding Developers & Partners now !

Big Data servicing interpersonal communication

Page 17: Open Marketplace for Telephony Apps, Telestax, Convergence, uFone - TADSummit 2014

App Store revenue sharing

Business Model Example