Futuretainment, Open Leadershipy el Futuro del trabajo

Alejandro PiscitelliUBA/1@1Sarmiento Labs

1. Futuretainment

The cliff effect

status quo

state change

new growth

contentprofessional

consumer

stored in huge server farms no local storage

devicesauthentication (finger or voiceprint)l

content manipulation (control, capture, annotate)

audiencenetwork

screens

presence managementl

communicate

social networks

take control of whichever screen nearby

- kurt vonnegut

we are what we pretend to be

2. Open Leadership

A culture of sharing

It’s about relationships

These new relationships are changing business

Command & control

New ways to get things done

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Why is social hard?

Because realrelationships require that you give up control

The need for open leadership

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When people get what they need from each other

“How open do I need to be?

Open Leadership

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Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

How to give up control, and be in command

10 elements of openness

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• Explaining• Updating• Conversing• Open Mic• Crowdsourcing• Platforms

Information Sharing

• Centralized• Democratic• Self-managing• Distributed

Decision Making

Determine how open you need to be to meet your goals

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Platform

Crowdsourcing

Open Mic

Conversing

Updating

Explaining

TodayWhere we need to be

Four goals define your open strategy, but always start with learn

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Learn

Dialog

Support

Innovate

Dialog with your community

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Learn

Dialog

Support

Innovate

Help your members support each other

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Learn

Dialog

Support

Innovate

Innovate with customer feedback

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Learn

Dialog

Support

Innovate

#1 Align openness with strategic goals

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Examine your 2010 goals

Pick one where open and social can have an impact

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#2 Understanding the upsideWhat’s the value?

Of +5 million fans?

Of karaoke?

Photo by Chris Heuer

#3 Support open leadership

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Cautious Tester

Realist Optimist

Worried Skeptic

Transparent Evangelist

Pessimist Optimist

Collaborative

Independent

#4 Manage risk with Sandbox Covenants

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#5 Embrace failure

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3. Fl Futuro del Trabajo

By the end of 2010, that number will grow

to Over 100 Million

4. Fuentes

http://www.slideshare.net/jeanphilip/futuretainment-mike-walsh

Open Leadership: The Upside Of Giving Up Control

Charlene LiAltimeter GroupMarch 13, 2010

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For SXSW

#open

http://www.slideshare.net/charleneli/sxsw-open-leadership

Gary Swart - @garyswart

CEO @oDesk

http://www.slideshare.net/garyswart/the-future-of-work-sxsw